m




  
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Y Drinking-water needs
depending on the climate,
physical activity & the
body culture.
Y The growing number of
cases of water born
diseases, increasing water
pollution,increasing
scarcity of pure & safe
water etc. have made the
bottled water business just
like other consumer items.


 

Y Êore than 200 bottled water brands in India and

among them nearly 80% are local brands.
Y Indian market is estimated at about Rs 1000 crore
and is growing at whopping rate of 40%.
Y By 2010,it will reach Rs 4000-5000 Crore with 33%
market for natural mineral water.
Y India ranks in the top 10 largest bottled water
consumer in the world.
÷

Y Between 1999 and 2004, the Indian bottled water
market grew at a compound annual growth rate (
CAGR) of 25%-the highest in the world.
Y The total annual bottled water consumption in
india had tripled to 5 billon litres in 2004 from 1.5
billon litres in 1999.
Y Almost all the major international & national
brands water bottles are available in indian
market.
 

Y Êineral bottled water in India under the name
ǮBisleriǯ was first introduce in Êumbai by Bisleri
Ltd., a company of Italian origin in 1965.
Y Êineral bottled water were in glass bottles in two
varieties- bubbly and still in 1965.
Y This company was started by ǮSIGNOR FELICEǯ
who first brought the idea of selling bottled water
in India.
÷

Y In 1969, Parle started bottling Êineral water in
glass bottles under the brand name ǮBisleriǯ.
Y Later Parle switched over to PVC non-returnable
bottles and finally advanced to PET containers.
Y.
Since 1995 Êr. Ramesh J. Chauhan has started
expanding Bisleri operations substanitially and
the turn over has multiplied more than 20 times
over a period of 10 years and average growth rate
has been 40% over this period.
r  
Y The top players in bottled
water industry in India are
the major international
gaints like ÷


  and
noticeable presence of
national player like  
 


  
 

  so on.
÷

Y Top multinational players such as Coca-cola and
Pepsi Co have been trying for the past decade to
capture the Indian bottled water market.

aWith increasing competition, this sector will

register a robust growth in 2010, predict industry
analysts.
There are about 1200 bottling water plants in
India, 600 are in Tamil Nadu.
£ Bisleri command a 60%
market share of the organized
market.
Y Presently it have 8 plants and
11 franchisees all over India
Y Kinley and Aquafina are fast
cathing up, with Kinley
holding 20-25 % of the market
and Aquafina approximately
10%.
Y The rest, including the
smaller players, have 20-25 %
of the market share.
Ú
Ú
 
Ú
 Ú
r 
Y F   1965

Y    India

Y     Êr. Ramesh J. Chauhan (Chairman

Bisleri International Pvt.Ltd.)

Y  
  Drinking Water

r
 
£ Bisleri is a brand of
mineral water.
£ It is available in 8 pack
sizes:250ml cups, 250ml
bottles, 500ml, 1L, 1.5L,
2L, 5L, and 20L.
£ It's headquarters are in
Êumbai, India.

· The composition of Bisleri Water in milligrams per
liter (mg/l):
A 160-TDS
A 7.2-ph factor
A 13.6-Calcium
A 22-Chlorides
A 58-Bicarbonate
A 7.8-Êagnesium
A 2-Nitrate
A 19.3-Sulphates
A 66.1-Hardness
M 

Y Bisleri Êountain Water
Y Bisleri Êineral Water
m  


Y Type : Water Beverage

Y Êanufacturer : PepsiCo,
Inc.
Y Country of origin : United
States
Y Introduced : 1994
Y Aquafina is a brand of bottled
water and skincare. products
manufactured by PepsiCo, Inc
÷ 

Ú


· The composition of Aquafina Water in milligrams per liter

(mg/l):
A 162-TDS
A 7.2-ph factor
A 13.68-Calcium
A 23-Chlorides
A 57.5-Bicarbonate
A 7.75-Êagnesium
A 2-Nitrate
A 18.93-Sulphates
A 65.19-Hardness

  ÷Ú

Y Aquafina Sparkling- carbonated flavored water,

available in Berry Blast (Raspberry), and Citrus Twist
Y Aquafina FlavorSplash- flavored water (without
carbonation), and artificially sweetened with
Sucralose, available in Grape, Citrus Blend, Wild Berry,
Strawberry Kiwi, Raspberry and Lemon.
Y Aquafina Alive- a low calorie, vitamin-enhanced water
beverage, available in Berry Pomegranate, Peach
Êango, Lemon and Orange Lime.
Œ



Y PRODUCT OF : COCA COLA LTD

Y The Coca-Cola Company is the worlds largest beverage
company; largest manufacturer, distributor and
marketer of non-alcoholic beverage concentrates and
syrups.
Y Kinley is a brand of still or carbonated water owned by
Coca Cola India Private Limited (Coca Cola), a
subsidiary of the Coca Cola Company


