A consolidated report on

Bajaj Auto Ltd.

Under the guidance of

Dr.Gayatri H.

By
Naba Kumar Barman(11151) Sunithi Agarwal(11175) Vasanth Raj(11178) Vinay Raveendran(11179) Jaykumar Zatakia(11180)

Abstract

India, is the second largest producer of two-wheelers in the world. In the last few years, the Indian two-wheeler industry has seen spectacular growth. The country stands next to China and Japan in terms of production and sales respectively. Majority of Indians, especially the youngsters prefer motorbikes rather than cars. Capturing a large share in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are considered to be the favourite among the youth generation, as they help in easy commutation.

Large variety of two wheelers are available in the market, known for their latest technology and enhanced mileage. Indian bikes, scooters and mopeds represent style and class for both men and women in India. However, few Indian bike enthusiasts prefer high performance imported bikes. Some of the most popular high-speed bikes are Suzuki Hayabusa, Kawasaki Ninja, Suzuki Zeus, Hero Honda Karizma, Bajaj Pulsar and Honda Unicorn. These super bikes are specially designed for those who have a zeal for speedy drive.

This report starts with a brief introduction on 2 wheeler industry followed by a study on Bajaj Auto Ltd and its divisons. The main focus is on the differentiating features of the bikes of this company and their marketing strategies. Also included is a brief study on nearest two competitors and Bajaj bikes vis--vis the competitors. Lastly we have some recommendations based on the study.