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  • A Sweet Victory: How Pricing Strategy Helped a Company Achieve Success

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    The document discusses how Cadbury was able to gain a competitive advantage over its rivals by focusing on quality and innovation rather than just cost. It introduced the Dairy Milk chocolate bar in 1905 which became extremely popular due to its smooth texture and mild flavor. This success allowed Cadbury to invest in marketing and new products to build its brand while maintaining affordable prices through economies of scale.

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    A Sweet Victory

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    The document discusses how Cadbury was able to gain a competitive advantage over its rivals by focusing on quality and innovation rather than just cost. It introduced the Dairy Milk chocolate bar in 1905 which became extremely popular due to its smooth texture and mild flavor. This success allowed Cadbury to invest in marketing and new products to build its brand while maintaining affordable prices through economies of scale.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    29 views3 pages

    A Sweet Victory: How Pricing Strategy Helped a Company Achieve Success

    Uploaded by

    tahhan3107
    The document discusses how Cadbury was able to gain a competitive advantage over its rivals by focusing on quality and innovation rather than just cost. It introduced the Dairy Milk chocolate bar in 1905 which became extremely popular due to its smooth texture and mild flavor. This success allowed Cadbury to invest in marketing and new products to build its brand while maintaining affordable prices through economies of scale.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    of 3

    A Sweet Victory

    http://www.strategy-business.com/article/ac00025?gko=f3fca&cid=BL...

    Published: June 3, 2011

    1 of 3

    6/24/2011 9:58 PM

    A Sweet Victory

    http://www.strategy-business.com/article/ac00025?gko=f3fca&cid=BL...

    2 of 3

    6/24/2011 9:58 PM

    A Sweet Victory

    http://www.strategy-business.com/article/ac00025?gko=f3fca&cid=BL...

    Reed K. Holden is cofounder of Holden Advisors, a pricing strategy consultancy. He is the coauthor, with Mark R. Burton, of (Wiley, 2008) and coauthor, with Thomas T. Nagle, of (3rd Ed., Prentice Hall, 2002).

    (Portfolio/Penguin, 2011), by Stephen Denny Stephen Denny is a competitive strategy and marketing consultant and speaker. Previously, he served as a senior marketing executive at technology companies including Sony, OnStar, Iomega, and Plantronics. is his first book.

    3 of 3

    6/24/2011 9:58 PM

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