A Study on the Future of Affiliate

Marketing in India

A Project Report submitted by

M.P.Shanmuga Priya
Reg. No. 0920400048

MARKETING MANAGEMENT

KCT BUSINESS SCHOOL

KUMARAGURU COLLEGE OF
TECHNOLOGY, Coimbatore
 Contents

S.No Topic Page No.

1 Introduction 1

2 Review of Literature 2

3 Objective & Scope of the Study 5

4 Research Methodology 6

5 Data Analysis & Interpretation 7

6 Findings & Suggestions 11

7 Conclusion 12

8 Annexure 13

9 Bibliography 15
 List of Tables

S.No Title Page No.

5.1 Gender 7

5.2 Purchasing of Items 7

5.3 Liking for Browsing 7

5.4 Frequency for Browsing 8

5.5 Hours spent 8

5.6 Liking of online advertisements/pop-ups 9

5.7 Clicking of the advertisement/pop-ups 9

5.8 Disliking for advertisement/pop-ups 9

5.9 Information regarding product/service 10