s

c o n t e n t s

1 2 3 4 5 6 7

L o g o S i g n a t u r e M i n i m u m E l e m e n t s S p a c e

C l e a r

A c c e p t a b l e

V e r s i o n s U s a g e

U n a c c e p t a b l e M i n i m u m S i z e

T y p e f a c e

L o g o

S i g n a t u r e

E l e m e n t s

Symbol
22.5X

8X

2.4X X

n
Aeon Logotype

The Aeon logo is comprised of two elements, the symbol and the Aeon logotype. The symbol may not be recreated and the Icarus logotype may not be re-typeset. The porportions of the ob jects must not be changed. The symbol may be used on its own in special circumstances examples include stationary and merchendise.

M i n i m u m

C l e a r

S p a c e

11.06X

X X

e
21.7X

The Aeon logo is unique and must have clear space around it to ensure its visual clarity and integrity. you must not go below the minimum clear space which has been stated in the diagram above. The minimum clear space around the logo and the Aeon logotype is 1X.

A c c e p ta b le

V e r s i o n s

o f

Si g n a ture

It is acceptable to use the Aeon logo as black on a white background.,. It is also acceptable to use the Aeon logo as white on a black background.

U n a c c e p t a b l e

U s a g e

a e o

n
n

You may not change the position of the Aeon logotype in relation to the symbol, as it unbalances the logo. the symbol is not to be rotated or skewed in any way, it is to be kept upright and horizontal. never reproduce the signature smaller than the minimum size. never use the Aeon logotype in any other position than horizontal. do not reproduce the signature on a patterned or complex background, exceptions include buisness cards. do not put the signature in a box. the only exception is in the case of computer hyperlinks.

M i n i m u m

C l e a r s p a c e

37mm

19mm
a e o n

37mm

13mm

The mimimum size must be adhered to, to keep the legibility and impact of the logo.

T y p e f a c e

Steiner Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghi jklmnopqrstuvwxyz 1234567890!

PhatBoy Slim ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890@#$%^&*!?/:;.[ ]( )

Steiner Light was chosen as the Aeon logotype typeface. The

Symbol is an adaption of the PhatBoy Slim typeface.