Name: ManojKumar Panda Enrolment No: 10BSP1077

Mobile No: 9739569976 E-mail Id: manoj.p270@gmail.com

SUMMER INTERNSHIP PROGRAM

Initial Information Report (IIR)

I. Project Details:

Title of the project: Effect of Visual Merchandising and Promotion activites on

Customer Buying Perception/Satisfaction

Area of the project: Marketing management (Research)

Objective of the project: To study the effectiveness of the various promotion activities
and visual merchandising on the customer

Description of the project in brief:

• Checking the implementation of the promotion activities and VM in various
Reliance Fresh Stores around Bangalore.
• Help in maintaining the Promotion Activities and VM in the stores.
• Help in understanding Consumer Perception towards various promotion activities
and visual merchandising that is implemented in the stores.
• Help in studying the effectiveness of the Promotion Activities and Visual
merchandising that is implemented in the stores.

II. Organization Details:

Name of the organization: Reliance Retail Ltd

Address of the organization: No-62/2,Richmond Road

Telephone numbers:

Main activity of the organization: Retail Business

 Name & Designation of the

Head of the organization:

Work Timings: 10.30 AM to 5.30 PM

Amount of Stipend Expected: NIL

III. Company Guide:

Name: Ms.Chantelle Joseph Designation: Senior Manager Marketing

Telephone No: 08041498231: E-mail: chantelle.joseph@ril.com

Mobile no:- 9008024953

IV. Project Implementation and schedule:

Schedule: 7th Feb to 13th May 2010

Methodology: Descriptive Research Design, Factor Analysis, Non-probability

sampling , Survey Research

Any other details:

V. I will submit the following reports as per the schedule given below:

Evaluation component: Date Planned:

Project proposal: 11th March

Interim Report: 11th April

Final Report: 9th May

Faculty Guide Name: Prof.Sadhana

Date: ___________________

Signature of the Student