Professional Documents
Culture Documents
Product Elimination
Diversification Strategy
Nov 26, 2007 : Amul Launches “Fresh Paneer” (Free From Any
Harmful Chemicals)
Flank Attack—Expanding its Cheese Segment.
New Competition
Change in consumer preference
“SAGAR Vs Amulya”.
USP:
Sagar is affordable whitener for health conscious one.
Cheese Spreads
Specific Vs General
High Growth
Expansion of network
Commitment to quality.
Value for money
Fostering Of Loyalty
PRODUCT SCOPE STRATEGY
“Perspective
of the
product
mix
of a company”
CURRENT MARKET SHARE
THANK YOU..!!