Blitz Manual

The purpose of this manual is to further strengthen the relationship between the newspaper and Own Local. In order to provide a smooth transition into our products, we want to provide basic directory and SEO training, sales tips and tricks, sales processes and supplemental sales material that will help us form a winning partnership. This manual is proprietary information of Own Local and is not only the next step in our partnership, but a reference guide.

Outline:
1) 2) 3) 4) 5) 6) What we need from you as a partner Familiarity with the marketplace directory SEO training Appointment process Post-appointment process Supplemental list

Support Information
888-850-2497

support@ownlocal.com
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1) What We Need from You as a Partner

1. What We Need to Set Up the Directory a. Site Title b. Domain Name for the directory (typically directory.thenewspapername.com) c. City and State d. Date the directory needs to be ready e. Contact info for the person who manages the website/domain or direct access to the domain (via username and password for the companys domain manager) f. IMPORTANT: It takes a solid couple of days for a directory to populate with businesses, so its best to have the directory deployed at least one week before the launch. 2. What We Need for the Blitz a. Preference on our support phone number for your clients (would you prefer a local area code or a 1-800 number?) b. Print Ads, Flyers, and online ads 0 30 days before our blitz c. Logos that we can use for your customers websites and directory contracts d. Appointment/availability calendar e. A list of business contacts with phone numbers from each rep (our sales team will help book appointments for the reps and confirm appointments for the blitz) For best results: Allow 45 minutes to an hour for each appointment, and schedule the appointment location at the newspaper!

2) Familiarity with the Marketplace Directory

1. How businesses can add themselves to the directory for free a. Click on the Add Your Business in the upper right hand corner b. Fill in the information on the three pages and hit finish

2. How to add a listing if you have admin access a. Click on Sign In at the top right corner and enter your Login and Password b. Select the Businesses tab, then the New Businesses tab c. Fill in the information and change the Featured level box to the correct package d. Click create

3. How to edit a listing if you have admin access a. Do a search for the business and select it b. Click the Edit Business button c. Click the Admin tab at the top d. Change the Featured level box to the appropriate number and add extra keywords regarding their business if necessary e. Click Update Listing

3) SEO Training
How do websites appear at the top of the search results? Google describes PageRank: PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results. PageRank is a scale of importance: ranging from 0-10 When you increase your PageRank by 1, it is 10 times more important; when you increase your PageRank by 2, it is 100 times more important

Top 10 Things You Can Do to Improve Your Websites PageRank:

1. Links a. Links equal Votes b. A link consists of words that you can click that will send you to another page or website 2. Keywords a. What words would a person type into Google to try and find your services? b. Google Adwords Keyword Tool can help you identify the keywords for your business in your service area

3. Content

4. Domain Name (ex. www.lawofficeyork.com) 5. Domain Age

6. Title Tag

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7. H1 Tag

8. H2 Tag 9. Description Meta Tag

10.Keyword Meta Tag

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4) Appointment Process

PRE-APPOINTMENT CHECKLIST
What to bring: o laptop o website audit form o Customer Website Contract Programs you will need during consultation: o Firefox: www.mozilla.com/en-US/firefox/

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o Domain finder: www.ajaxwhois.com

o SEO Quake on Firefox: www.seoquake.com/

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o Google Adwords: https://adwords.google.com/select/KeywordToolExternal

Windows to have open: o Google o Google Adwords Keyword Tool o Localherowebsites.com o Customers current website (if available)

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APPOINTMENT CHECKLIST
General questions to ask: o Do you have a website? o What do you like about your website? o What do you NOT like about your website? o Do you wish your website would bring you warm leads? o When people search for keywords in your area on Google, do you want your website to show up on Googles first page? How would that help you? o If we could bring you one client through your website, how much would that be worth to you? Try to locate their business website using their keywords on Google Use SEO Quake to identify the websites PageRank o If you are on a clients computer, go to http://www.prchecker.info/check_page_rank.php and type in their domain name.

