our age

16-
21-26 26-31
21
31- 36 1nd
36 above

2* Your occupation

3* Your income
25k-50k 50k-1lac

1lac-1.5lac 1.5lac-2lac
2 lac and
above

4* Which media gets your attention?

tele
radio visi
on
word of
mouth

5* how does an advertisement affect you?

recall

positive impression

interest

desire to purchase/explore

6* which form of ad creates a greater impact on

you?
just the printed words

words with sound

 words with a visual

a moving action oriented ad

picture depicting a scene/story

7* how long does the impact of an advertisement

last on you?
few hours one day

one week one month

more than a
month

8* does an advertisement urge you to try a new

brand?
ye
no
s

9* how often do you buy the same

article/garment design as you see in the ad?
always most of the time
sometim
never
es

10* do you remember the hoardings if these are?

near the residence

places visited frequently

on the way to work

bus stand

11* you prefer watching which channel?

Geo AJJ
 Dawn ARY Digital
Or
Expess ………
24/7 …

13* how much time you spend on watching tv per

day?
0 hour 1-2 hour
3-5
more than 5 hours
hour

14* which aspect of television ad is important to

you?
model backgr
theme
s ound
punch
caption photography
line

15* does the picture of a famous personality in the

tv ad make you think that?
the product is of high quality

it must be expensive

the company must be big

the brand is facing intense competition

it does not affect you

16* how often do you listen to the radio?

everyday

only while travelling/driving

occasionally
 rarely

17* do you find radio ads attractive?

ye
no
s

18* does FM radio advertisement create an urge in

you to try the brand?
strong influencer

keep the name at the back of mind

does not matter

19* do you refer to your friends and family before

trying a new brand?
ye
no
s

20* do you share and do your friends/family share

shopping experiences?
alway someti
occasionally
s mes
never

21* what is shared?

product

price

location

competence/courtesy of the shop personnel

buying experience
24* what is the reason for preferring a particular
brand?
product range

design of products

width and depth of the products

quality

price range