Culture Forces

True/False Questions 1. The first step in learning to live with other cultures is the realization that there are other cultures. Answer: True 2. Ethnocentricity is the belief in any society that its culture is inferior to all others. Answer: False 3. The national culture helps determine the criteria on which managers are evaluated. Answer: True 4. Every culture has a set of attitudes and beliefs that influence nearly all aspects of human behavior and help bring order to a society and its individuals. Answer: True 5. Attitude toward time is the cultural characteristic that probably presents the most adaptation problems for Americans overseas. Answer: True 6. The more consistent a new idea or technique is with a society's attitudes and experiences the more quickly it will be adopted. Answer: True 7. Material culture refers to all objects made by nature and is concerned with art and religion. Answer: False 8 Generally, the greater the difference between an old and a new method or product, the more difficult it is for the firm to gain acceptance of a change. Answer: True

9. "Brain drain" describes the emigration of highly educated professionals from developed nations to developing nations in order to start their own businesses. Answer: False 10. The reverse brain drain is harmful to countries such as Taiwan and South Korea. Answer: False 11. Although women's illiteracy rate is falling in Europe, it is rising in Africa and the Middle East. Answer: False 12. Unlike physical barriers, spoken languages do not demarcate cultures. Answer: False 13. According to Hofstede, power distance is the extent to which members of a society accept the unequal distribution of power among individuals. Answer: True Multiple Choice Questions 1. Most anthropologists agree: A) culture is learned, not innate. B) various aspects of culture are interrelated and shared. C) culture defines the boundaries of different groups. D) all of the above. E) A and B. Answer: D 2. The first step international business managers can take in order to learn to live with other cultures is: A) to learn the language. B) to visit the country. C) to realize that other cultures exist which are different from their own. D) make friends with natives of the country. Answer: C

Culture Forces
3. To be successful in relationships with people in other countries, international business people must: A) be students of culture. B) have factual knowledge. C) be sensitive to cultural differences. D) all of the above. E) A and C. Answer: D 4. The cultural characteristic that probably presents more adaptation problems for Americans overseas is people's attitudes toward: A) prestigious jobs. B) time. C) achievement and work. D) religion. Answer: B 5. The ________ effect (seeing others with consumer goods) can cause workers to change their attitude towards work. A) economic B) demonstration C) possession D) copying Answer: B 6. _________ makes it difficult for the marketer to introduce new products in many foreign markets. A) The high cost of new products B) The high cost of transportation C) People's attitude toward change D) The long introductory period Answer: C 7. Viewing work as a moral virtue is called the A) all of the following. B) Confucian work ethic. C) Shinto work ethic. D) Protestant work ethic. E) B and D.

Answer: A 8. The two components of material culture are technology and: A) aesthetics. B) economics. C) materials. D) purchasing. Answer: B 9. Strategic technology leveraging is A) the concept of using external technology to complement rather than substitute for internal technology. B) obtaining more efficiency from technology by increasing capital investment. C) using technology to improve a firm's strategy. D) forming competitive alliances in which each partner shares technology. E) A and D. Answer: E 11. An important worldwide trend in education is A) trilingual education. B) the increase in the literacy rate for women. C) the emphasis on education for both genders. D) B and C. Answer: D 12. In learning a language, people can't understand the nuances, double meanings of words, and slang, unless they: A) learn other aspects of the culture. B) take a concentrated course under a tutor. C) study with a native. D) learn the basics at a university. Answer: A 13. Payments to officials to keep the payee from harming the payer in some way are called: A) tips. B) bribes. C) extortion. D) all of the above.

Culture Forces
Answer: C

14. Safe gifts which are generally acceptable everywhere are: A) a good set of cutlery. B) white or yellow flowers. C) chocolate, red roses, and a good Scotch whiskey. D) golf balls in sets of four. Answer: C 15. Social units known as associations are based on: A) age and gender. B) common interest. C) A or B. D) kinship. Answer: C

Culture Forces