Professional Documents
Culture Documents
Chapter
4-2
Strategic Issues
Speed Of Entry Joint Venture
Competitive Advantage Reduce Expropriation Chances
Strategic Issues
Stage Decision Making 1 2 3
Highly Centralized Complexity Forces Decentralization Conflict Forces Recentralization
4-6
Clustering
Dimensions Operating/Planning
4-7
Strategic Planning
Marketing
Decisions Target Markets
Products
Needs Benefits Use Ability To Buy CompetitionCompetitionStrengths & Weaknesses
Program Modification Balance Of Payments & Currency Political Climate Opportunity. Risk, Capability
4-8
Structure
Achieve Objectives Skills & Resources Responsibility
4-9
Operational Marketing
Implement Effective Plan Plan
Product Price Channels Communication Target Market ControlControl- Measure/Monitor
4-10
Nonequity
Licensing TurnTurn-Key Management Contracts
Partnering