Dofining Quality for Over 30 Years Volume 2 / Sept 2008
The Colored Gemstone Exchange
Launch
“The first
828 Internet platform
devoted strictly
to Buying-Direct,
Worry-iree
Documented
Colored Gemstones...”
WWW.cgegells.com
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American Gamolegics| Labotatorios GemReportget connected, It's Free.
1 Exenangeexchuivaly arin
mercer Gntdagea! atorares”SoczmenedGamtinesThe intemet has become an
‘essential tool for business-to-
business (828) outreach
servicing and expansion. In
the diamond side ofthe retail
~_jeweky business, there exists
several portals thet provie retailers with ready
acess to the extensive inventory of ciamond
‘wholesalers and manufacturers. Although some
of these 828 pitforms will incude a small sun-
ply of cclored gemstenes, none are spectically
focused on color in a menner that allows retall-
es to search end find gems in wich they can
purchase with confidence,
y
‘As a result, Ametican Gemological Laboratories
(AGL and Collectr’s Universe (CU) nave devel-
oped and launched “Colored Gemstone
Exchange" (warw.cgegems.com) an innovative
‘web-based sales ard ourchasing tool devoted
exclusively to colored stones. In today’s market,
is more diffcut than ever for retalers to keep an
extensive inventory of colored stones on hend to
offer clients. In action, with the ever increasing
market penetration of synthetic gems, cemstone
‘treatments and initaios, ithas naver been mere
‘troublesome for retailers to provide their cus-
‘tomers with ful and accurate representation and.
disclosure as required by the Federal Trade
Commission (FTC),
‘The purchasing of colerec stones on the web
‘today is fraught with @ caveat of “buyer beware"
‘or retalers. Accordingly, the Colored Gemstone
Exchange was developed to encourage anc pro-
‘mote the purchase and seling of colored stones
fn the web with contidence. Each item avaliatle
on CGE nes been examined by AGL and nas
Teceived @ FastTiack” GemBriet” from the 12
‘This means the accurate identiication of the item.
| guaranteed ang thet all enhencementinforma~
tion meets or exceeds FTC requirements for prop
er disclosure
Benefits to
jewelry retailers
OGE provides retailers a place where they can
search and purchase colered stones that meet
‘heir customers’ needs with absolute confidence.
‘A purchase through CGE assures the retailer hat
each and every stone has been carefuly exam-
ined by AGL stati and tat the ASL guarantee of
acourate identification passes from the colored
stone seller to the jewelry retailer and orto the
fend constumer. CGE also greatly increases the
avaiabiity of colored stones that retailers can
cffer to customers sbove what they can keep as
in-house inventory,
Jewelers need only locate the stones shey have
interest in and contact the seller direct. The
‘website is easy to use and there are several fea-
‘ures that allow users to search and locate the
stones they have interest in, by sorting according
to gem mater coor, snap, weight, mensions,
a well as orice, or any combination thereo. Alter
the search is conducted, photos, cetais and a
copy ofthe actuel GemBrief” for ll veble gems
can be accessed and vewed on the screen. The
frie and seller ae also promnenty csplayec'so
‘he retailer can contact the seller crect.
‘he site 's provided tree-o'-charce 1 salles and
‘ vali Jewelry retalers. This i nota st for con-
ssumers and so jewelry retallers willbe verted by
We CGE administrator before they can have
agoess to the site and purchase any stones. There
age also no transaction fees. Sales wil be con-
uct between the jewelry retaler and seller of
the stone directly
“lhe first B2B Internet platform devoted strictly
to Documented Colored Gemstones...” -