Questionnaire for consumers:

Name of the
respondent………………………………………………………………………………………………
………………………..

Contact No. (Optional)………………………………..

Address……………………………………………………………………………

Gender: male/female. Staying: Single / with family. Marital status:

married/ unmarried

Age: 10-24 25-39 40-54 55- and above

Occupation: Student businessmen Serviceman

1. Do you consume milk & milk product? Yes No

2. What is your frequency of buying milk & milk products?

Daily once in 2-3 days once in 4-6 days once in a weak.

3. What would be your daily purchase of milk and milk products?

Less than 1lt/1kg 1 to 2 ltr/kg 2 to 4 lt/kg more than 4 ltr/kg

4. What is your usage pattern of different categories of milk and milk product (in
percentage volume)?

Usage pattern % volume

Bread spread( butter )

Flavored Milk drinks

Powder milk

Fresh

Cheese

For cooking

desert

Health drinks

5. You buy:

Branded milk products unbranded milk products

Both branded and unbranded milk products

6. If you buy unbranded milk products then what kind of purchase you make

Packed loose

7. Rank the following companies in order of your preference towards the milk
products they cater

No two brands should receive the same rank number

Brand rank order

a. Amul …………………

b. Nestle …………………
 c. Mother dairy …………………

d. Purabi dairy …………………

e. Hatsun …………………

f. Britannia …………………

8. If your preferred brand is not available, will you purchase other brand?

Yes No

If yes, then would you purchase Amul products?

Yes No

9. How many products of Amul you are aware of?

1 to 5 6 to 15 16 and above All 43

products

7. How do you consider the following as factors while purchasing milk

products. (rate from 1-5 where 1= very poorly considered , 2= poorly
considered, 3=indifferent, 4= strongly considered, 5= very strongly
considered)
 Sc 1 2 3 4 5
ale

Factors

brand

Taste

Price

Perish
ability

Offers

Availability
of
substitute
products

Size of the
shop

8. Do you buy Amul products?

Yes No