MARKETING RESEARCH

Binu -1
LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False
1. Question In MDS, when input data is ratio scaled, it is called as non-metric MDS.
Correct Answer False

True/False
2. Question Market Research is an inexact science.
Correct Answer True

Multiple Choice Single Answer

3. Question Where the Railways, Research, Designs & Standards Organisation is based?
Correct Answer Lucknow

Multiple Choice Multiple Answer

4. Question Online survey methods include :-
Correct Answer Email survey , HTML survey , Downloadable interactive surveys

Multiple Choice Multiple Answer

5. Question Semantic Differential Scale can be used for :-
Correct Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the
success of a new software

True/False
6. Question The client or organization should answer the queries of cost v/s benefits of research.
Correct Answer True

Select The Blank

7. Question Association technique is a type of ________.
Correct Answer Projective technique

Multiple Choice Multiple Answer

8. Question Which publications can be used for research on automobile industry?
Correct Answer Auto spark , Automobile Reporter , Auto Age

Multiple Choice Multiple Answer

9. Question Non hierarchical procedure of cluster analysis further has other subtypes like:-
Correct Answer Sequential threshold , Parallel threshold , Optimizing partitioning

Select The Blank

10. Question Spontaneous responses are obtained in ________ Questions.
Correct Answer Open ended

Multiple Choice Multiple Answer

11. Question A Questionnaire :-
Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for
seeking and recording data

True/False
12. Question "Consumer Panel" is a specialized market research technique.
Correct Answer False

Match The Following

Question Correct Answer

Ranking the attributes as per the preferences Rank Order Scale

Indication of two or more entities being different from each other Nominal Scale

Placing different entities in relative position Ordinal Scale

Rating the views regarding the product or a service Itemized rating scale

Multiple Choice Single Answer

13. Question Report presentation methodology deals with :-
Correct Answer Research design, technique employees and justification

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14. Question ________must cover all possible contingencies.
Correct Answer Branching Questions

Multiple Choice Single Answer

15. Question Rating Questions must be avoided in :-
Correct Answer Telephone interview

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16. Question This Question is based on the case study of "BOOK JACKET". The Publishers found that the
market ________.
Correct Answer Was biased towards higher socio-economic group

True/False
17. Question Likert Scale is relatively easy to construct and administer.
Correct Answer True

Multiple Choice Multiple Answer

18. Question Economic indicators in survey method of sales forecasting are :-
Correct Answer Leading , Co-incident , Lagging

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19. Question ________ research describes some aspects of market characteristics.
Correct Answer Descriptive

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20. Question The data must be obtained quickly enough at ________.
Correct Answer Reasonable costs

True/False
21. Question In regression analysis, dependent variables can be expressed as a linear function of impendent
variables.
Correct Answer True
Select The Blank
22. Question A factor's eigne value is the sum of________ of factor loading.
Correct Answer Square

Select The Blank

23. Question The responsibility of a client towards a research firm include ________.
Correct Answer Disclosure of relevant proprietary data

Match The Following

24. Question Correct Answer
Post launch research ----------------- Usage and attitude
Target respondents ----------------- Doctors
Sampling procedure ----------------- Area sampling
Pre launch research ----------------- Clinical trials and formulations

Multiple Choice Single Answer

25. Question Recall level of Niram Advertisement can be found out by doing :-
Correct Answer Advertisement Effectiveness Study

Multiple Choice Multiple Answer

26. Question For logical concrete and helpful interpretation which things are the most important?
Correct Answer Objective and fundamental principal should always be dealt first , Interpretation should be
honest and undistorted , Infrequent answers should not go unnoticed

Multiple Choice Multiple Answer

27. Question Which are the New Delhi based Research Institutions?
Correct Answer NRDC , CSIR , Cement Research Institute of India

Multiple Choice Multiple Answer

28. Question Limitations of Motivation Research include :-
Correct Answer Uses borrowed techniques , Subjectivity , Validation not possible

Select The Blank

29. Question ________ can be used for the diagrammatic rating scale.
Correct Answer Pictures

Multiple Choice Single Answer

30. Question Mean or average value is used to estimate when data have been collected using :-
Correct Answer Interval or ratio scale

Select The Blank

31. Question ________ loading is the corelation between a Factor and variable.
Correct Answer Factor

Multiple Choice Multiple Answer

32. Question Adhoc methods for determining Sample size are :-
Correct Answer Rules of thumb , Budget constraint , Comparable studies

Multiple Choice Multiple Answer

33. Question Which institutions should be contacted for research on Paint Chemicals?
 Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center ,
Building Research Institute

Multiple Choice Single Answer

34. Question In Market Research, Research Director must oversees :-
Correct Answer Execution of research at each stage

True/False
35. Question A Specific change in lifestyle is indicated through Demography
Correct Answer False

Multiple Choice Single Answer

36. Question What is the source of information to know the technical details of norms for using construction
chemicals?
Correct Answer Indian Concrete Journal

True/False
37. Question When target respondents are intercepted and shopping areas, it is called Mall Intercept.
Correct Answer True

True/False
38. Question Balance Sheet is an internal unpublished data.
Correct Answer False

Multiple Choice Single Answer

39. Question The producers in the sellers' market are also forced to take decisions based on the market
information because
Correct Answer The resources are scarce

Multiple Choice Multiple Answer

40. Question An ideal Questionnaire :-
Correct Answer Is short and concise , Has specific Questions , Has uncluttered layout

Multiple Choice Single Answer

41. Question In data analysis, cross tabulation shows the relationship between :-
Correct Answer Two or more variables

Select The Blank

42. Question In MDS the impact of pricing can be studied for the comparison of ________.
Correct Answer Spatial maps

Multiple Choice Single Answer

43. Question Market Research is done to
Correct Answer Explore the Opportunities

True/False
44. Question Reports printed by the professional bodies are external unpublished data.
Correct Answer False

Multiple Choice Single Answer

45. Question Which scale indicates the difference in two or more entities?
Correct Answer Nominal Scale
Multiple Choice Single Answer
46. Question What is coding?
Correct Answer Assigning a code number to each possible response to the Question