Professional Documents
Culture Documents
Meeting
Conference,
workshop, seminar or other event designed to bring people together for the purpose of exchanging information Do not include exhibits
Convention
An
Exhibition
An
event designed to bring together providers of products, equipments, and services in an environment in which they can demonstrate their products and services to a group of participants in a convention or trade show
source of revenue for the tourism industry comes from the meetings, conventions, and exhibitions segment of the industry Need to communicate with one another face-to-face has been the driving force behind growth of the industry
Planners
Individuals or groups that plan meetings, conventions, and exhibitions Categorized into: Corporate meeting planners Association meeting planners Independent meeting planners
Host
facilities
Provide lodging, meeting rooms, food and beverages Examples: Hotels Conference centers Resort hotels Universities Bed and breakfast inns, etc.
Services
Refer to individuals and organizations that provide support for meeting, conventions, and exhibitions segment of the tourism industry Examples:
Transportation companies Attractions Tour guide companies Entertainers
Exhibitors
Persons who work for the company Aka. advertising director, communications director, director of marketing who is involved with the corporate exhibit program Main aim: introduce their products ,both old and new, to an interested audience
Exhibitors
Financially linked with all segments of the meetings, conventions, and exhibition industry Provide much of the revenue needed for the planners to hold meetings, conventions, and exhibitions
As
cities became center of activities for geographical regions, and transportation improved, desire of people to gather to discuss common interests became widespread Trade associations, professional, fraternal and religious organizations (most with historical roots in Europe) gather to discuss relevant issues
Discussion
of trade regulations as well as selling or trading of goods were the main reasons for convening In US- such activities took place only in the mid 1800s. In PH- Manila pioneered international meeting industry in Southeast Asia 1976- Manila opened doors to Asias first full-pledged convention center 1996- Manila is the leading destination for meetings, conventions and exhibitions
Factors that contributed to this growth Meeting planners associations Airline industry Lodging industry Convention centers Convention bureaus Conference centers Meeting technology Ground handlers
emphasis in education Includes rise of independent meeting planners, increase in the number of women planners, certification and development of standards, and integration of travel agents into the profession
Airline industry
Enabled
people to travel quickly and efficiently Deregulation of airline industry which resulted in the vigorous competitions among airlines to attract more passengers
Lodging industry
Hotels
grew and became convention centers Hoteliers learned to adopt their services to different clients Property marketing directors learned hot o work with meeting planners
Convention centers
Convention
centers expanded in terms of exhibition spaces, accessibility, and storage facilities Able to accommodate all activities of a convention and trade show under one roof
Convention bureaus
Number
of bureaus has doubled since 1980 from 100 to 250 Their operators have become more professional and actively participate in industry and association affairs
Conference centers
The
business only appearance before was replaced by modern restaurants, recreational facilities and the latest hightech audio-visual equipment
Meeting technology
Modern
visual equipments
Video projectors 360 degree projection techniques Multi-image presentations Unique sound systems
Ground handlers
Effective
arrangements become necessary as meeting and conventions become more complex Ground arrangements include:
Planning tours Transportation Sight-seeing Banquets Hotel reservations
Creative
Association
Organized body that promotes and enhances a common interest activity or purpose. Roman and Oriental craftsmen in ancient times formed associations for the improvement of their trade. In the Middle ages, associations were in the form of guilds which were organized to obtain proper wages and to maintain work standards
Classifications
of Associations
Trade associations Non-profit whose aim is to meet needs of for-profit businesses Members include business firms that share a common interest Example: Professional Convention Management Association which brings together people who are interested in the convention and meetings industry
Professional associations
Non-profit
organizations that are not involved with business firms Organized to assist individuals in the pursuit of their common goals and interests. Categorized into Those with common personal interests (American Association of retired Persons) Those which includes scientific, engineering, and learned societies (Council on Hotel, Restaurant, and Institutional Education) Dedicated to religious, charitable, public service (American Heart Association)