Explain the importance of page rank to the business owner: o PageRank is a scale of importance: ranging from 0-10. With a ranking of 0, your site is at the lowest on Googles list of importance. 10 is the best in the world. With each number you move up the scale, you become 10 times more important. So if you increase your PageRank by 1, it is 10 times more important; when you increase your PageRank by 2, it is 100 times more important. There are only around 10 websites in the world with a PageRank of 10we need to get your website between a 3 and a 5.
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 Identify the keywords that the business should be focusing on for their website by using Google Adwords See if the business is coming up on Google under those keywords and identify which of their competitors are showing up Use the Online Needs Analysis check-list to complete the consultation o Cover at least the keywords, the importance of links and content changes to their website, and the first section from Page Title to SEO Content o You may only need to cover the first ten points before the customer understands the value in what we can do Discuss the product levels and prices (See contract for pricing details on page 8) MAKE THEM COMMIT TO SOMETHING!!! Otherwise you will never hear from them again! o Commitment to the directory o Commitment to a website o Commitment to talk with the other decision makers o Commitment to a follow-up appointment ASK FOR REFERRALS!!! o See example script in Section 7

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5) Post-Appointment Process
Complete the contract o Highlight all the sections If you sold a Basic Directory package collect the following info: o Business Name: o Address: o City: o State: o Zip: o Phone #: o Fax #: o Website Address: o Contact Name: o Category: o Subcategory: o Business Hours: o Business Description: o Photos (Unlimited): o Links (Up to 5): o Keywords (Unlimited): o Documents (Up to 3): o Coupons: o Twitter User Name: o Facebook URL: Have the customer choose a website theme (banner or title; menu bar on the left, right or center; color preferences) at http://themes.tryawebsite.com

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Fill in the form at http://www.newspaperorder.com/index.html

If it is a domain transfer, get the appropriate info: o Hosting service & contact info o Phone number o Username o Password Collect info from the Next Steps page:
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o Photos o Logos o About You o Contact Information Go over Our Website Services page: o What we do o What we dont do Let them know that they will receive a call from us to complete the fulfillment process of their new website: o Website Theme o Colors o Testimonials o Photos o Logos o Trade Associations o Company History

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6) Supplemental Materials

Table of Contents: Online Needs Analysis Contract Flyers Newspaper Ads Scripts

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Online Needs Analysis

Audit Date Business E-mail Phone Web Address

Keyword Analysis Business Type Targeted Keywords Monthly Searches Current Ranking Competition Ranking

Notes

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Internal Website Audit

SEO Technical Audit | All fields must be marked YES

Page Title
7-11 words, 70 characters, Accurate, keyword-rich title that is different for each page

Yes Yes Yes Yes Yes Yes Yes

No No No No No No No

H1 Tags (Header One tag)

On every page, relates to page content, and relevant to your target keyword phrases

H2 Tags (Header One tag)

On every page. Further describing info in H1 tags. No more than two H2 tags on each page.

Persistent Readable Navigation/Deep Linking

Links that stay the same, at the top of the page, and contain relevantkeyword links. Always having a Home link.

In-Text Linking
Link at least 2-3 keywords per page that are embedded within paragraph text to another webpage on the site.

Meta Descriptions
Readable 70-character description of the page with keywords.

Meta Keyword Tags

7-11 relevant keywords (no competitor names).

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SEO-Friendly Images
Readable and descriptive alt text. Photos should be relevant, original, and only available on your website.

Yes Yes

No No

SEO Content
Every page should have no less than 2-3 paragraphs (250+ words) of uniquely written text. SEO Technical Audit Part 2 | All fields must be marked NO

Too Many Images

Usually a one-to-three photo-to-text ratio is best.

Yes Yes Yes Yes Yes Yes Yes

No No No No No No No

Splash or Landing Page

A page that makes a user click on a link to get to real information.

Multiple Domains
Excluding misspellings, anything other than two domains is excessive.

Keyword Stuffing/Spamglish
Putting too many keywords in your text to the point where it reads weird.

