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JEFFIN JOSEPH
What is Advertizing?
Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor.
Advertizing Objectives
Informative advertizing Persuasive advertising Comparison Advertizing Remainder advertizing
Advertizing Budget
Stage in product life cycle. Market share. Competition and clutter. Advertising frequency. Product differentiation .
Advertizing Strategy
Creating advertizing messages Selecting advertizing media
Advertizing Evaluation
Communication effect Sales effect
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Thank You
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