GROUP MEMBERS

NIKHIL KAPOOR (09183) NITIN MISHRA (09184) RITURAJ SOLANKI (09 188) VIKAS SHETTY (09 196)

y Rural areas is one of the new opportunities . y The rural residents have a scope and potential to

present a very pleasant and exciting change from traditional tourism . SCOPE :y Tourism in rural areas can be considered a promising alternative for increasing employment and income levels for rural residents. y And for tourists it bring total new adventure.

PROBLEM
Unawareness about RURAL TOURISM in India.

WEAKNESSES Offering almost all the tourism y Lack of safety dampens the products available under a single spirit of tourists.
roof (destination). are available viz. y Lack of Local Involvement. historical, heritage, natural based, medication based, religious based, cultural based and man made. y Insufficient Financial Support experience with local people can be a UNIQUE SELLING PROPOSITION to attract tourists. Every state in India has some unique handicraft, traditions and foods.

STRENGHT

y Products

y Direct

OPPORTUNITIES
y Large scope as today INDIA

THREATS
y Absence

contribution in tourism industry is less than 1%. SEGMENTS of society according to their taste.

of well planned infrastructure compare to other countries. technology and

y Tap different

y Superior

Lifestyle.

y Creating job opportunities in

rural areas.

y Great scope for NATURAL

and ECO tourism.

FOR RGET DIENCES

y India will be a tourism hotspot

from 20092018. (According to

FOR RURAL/LOCAL PEOPLE y I crease ear i ( prese t o ly .5% i orl )

y Lo

ter

prospect.

y Target

audience ( as per segment like couples, students ,NRIs , foureigners, & domestic too)

y Lar est service i

stry i ( it a co trib tio of 6. 3% to t e a .7 % of t e total e ploy e t i I ia.)

STAGE I P ODUCT LIFE CYCLE  I tro ctory SCHEDULI G METHOD

 

P lsi Fli ti

OBJECTIVE & TASK

PERCENTAGE OF SALES y In today scenario sales % is very low, so to improve it is the major issue.