Irrelevant Content, Keywords or Marketing Speak

Trying to rank for unrelated keywords or competitor names.

Superfluous Text
Using phrases like Welcome to etc.

Duplicate Pages or Content

No content should be duplicated on the site or anywhere else on the internet. Lead Generation Audit | Fields should be marked YES

Contact Form
A link in the persistent navigation that reads Contact that leads to an easy-to-complete contact form (six fields max).

Yes Yes Yes

No No No

Phone Number
Located clearly on every page: in the upper right-hand corner, the footer, and separately on the contact and lead forms pages.

Address
Located in the footer, on a directions page with an embedded Google map, and again on the contact page.

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E-mail Address
Only display a vanity e-mail address. Contact@yourbusiness.com NOT dragonslayer99@hotmail.com. Locate on the contact page by the contact form.

Yes

No

Hours of Operation
Let people know when its okay to contact you. Locate on the directions and about us page.

Yes Yes Yes Yes Yes Yes Yes Yes Yes

No No No No No No No No No

Directions
Have a page labeled Directions with an embedded Google map. Also include common directions to your business.

Separate Pages
Each product, service, location, & service area should have its own page with unique relevant content.

Call to Action
Why are people on your website? Tell them with a large button on every page. E.g., Get an Estimate, Sign up Now, etc.

Lead Form
A form that collects specific data about a customer. This should live behind the call-to-action button.

Newsletter
You should be building an e-mail newsletter list. Have a sign-up form on your site. (Hint: this could be your call to action.)

About Page
Or History Page that describes who you are and where you are going as a company. Label this About or Our History

Contact Page
A page with your contact information. Label this Contact.

Privacy Page
A page that describes your policy on customer information. This can be located in the footer. Label this Privacy.

SEO Footer
Links in the footer that help bump directory searches and other network websites (technically could be considered grayhat, yet valid in this case). Website Content Audit | Suggested pages for improved SEO

Yes

No

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Testimonials
Real customer testimonials with their real names and photos.

Yes Yes Yes Yes Yes

No No No No No

Awards
Links, pictures, or descriptions of awards you or your business has achieved.

Trade Associations
Separate pages devoted to each trade association that you are a member of and why you belong.

Resources Page
A page that contains a list of links to valuable local and national resources. Five to ten external links minimum.

How-to Pages
Pages that describe how to deal with issues in your professional field, e.g., How to buy a car, Choosing a Plumber, etc. 2-3 minimum.

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Congratulations on your new website!

What will happen next?

We look forward to helping you create a site that meets your needs while meeting our standards for search engine optimization and functionality.

Here are a few things we need from you to get your site rolling. Photos - Photos of you, your staff, your clients, your facilities, projects youve done, your products, of your company vehicleany images that help personalize your site and show customers what your business is all about. Logo - If you have a custom logo for your business that you would like to use on your site, please send us a high resolution version if that image. About You - Were going to need text content about your business. This could come from a brochure or pamphlet that you already have made, or perhaps from your old website. You can send this to us via Word or Text document, PDF, email, or by directing us to your previous website. If you dont have anything already made, no problem! Just send us a few paragraphs (as much as you want) saying what your business is all about, what services you provide, what experience you have, and anything else you want your customers to know about you Contact Information - Business name, address, phone number(s), fax number, email address(es), hours of operation, etc. Bear in mind that we can embed an interactive Google map onto your website, so directions are not necessary but you may provide them if you wish.

See the next page for a master checklist of everything we need to make your site great.

If you have an existing site that has text, photos, etc., we can simply get them from that website: you dont need to email that content to us. All text, documents, and images may be emailed to support@ownlocal.com. Please keep your file attachments for each email less than 100MB total. If you have a lot of images, send them in groups in separate emails, just to be safe. If you have questions or need assistance, were just a phone call or email away!

