Professional Documents
Culture Documents
for
Tulsi Bead
Manufacturing Unit
‘AASTHA’
Presented
by:
Kamal
(Intern
in
Drishtee)
09/08/10
……………Har daane me pavitrata
Click to edit Master subtitle style
09/08/10
Mission
09/08/10
Location
Jait
is
the
place
where
this
business
already
exists
and
production
unit
will
be
set
up
there.
Also
surveyed
villages
named
Chatekera,
Raal
and
Kota
are
near
to
it.
OR
As
per
the
suitability
of
entrepreneur
where
he
can
have
his
own
infrastructure
09/08/10
Industry
and
Market
Trends
No
industrial
study
and
data
available
5%
of
wooden
beads
sold
is
of
Tulsi
(as
per
the
information
provided
by
wholesalers)
which
makes
it
a
niche
market
Wooden
beads
are
also
in
demand
for
embroidery
09/08/10
Competition
Less
competition
in
Tulsi
bead
segment
Few
players
involved
Domestic players are competitors of each other
Other wooden beads
Competitors
are
from
Bhivani
(Haryana)
and
from
Kolkata
(West
Bengal).
Chinese
wooden
beads(
50%
of
wooden
beads
in
market
are
imported
from
China)
09/08/10
Target
Market
For
Tulsi
beads
and
other
wooden
beads
People
of
Mathura,
Govardhan
and
Baldev
region
of
all
age
group
People
visiting
temples
and
other
religious
places
of
both
Mathura
and
rest
of
India
Saints
and
other
people
involved
in
meditation
Youth for fashion and style statement
Used in embroidery (Tulsi bead not included)
09/08/10
For chanting
Marketing
Mix
Product
Tulsi
Mala
{CC7208E5-907E-4A97-B4E2-67171F39D92A}
{073CE2E9-7A5F-4C1D-9927-04B5D92CCB8D}
Wearing in neck
09/08/10
Price
Price
ranges
from
Rs.10
to
Rs.50
and
above
as
per
the
size and quality of wooden bead
Promotion
Personal
interactions
with
wholesalers
Negotiations on the basis of timely delivery and quality of
product
09/08/10
Human
Resource
1
Manager(entrepreneur
himself)
1
Supervisor
cum
accountant
1
purchase
&
sales
person
20
Trained
Workers(men
and
women)
09/08/10
Organization
Chart
{80CA3596-3294-4180-8420-AB541D9B8A2D}
Manager (Entrepreneur)
{F1D3AEDE-943F-4F78-AF2F-B5610FE6CA0F} {2C1638F0-FF2F-4289-AC58-9D2956438665}
Trainer
{8D478941-2808-4548-8937-768388106FFE}
Workers
09/08/10
Salaries
Monthly
fixed
salaries
Monthly
salaries
will
be
fixed
for:
Manager (Entrepreneur himself)
1 Supervisor
I purchase & sales manager
09/08/10
Monthly
variable
salaries
Salaries
for
workers
will
be
on
the
basis
of
number
of
malas
produced
**Employees
and
their
salaries
can
be
increased
or
decreased
as
per
affordability
09/08/10
Training
Trainer ( 1 Week)
Trainer
will
be
hired
from:
Jait(For
Manual
Machine)
Kama
(Rajasthan)
(For
Electronic
Machine
09/08/10
Production
Plan
Building and Facilities
Wooden Bead Machine
Raw Material
09/08/10
(
Machines)
{266DFE2A-1A3D-4E1E-A882-612FC426C365}
{3C114027-A705-4D0F-AD92-7CF9D77C5A31} {548A64B6-A91D-482B-AE63-83F0B04D1B22}
09/08/10
Material
and
Supplies
Raw Material- Stem and branches of Tulsi
Supplies-
a)
Village
Jait
b)
Own
cultivation
of
Tulsi
Plant
09/08/10
SWOT ANALYSIS
Strengths
High
Demand
Location
Raw Material
Market- Large Domestic Market
Other
Market
Negligible
Infrastructure
Drishtee as a Facilitator
09/08/10
Weaknesses
Startup
Status
Less Productive Machinery
Opportunities
Potential
to
achieve
sales
through
national
market
Potential to produce beads of different wood
09/08/10
Threats
Local
Competition
(Existing
&
Potential)
Failing in Up gradation of wooden bead machine
09/08/10
Financial
Highlights
09/08/10
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