Professional Documents
Culture Documents
History
• CCD opened its first cafe in 1996 on • Barista traces its roots back to the
Brigade Road in Bangalore. old coffee houses in Italy.
• Has largest cafe retail chains in • The aroma of fine Barista coffee
India with 326 cafes in 65 cities permeated in over 150 espresso
around India. bars across India, Sri Lanka and the
Middle East.
• Head Quartered in Bangalore, •
majority of cafes in Bangalore.
• Barista Coffee Company announced the launch of the ‘ABN AMRO Barista Credit ’
Positioning
• CCD positions itself amongst the youth
and young at heart.
Competition
• The café is a meeting place for 15-
29 year olds, both male and female
belonging to middle or upper middle
class.More of the population being
of females.Young or young at heart
is its T.G
• The competition evaluates
participants on three counts —
ability to make espresso, a strong
black coffee; make cappuccino, with
milk and cream mixed in the right
proportion; and innovation, ability
to make a new drink and present it.
Recommendations
Conclusion
Group Members
• Priyanka Benegal 03
• Gunjan Thakker 80
• Sapna Nayak 43
• Archana Peswani 68
• Purvashree