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  • AMUL

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    Aksha Dokania Saraf
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    GUJARAT COOPERATIVE MILK MARKETING FEDERATION - GCMMF AMUL MEANS Bread Spreads Cheese Range Ethnic sweets UHT Milk Range Pure Ghee Infant Milk Range Milk Powders Sweetened Condensed Milk Fresh Milk Curd Products. UMBRELLA BRANDING STRATEGY LINTAS LONGEST RUNNING CAMPAIGN AMUL LITE AND TABLE MARAGRINE COST EFFECTIVENESS CH

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    GUJARAT COOPERATIVE MILK MARKETING FEDERATION - GCMMF AMUL MEANS Bread Spreads Cheese Range Ethnic sweets UHT Milk Range Pure Ghee Infant Milk Range Milk Powders Sweetened Condensed Milk Fresh Milk Curd Products. UMBRELLA BRANDING STRATEGY LINTAS LONGEST RUNNING CAMPAIGN AMUL LITE AND TABLE MARAGRINE COST EFFECTIVENESS CH

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    16 views15 pages

    AMUL

    Uploaded by

    Aksha Dokania Saraf
    GUJARAT COOPERATIVE MILK MARKETING FEDERATION - GCMMF AMUL MEANS Bread Spreads Cheese Range Ethnic sweets UHT Milk Range Pure Ghee Infant Milk Range Milk Powders Sweetened Condensed Milk Fresh Milk Curd Products. UMBRELLA BRANDING STRATEGY LINTAS LONGEST RUNNING CAMPAIGN AMUL LITE AND TABLE MARAGRINE COST EFFECTIVENESS CH

    Copyright:

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    of 15

    INTRODUCTION

    GUJARAT COOPERATIVE MILK MARKETING


    FEDERATION GCMMF AMUL Meaning

    Bread Spreads Cheese Range Ethnic sweets UHT Milk Range Pure Ghee Infant Milk Range Milk Powders Sweetened Condensed Milk

    Fresh Milk Curd Products Amul Ice-cream Chocolate & Confectionery Brown Beverage Milk Drink Health Beverage

    Amul Butter
    Amul Lite

    Delicious Table Margarine

    A Low Fat Low Cholesterol Bread Spread

    Margarine is prepared exclusively from vegetable oils and fats.

    PRODUCT COMPOSITION Special Features


    Per 100g Total fat % Milk Fat % Vegetable Fat % Cholesterol Total Calories AMUL LITE 59 10 49 26 mg 531 BUTTER 80 80 0 210 720
    MARGARINE

    80 0 80 0 720

    UMBRELLA BRANDING STRATEGY


    LINTAS LONGEST RUNNING CAMPAIGN AMUL LITE AND TABLE MARAGRINE

    COST

    EFFECTIVENESS CHAIN

    SUPPLY

    COMPETITORS

    EFFECTIVE SUPPLY CHAIN MANAGEMENT

    UMBRELLA BRANDING STRATEGY


    MEMORABLE ADVERTISING

    AKSHA

    DOKANIA

    DIPIKA
    KINJAL

    CHAKRABORTY
    THAKKER

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