February2011

Master of BusinessAdministration-MBA Semester 4

MB0052–Strategic Managementand BusinessPolicy - 4 Credits

Assignment Set- 1(60Marks)

Note: Eachquestioncarries10Marks.Answerallthequestions.

Q.1 What similaritiesand differences doyou findin BCGbusinessportfolio matrix,

Ansoff growth matrixandGEgrowthpyramid.(10marks)
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Q.2 Discusstheinvestmentstrategiesapplicable for businessesandmethodsto

rectifyfaultyinvestment strategies. (10marks)

Q.3.a.Distinguishpolicy,procedure andprogrammeswith examples.(5marks)

b.Give a shortnote on synergy.(5marks)

Q.4. SelectanyestablishedIndiancompanyand analysethedifferent types of

strategiestakenupbythecompanyover thelast fewyears. (10 marks)

Q.5 Whydoyouthink it is necessaryfor organisations to have vision andmission

statementsand alsocore competencies?Supportyour answerwithrelevant
examples.(10marks)

Q.6. WhatisSBU? Explainits features,functionsand roles.Mentionsomeofthe

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 February2011

Master of BusinessAdministration-MBA Semester 4

MB0052–Strategic Managementand BusinessPolicy- 4 Credits

Assignment Set- 2(60 Marks)

Note: Eachquestioncarries10Marks.Answerallthequestions.

Q.1 Explainwith respect to policies±stepsinframingbusinesspolicyand stages

of policycycle. Will thesehelpindecisionmaking?(10marks)

Q.2 Assess thechallengesinvolvedin Strategic Management in thenear future.(10

marks)

Q.3 Fouryears back,Pure Ltd.was anewlystartedcompany. Itdeals in designer

fabrics. Itstopmanagementcomprises mainlyofyoungtalented persons. They
wouldtoknowtomakethecompanyfollowethicalcodes andpractice CSRas
thecompanymovesahead. Theyare alsointerestedin meetingitsbusiness
obligations.Couldyousuggestto themanagementonhowto goabout it?(10
marks)

Q.4. What isBCP? Discuss itsimportanceand influence on strategicmanagement.

Howcontingencyplanningis relatedto BCP? (10marks)

Q.5 Mentionany5 successfulstrategicalliances anddiscuss thekeyaspects

concerned with it.What kinds of problemswere facedbycompanies thatwere
involvedin thesestrategic alliances?(10marks)

Q.6 Give a note onstrategicevaluationandstrategic control.(10 marks)