Convention Centers
Public assembly facility which is designed to host meetings and exhibits under one roof. Has a provision for banquet, food and beverage and concession service. Most are government owned and are operated by a designated board or authority o government owned and operated by privately owned management companies
Examples:
Philippine International Convention Center Jacob K. Javits Convention Center in NY Anaheim Convention Center in CA
Convention
centers offer large, flexible spaces to host trade shows and smaller rooms fro banquets, meetings, and associations parties. Convention and visitors bureau help market he convention centers
Historically, convention centers were established to service the community. Recently, convention centers became profit centers (rental fees, catering, concessions, vending) They also have begun to offer specialized services to exhibitors who participate in shows held in the facility (electrical, telephone, stage construction, lighting, plumbing, air, and sound)
Conference Centers
Specialized hospitality operation which aims to facilitate and support small to medium size meetings of 20-50 people Established to meet growing demand for specialized meetings Majority of these facilities provide overnight accommodation unlike convention centers Emphasis is on comfort and privacy to attendees
Unique
feature: provides continuous refreshment throughout the meeting thus allowing attendees to take a break whenever they feel like doing so Charges only one price that includes meals, room rates, meeting rooms, audiovisual equipments, coffee breaks, and paper supplies needed by the participants
Tour Operator
Work with meeting planners in arranging tours and activities for meeting attendees and their families who combine business with pleasure Tour operators often create tour packages for the spouse, guest, or children of the convention attendees
All
these terms describe and activity which aims to represent a major industry marketing event Trade shows provide a venue in which individuals associated with a particular industry can bring their products and exhibit them together, thus, exchange of information
History
of trade shows:
Trade shows or expositions started when caravans crossing desert would meet and exchange products (Evan St Lifer) In US, 1876 when Alexander Graham Bell showed his telephone at the Philadelphia Centennial Exposition, showing Americas first 100 years
Industrial era: marketing of products became very important. Salesmen spent most of their time on the road selling their products Later, they began renting hotel rooms to display their wares As trade show industry expanded, hotels became insufficient to use.
Mid 1920s, hardworking individuals develop an exhibit hall in which large groups of exhibitors who shared a common product showcased their wares together, giving trade show a new look At present, trade show industry is the most exciting, dynamic, and economical means for marketing individuals to achieve their sales goals With the increasing number of attendees, cities now compete for the trade show business
Key
Trade show sponsors Trade or professional associations who use the trade show as a n important part of their meetings or conventions to generate revenue Ex: National Restaurant Association sponsors NRA trade show every May in Chicago
trade show
Service contractors
Individuals
responsible for providing all the services needed to run facilities for a trade show They should be multi-talented, creative, and equipped to serve all exhibit requirements
Hotels
Provide comfortable overnight accommodations for out-of-town guests for a meeting, convention, or trade show. Meetings and conventions have become a major source of revenue for hotels Most hotels have meeting rooms, convention facilities, and small exposition halls
Convention
service manager
Most important person in the hotel Liaison between meeting planner and hotel Main role: service the meeting or convention by talking to the meeting planner Represent various department heads of the hotel Increases marketability of hotels as convention sites
Coordinates
Incentive Travel
Travel is sometimes used by companies as an option in incentive program among personnel Incentive program consist of contest with a prize or reward designed to increase sales, improve morale, increase productivity, and enhance quality service
Contest
year Prizes awarded show the level of attainment achieved during the contest and may consist of money, merchandise, or travel
In the US, USD 5B is spent annually on incentive travel Average expenditure per person is more than USD 2,500 Average length of stay: 5 nights Average number of participants: 140
This market segment is the target of convention and visitor bureaus than individual visitors Incentive groups represent the corporations elite who have a great influence on other corporate business
When convention and visitor bureaus undertakes marketing strategy for the market segment,
they should identify first the companies that offer travel among their incentives, corporations that promote their own incentive programs and travel agents who are involved in incentive efforts