· The composition of Kinley Water in milligrams per liter

(mg/l):
A 161-TDS
A 7.2-ph factor
A 13.72-Calcium
A 23-Chlorides
A 60-Bicarbonate
A 8.3-Êagnesium
A 2-Nitrate
A 18.37-Sulphates
A 67.1-Hardness
 ë
Y Coca Cola offers two
types of drinks:-
Y one is high quality
bottled water .
Y the other is carbonated
water with a wide array
of variants such as tonic,
bitter lemon, club soda
and fruit flavored.
Ê 



r
 


Y The Bottled water market in India is estimated at
about Rs 1,000 Crore and is growing at whopping rate
of 40 per cent.By 2010, it will reach Rs 4,000 -5,000
Crore with 33 per cent market for natural mineral
water
Y According to a national-level study, there are more
than 200 bottled water brands in India and among
them nearly 80 per cent are local brand
÷

Y India ranks in the top 10 largest bottled water
consumers in the world, its per capita per annum
consumption of bottled water is estimated to be five
litres which is comparatively lower than the global
average of 24 litres
Y Today it is one of India's fastest growing bottled water
industrial sectors.
Y The western region accounts for 40 per cent of the
market and the eastern region just 10.


  
Y  
A The industry enjoy a huge customer base
A The industry has a good brand image
A Quality of product is of highest quality
A For example ;Bisleri has a very good distribution
structure in india
A It enjoys monopoly in metropolitian and tier1 and tier2
cities.


Y Êineral water distinctly lacks insales promotion .
Y It is expensive to common people.
Y It is not easily outside metropolitian and other big
cities .
 

Y It can explore international markets specially
developing market

Y To minimize cost it can introduce pouches to reach

common people

Y It should spend more on sales promotion to reinforce

its brand image in the market

Y Other indian and international bottled water players,
cola drinks ,juices and beverages
Y Small-scale producers and vendors who sell non-
branded products and serve small markets
Y Rigid government trade policies are big threat which
are hampering growth of this industry
Y Bisleri counterfeits are eating up its revenue and
damaging its goodwill in the market
M

  
 

Y There is stable government at the centre with liberal
policies.
Y There are various political parties protesting against
the pricing of mineral water.
Y The government has imposed price ceiling on bottled
water.
!!
Y There is an increase in per capita income.
Y Êost of the people are from middle and upper middle
class.
Y Expansion of multinationals, IT and BPO companies
in Tier 1 and 2 cities.
Y There is no licensing policy adopted in this sector.
Y There is availability of cheap labor.
!
Y Bottled water was earlier considered as a status
symbol.
Y Bottled water is now the only source of pure drinking
water in areas where there is scarcity of water.
Y The bottled water is considered to be safe as compared
to ordinary tap water.
Y There in increase in health consciousness of people.

!"#!
Y The bundling of technologies like distillation, reverse
osmosis, activated carbon filter, etc helps in better
quality of water.
Y There has been a shift in packaging from bottles made
of glass to bottles made of PET.
Y This helps in recycling and reducing environmental
pollution.
#
Y Governed by PFA and BIS standard.
Y BIS has provided standards for mineral and drinking
water. The BIS approval was made mandatory from
1999.
Y Êineral water should be packed in clean, colorless,
transparent, odorless, tamper proof bottles made up of
polyethylene.
Y PFA and BIS lays standard for metals like lead,
mercury, arsenic, aluminium and barium.
$
Y The use of Plastic for bottled water increases
environmental pollution.
Y The increase in consumption of bottled water causes
depletion of valuable fossil fuels.
 Ú  Ú
å
Y ANALYSIS SHOWS THAT BOTTLED WATER INDUSTRY
IN INDIA WILL GROW AT THE RATE OF 20-25% PER
YEAR .
Y CONSUÊPTION OF BOTTLED WATER ALSO WILL
INCREASE FROÊ 1.0ÊILLION CASES TO 9.0 ÊILLION
CASSES AT THE END OF 2011.
Y BOTTLED WATER INDUSTRY CO. STARTED TARGETING
TO OPEN THEIR OUTLET IN DIFFERENT RURAL AREAS
AND ALSO IN DIFFERENT CITIES.
Y GOVT. ALSO STARTED TAKING INITIATIONS FOR THE
RECTIFICATIONS IN THE TAX SYSTEÊS SO THAT
POOR LINE PEOPLE AISO GET BETER WATER FOR
DRINK AT A LOW COST.
÷ ÷

Y India has more than more than120 crores of
population.This means that opportunities for
investment in bottled water industry sector are
immense.Though Indian bottled water industry
growing at 20-25% this not enough. So the govt. Has to
take so major dicisions for the growth of the industry.
Y Encourage for drinking pure,mineral water in a form of
bottled water so that there will no water deases in
India