Chomp Charts: December 2010!

Chomp Charts Overview

Welcome to the third edition of Chomp Charts. Chomps technology powers the most sophisticated search engine for native and web apps available to consumers. The metrics outlined in this report provide insight around how users searched for apps using Chomp during the month of December.! The December edition covers:! December Spotlight ! Usage Trends by Time of Day Daily search trafc by hour. (p3)! Usage Trends by Day Search trafc by day. (p4)! Seasonal Search Terms Trending seasonal queries (p5,6)! Monthly app metrics ! Top queries - Top searches by app name vs. app function. (p8)! App monetization Top free vs. top paid apps. (p9)! Best in Category Breaking down the top referred iTunes category. (p10)! Download Intent by Category Referral volume within top category. (p11)! The Chomp 55 Most popular, highest rated apps on Chomp in December. (p13,14)!
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Chomp Usage Metrics

Search Trends by Time of Day

The following chart indicates app search trafc patterns over an average 24-hour period. The highest number of queries occurred during the 7pm hour, followed closely by the 2-3pm timeframe. The period between 2am-4am represents the lowest number of searches conducted.!

Query Volume by Time (PST)

Search Trends by Day

The following chart indicates search trafc patterns over a seven day week. On average, the highest number of queries occurred Sunday with 15.7% of trafc, followed closely by Tuesday. Friday registered the least number of searches with only 11.9% of the weekly volume.!

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Seasonal Search Trends

The following chart tracks search volume for queries containing the word christmas. The single term accounted for 83% of all christmas themed queries, with 23 variations like cards, list and eve. Additionally, the query for NewYearsEve registered a notable spike on December 30th and 31st.!

Christmas!

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Time Relevant Trends

The query for sports yielded signicant trends in December with an abundance of MLB news, college bowl and pro games played. The three highest variations of sports included watch scores and college plus 17 others.!

Sports!
NFL teams played their last regular season games on 12/26! 4 college bowl games were played on 12/31 followed by 4 more on 1/1!

MLB player & team news, college hops & EPL soccer matches

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Chomp App Metrics

Chomps Top 25 Search Queries

The Top Queries list shows the top 25 entries typed into the Chomp search box during December. Month-over-month app name searches continue to trend low with three of the 25 queries below representing app name searches. Overall, only 14% of total queries were for a specic app name, i.e Facebook. !

Search Term Breakdown!

Top Queries!
- games! - free! - free games! - music! - fun! - sex! - photography! - entertainment! - photo! - utilities! - chat! - social networking! - ijustine (name query)! - camera! - facebook (name query)! - twitter (name query)! - business! - social! - books! - fashion! - navigation! - productivity! - video! - puzzle games! - christmas!

November:! App Function 83%! App Name! 17%!

14%

October:! App Function 84%! App Name! 16%!

86%

App Function! App Name!

Free Apps Continue to Trend

The Apple app store is comprised of 380,844 apps (and counting). Of those, 33% are free apps and 50% priced $0.99 - $2.99. Free apps resulted in greater downloads over paid, however the $2.99, $4.99 & $9.99 price points continue to gain traction. !

Price! Free! 0.99! 1.99! 2.99! 3.99! 4.99! 5.99! 6.99! 7.99! 8.99! 9.99! 14.99! Other ! Total !

Percent ! 80.4%! 12.4%! 3.1%! 1.6%! 0.4%! 1.1%! 0.2%! 0.1%! 0.1%! 0.1%! 0.3%! 0.1%! 0.1%! 100.00%! Free! 0.99! 1.99! 2.99! 3.99! 4.99! 5.99! 6.99! 7.99! 8.99! 9.99! 14.99! other!

Free!

Paid!

Top Performing iTunes Category

The snapshot below represents the most popular iTunes categories, ranked by download. ! The Entertainment and Games categories continue to grow by 2+% month-over-month. Social Networking dropped by 1.9% since Nov. while the rest have shifted only slightly.!

entertainment! games! lifestyle! utilities! social_networking! productivity! reference! education! music! photography! travel! business! healthcare_tness! books! news! navigation! sports! medical! nance! weather!

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Breaking Down the Entertainment Category

As indicated on the previous slide, Entertainment was the most popular category in December. The following apps within the Entertainment category recorded the highest downloads. Because apps may appear in two categories, its no surprise that games are represented in 70% of these apps with photography, music & lifestyle accounting for 30%.!

Top Downloads: Entertainment!

Adobe Photoshop Express (free)! Paper Toss (free)! Shazam (free)! JellyCar (free)! Bouncedown (free)! Santas Wild Ride ($0.99)! Topple (free)! Eliminate Pro (free)! The Impossible Test (free)! IMDb Movies & TV (free)!

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The Chomp 55

Chomps Top 55 of December

Congratulations to Chomps top 55, our list of the most popular apps in December! These apps have captured the hearts and minds of Chomp users over the past month(s). Trends in the far right column are tracked month-over-month, or in this case October December. Values exceeding #55 are not included.!

1 2(t) 2(t) 4 5 6 7 8 9 10

Innity Blade! Cut the Rope: Holiday Gift! Geared - Free! TiltShift Generator Fake Miniature! NinJump! HeyTell! Tiki Totems Premium! 360 Panorama! EPIC Fail! Solitaire!

$5.99! Free! Free! $0.99! Free! Free! Free! $1.99! Free! Free!

Games! Games! Games! Photography! Games!

Debuted in Dec! Debuted in Dec! Chomp 55 debut! #33 Oct! Chomp 55 debut!

Social Networking! Chomp 55 debut! Games! Photography! Lifestyle! Games! Chomp 55 debut! Chomp 55 debut! Chomp 55 debut! Chomp 55 debut!
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Chomps Top 55 of December (11 - 55)

11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 RAGE HD Minigore! MONOPOLY Here & Now: The World Edition! LaDida We Doodle! AutoStitch Panorama! MotionX GPS Drive! Doodle Fit! Facebook AppShopper Trainyard OvenBreak - Lite Google Voice Genius Scan Reeder Cut the Rope Pandora Radio ! (#40 in Nov)! (#12 in Nov, #20 in Oct)! (#13 in Nov, #26 in Oct)! (#9 in Nov)! (#10 in Nov, #29 in Oct)! ! (#41 in Nov, #1 in Oct)! ! (#3 in Nov)! (#25 in Nov, #45 in Oct)! (#12 Nov, #20 in Oct)! 34! 35! 36! 37! 38! 39! 40! 41! 42! 43! 44! 45! 46! 47! 48! 49! 50! 51! 52! (#14 in Nov, #19 in Oct)! 53! 54! (#39 in Nov, #46 in Oct)! (#22 in Nov, #24 in Oct)! 55! Scoops Ice Cream Fun For Everyone! The Moron Test! Trainyard Express Cooking Academy LITE! Retina Wallpapers HD with Glow Effects! Amateur Surgeon Christmas Edition! Checkers Free! WhatsApp Messenger! SoundHound! Plants vs. Zombies! Instapaper Planets Last.fm! VEVO! DailyBooth! Fruit Ninja! Dropbox (#8 in Nov, #53 in Oct)! iHome+Sleep, the alarm clock app from the experts on alarm clocks (#35 in Nov)! Cut the Rope Lite (#17 in Oct)! Google Earth ! Mint.com Personal Finance! News Feed FREE! (#26 in Nov)! (#23 in Nov)! (#21 in Nov, #47 in Oct)!

GoodReader for iPhone Siri Assistant! Instagram Apple Store! Amazon Mobile Netix

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Thank you!
For questions, comments or additional information, please email robin@chomp.com!