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888-850-2497 support@ownlocal.com

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Websites (all include Basic Directory Listing package)

Plus Package cost: $1188

Financing: $99/month over 12 months and $99/month thereafter OR $891 upfront and we will pay 3 months for you; $99/month thereafter 6 page website Choice of 10 themes Domain name chosen for you 30 free minutes a month of phone support for any questions, technical support, or website changes o $50 an hour will be charged for any additional time over the designated 30 minutes 20 images Links to Facebook, Twitter, or other social media pages* Does not include customer login Includes one round of site changes after initial setup Perfect for static websites Standard SEO (Site title, h1 and h2 tags, persistent navigation)

Premium - Package cost: $1788

Financing: $149/month over 12 months and $149/month thereafter OR $1341 upfront and we will pay 3 months for you; $149/month thereafter Unlimited pages Choose your own domain name Choice of 72 themes 50 images Google Maps Contact Forms Ability to log into your website to made changes, etc. 1 vanity email address (forward) Includes one round of site changes after initial setup 60 free minutes a month of phone support for any questions, technical support, or website changes o $50 an hour will be charged for any additional time over the designated 30 minutes Custom SEO (includes meta tags, keyword site description, in-text linking, call to action)

Complete Care - Package cost: $4188

Financing: $349/month over 12 months and $349/month thereafter OR $3141 upfront and we will pay 3 months for you; $349/month thereafter Full-featured website Unlimited images Upfront, One time 10 pages of written content ($399 module included) 5 monthly event updates with social media push 2 written monthly blog posts 1 written monthly newsletter (you are responsible for a third party email newsletter provider, such as MailChimp, as well as providing the email database) Unlimited phone support Best SEO (our complete list of SEO enhancements)

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Website Customization Modules:

Social Media Integration - $199 One-time fee Phone support for setting up Facebook, Twitter, LinkedIn, Hootsuite, Ping.fm or one other social media service Integrates your website blog with social media

Custom email with Google Apps** - $199

One-time fee Google-based email service Easy intra-company collaboration using Google Docs, Google Calendar, Google Chat Up to 50 unique user accounts Access to other Google services, such as Google Reader (for custom news updates), Blogger, Picasa Web Albums, AdWords, and more

Additional Domains - $15 per domain

Domain forwards to your primary domain Beneficial for longer keyword domain names***

Online Store Population - $2 per item

Unlimited items Picture, product title, product description

Blog Transfers - $3 per blog entry

Transfers content from your current blog onto your new blog We will transfer up to 20 blog entries for free Unlimited

Full SEO Customization - $300

One-time fee For our Plus or Premium customers that want our complete list of SEO enhancements SEO enhancements done during the creation phase

*Social Media If you provide us with links to your Facebook, Twitter, LinkedIn, or any other social media pages, we will put those links on your website free of charge. If you would like us to help you set up those pages, we charge a $199 Social Media Setup fee: this fee includes one-on-one over-the-phone support to set up those pages and integrate them with your website. **Google Apps is currently a free service; Seeing Interactive is not responsible for future changes in Google policies that may result in additional fees associated with Google Apps. ***A keyword domain such as indianrestaurantriversideca.com is wonderful for Search Engine Optimization, but may be difficult to remember or unattractive to put on a business card. You may want to set up punjabpalace.com as an additional

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domain that will forward to your keyword domain. That way, you can have the SEO value of indianrestaurantriversideca.com while being able to put punjabpalace.com on your business card or advertisement.

Our Website Services

What we do: Initial website construction Add text content we receive from you Create pages Add photos/images Transfer content from your current site to your new one Add other elements according to your specifications Follow-up Allow you to request any changes to your site before we finish our initial construction phase Provide a one-on-one tutorial on how to access and edit your site using our Website Editor Provide ongoing support should you need any help with your website

What we do not do:

Provide original content for your site - That is, we do not provide original text content. We can build contact forms, set up pages, etc., but we need to know from you what those pages will say. Build Flash content

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Website Editor Features

Youll be using our Website Editor to manage your new website. We think its the most intuitive and user-friendly interface around. Here are the features.

Easily add text and photos Photo galleries Photo slideshows Video player Audio player Adding files (such as documents) that visitors can download Embedded Documents (such as PDFs or Microsoft Word) Google Maps Flash YouTube Feed Reader (allows you to show the feed from an outside blog) Forums Online Bookings Polls RSVP forms Surveys Games Contact forms Custom HTML Revenue (for hosting your own online store using PayPal or Google Checkout)

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New Website Supplemental Form for ____________________________

Existing domain

Domain Transfer Info Hosting service Username Password

Contact Info Hours of Operation

Directions

About: Owners name

How long you have been in business

A detailed list of the services you provide

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The markets (cities, counties, regions) you serve

Products

Customer Testimonials

Trade associations you belong to

Certifications and Awards

News articles youve been featured in

A paragraph on what separates you from the competition

Website addresses and/or business names of your competitors (for us to learn more about your market)

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Keywords (for Search Engine Optimization)

Color preferences

Website Service Agreement Effective Date: ____________________ This Website Service Agreement (the Agreement) is made and entered into as of the Effective Date by and between Own Local, a Texas corporation with offices at 4674 Priem Lane Suite 404, Pflugerville, TX 78660 (Own Local), and ____________________________ (the Client), collectively referred to as the Parties. The Parties agree as follows: 1. SERVICES. Client shall engage Own Local for the design, hosting, and maintenance of its world wide web site (the Site) to be located at the following web address http://www.___________________________________________________ Such services to be described in greater detail below (the Services): A. Design and Development. The initial design and development will be completed to the Client's specifications and shall be completed within 7 business days of the effective date. B. Consultation. Own Local will provide Client, upon Client request, consultation which includes, but is not limited to, any and all internet orientation, trouble shooting, marketing strategy, and education regarding use of a web page editor. C. Fixes / Updates. Own Local will, as necessary, fix/update technical errors, update links, and maintain any custom coding or scripts in order to make the Site run. Own Local is not responsible for any of the following services (the Non-Included Services): i) the development of new custom graphics for the Site unless expressly described above, ii) Writing or editing of any content. A fee of $50 per hour will be charged for any Non-Included Service requested by Client. 2. COMPENSATION. For the Services contemplated in this Agreement, Client will pay Own Local the following agreed-upon fees:

Complete Care $349/mo

Complimentary Basic listing Your own easy-to-edit website Full-featured website Unlimited images 10 pages of written content 5 monthly event updates with social media push 2 written monthly blog posts Email newsletter Phone support Includes one round of site changes after initial setup Best SEO

Premium $149/mo
Complimentary Basic listing Your own easy-to-edit website Unlimited pages Choose your own domain name Choice of 72 themes 50 images Google maps Contact forms Ability to log into your website to made changes Vanity email address Includes one round of site changes after initial setup Custom SEO

Plus $99/mo
Complimentary Basic listing 6 page website Choice of 10 themes Domain name chosen for you 2 allowed user-provided content changes per month 20 images Links to Facebook, Twitter, or other social media pages* Does not include customer login Includes one round of site changes after initial setup Perfect for static websites Standard SEO

Basic $59/mo
Unlimited word listing Unlimited keywords Unlimited photos Coupons 5 links 3 documents Links to Facebook and Twitter Hours of operation Featured on competitors pages Minimum SEO

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Complete Care $349/mo

Premium $149/mo

Plus $99/mo

Basic $59/mo

I want Complete Care

I want the Premium package I want the Plus package

I want the Basic package

Payment not received within twenty-five days of date billed will result in an additional charge of 1.5% per month and in addition the customer is responsible for costs of collection including reasonable attorneys fees incurred in the collection process.

3. TERM. The original term of this Agreement is for 12 months beginning on _________________, 2011 This Agreement will automatically renew for an additional month at the end of each existing term if neither Client nor Own Local receives notification of termination from the other party. A notification of termination must be received by the non-terminating party no less that 30 days before the end of the existing term. 4. CONFIDENTIALITY: Own Local agrees to not disclose to any other person (unless required by law) or use for personal gain any Confidential Information at any time during or after the term of this Agreement. 5. CLIENT REPRESENTATIONS: Client represents and warrants that the text, graphics, and photographs provided to Own Local for the Site are owned or licensed by Client, and that Client is authorized to use and display such items in the manner contemplated by this Agreement. Client shall be solely responsible for the Site and materials on the Site and the validity of copyrights, trademarks and ownership claimed by Client. Client agrees to indemnify and hold Own Local harmless from and against any claim, loss, damage, expense or liability (including attorney's fees and costs) that may result in whole or in part. 6. SEVERABILITY: If any part or parts of this Agreement shall be held unenforceable for any reason, the remainder of this Agreement shall continue in full force and effect. If any court of competent jurisdiction deems any provision of this Agreement invalid or unenforceable, and if limiting such provision would make the provision valid, then such provision shall be deemed to be construed as so limited. 7. GOVERNING LAW: This Agreement shall be governed by and construed in accordance with the laws of the State of Texas. IN WITNESS WHEREOF, the parties have caused this Agreement to be executed the Effective Date written above.
CLIENT: _______________________________ Signature _______________________________ Name (please print) OWN LOCAL: ______________________________ Signature ______________________________ Name (please print)

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The Internet is a big place. STAND OUT.

Make more money online with a custom website, a premium listing on our business directory, a higher Google ranking, and special tools and services to maximize your success.

Try us. Prices start at just $59/month.

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THE DIRECTORY
FIND NEW CUSTOMERS
The Business Directory is a great place for customers to find you. Business owners who have upgraded to a Premium Listing get the ability to add photos, text, coupons, hours, reviews, maps, directions and more. But thats not all. As a Premium Listing, your business will show up prominently on the Directory homepage and at the top of relevant search results. Your business will also be featured on competitors pages (who havent upgraded to a Premium Listing). The Business Directory has also been designed from the ground up to maximize your ranking in Google search results. By leveraging the online reputation of the newspaper, your business will find new customers by helping customers find you.

YOUR BUSINESS. YOUR PAGE. Its your page. You can change it and rearrange it at any time. Add pictures, coupons, video, and more. Your business changes, your page does too. Whenever you want.

HIGHER IN GOOGLE RESULTS. Whether youre at the bottom, at the top, or somewhere in between, the Business Directory always works to push you higher up in the results and higher than competitors.

DRIVE CUSTOMERS TO YOU. Make it easy for your customers to find you offline and online at your website, social media pages (like Facebook and Twitter), blogs and more.

Basic Listings are just $59/month for local businesses.

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CUSTOM WEBSITE
BUILT FOR YOU
Today, your website is often your customers first impression. If you dont have a professional website, you are losing customers and revenue. When making purchasing decisions last year, 83% of Americans searched for local businesses. Is your current website putting your best foot forward? If not, we can help.

We will create a website for you using your own domain name with unlimited pages, photos, videos, and text. Youll get modern web features like Google Maps, robust contact forms that e-mail you leads, and more. Well even connect your website to social media platforms like Facebook and Twitter.
With the newspaper, its easier and cheaper than ever to have a full-fledged website you can be proud of.

UNLIMITED EVERYTHING This is your website. Why should you be limited? You get as many pictures, pages, and updates as you want. Or you can do it yourself with our easy-to-use software. No limits.

CUSTOMIZED TO YOUR BUSINESS Choose from 100+ themes and well add maps, pictures, videos, forms, headers and more. When your business changes, we help you stay current.

24 HOUR SUPPORT & UNLIMITED UPDATES We dont stop when your website goes live. We can make changes for you or you can do it yourself with our easy-to-use system.

$99/month. No commitment. No upfront fees. Unlimited updates.

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WEBSITE OPTIMIZATION WORKSHEET YES Do you have your own localized domain name? Has your website been updated in the last 3 months? Have you integrated your website with Facebook and Twitter? Do you have full control over the content on your website? Are you showing up in the top 5 spots in Google search results for key terms? Are you displaying important text (like your business name and phone number) in images? NO

Are you using keywords in text, headers, titles, and descriptions? Do you have consistent navigation across all website pages? Do you have contact forms? Do you have a blog? Are you deep-linking to content on your website?

COMPLETE CARE - $349/month Full featured website Unlimited images 10 pages of written content 5 monthly event updates 2 written monthly blog posts 1 monthly written email newsletter Phone support Best in Search Engine Optimization

PREMIUM - $149/month Your own easy-to-edit website Unlimited pages Choose your own domain 50 images Google maps and contact forms Ability to log into your website to make changes Vanity email address Custom SEO

PLUS - $99/month 6 page website 2 allowed user-provided content changes per month 20 images Links to social media pages Does not include customer login Perfect for static websites Standard SEO

BASIC - $59/month Ahead of all Free listings Unlimited word listing Unlimited keywords Unlimited photos Links to Facebook and Twitter Hours of operation Featured on competitors pages Minimum SEO

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How to Set Appointments

Call Script Example #1: Hi, this is ____________ with the ____________ newspaper. I just wanted to call and let you know that we are attaching a new business directory to our online newspaper and I wanted to make sure that we added your business. The listing is free and it comes with some other unique features and benefits to help more people find your business. I have some time available to come by and see you next weekwhat day would work best for you?

Call Script Example #2: Good morning/afternoon! Is Mr/Ms: _________________ Available? My name is ______________, and Im with the _____________newspaper. We just launched a local online business directory on our website. Think of it as the new YellowPages, but for the Internet. The purpose is to help customers find your business online. Also, since Google recognizes our newspaper as a valuable source of information for the _________ area and our newspaper has over (x number) of readers, our directory will help get you more customers when people do online searches. Plus, hundreds of businesses have already signed up. Just so you know, it doesn't cost anything to be listed with us. In fact, there's a 99% chance you're already on our website! 1) Take a second (are you near a computer?), and go to www.(our directory).com. 2) Search for your business in the box at the top the page. 3) Find your listing and click the button that says "this is my business". 4) Then just follow the simple steps to claim your business listing. If for some reason you can't find yourself, click the button that says "I can't find my business" and follow the steps. Either way, once youre in you can add a picture of your business and a 250-word description which increases the chances of potential customers choosing you over the competition. A paid listing will put you at the top of the list when people search for businesses like yours and help you get to the top of Google rankings too. Do you currently have a website? If YES: That's great; to help promote your website we would highly recommend our PREMIUM listing. It's just $59.00 per month and will make you a featured business on every page of our website.

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How to Ask for Referrals

Example Script
What did you find most beneficial by talking with us today? Obviously, you are a successful business owner and are looking for more ways to improve your business online. Most successful business owners know other successful business owners. What other businesses come to mind that could benefit from talking with us?

Referrals Phone Script

Hi, is this _________? My names ________ and I work for ________ newspaper. I was talking with (Referral Source) about their online advertising and they thought I should give you a call. We just launched a local online business directory on our website. Think of it as the new YellowPages, but for the Internet. The purpose is to help customers find your business online. Also, since Google recognizes our newspaper as a valuable source of information for the _________ area and our newspaper has over (x number) of readers, our directory will help get you more customers when people do online searches. Plus, hundreds of businesses have already signed up. Just so you know, it doesn't cost anything to be listed with us. In fact, there's a 99% chance you're already on our website! 1) Take a second (are you near a computer?), and go to www.(our directory).com. 2) Search for your business in the box at the top the page. 3) Find your listing and click the button that says "this is my business". 4) Then just follow the simple steps to claim your business listing. If for some reason you can't find yourself, click the button that says "I can't find my business" and follow the steps. Either way, once youre in you can add a picture of your business and a 250-word description which increases the chances of potential customers choosing you over the competition. A paid listing will put you at the top of the list when people search for businesses like yours and help you get to the top of Google rankings too. Do you currently have a website? If YES: That's great; to help promote your website we would highly recommend our PREMIUM listing. It's just $59.00 per month and will make you a featured business on every page of our website.
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