A Survey On Consumer Perception of Hero Honda Splendor Plus

A survey on Consumer Perception of Hero Honda Splendor +
PROJECT
ON
CONSUMER PERCEPTION OF HERO HONDA SPLENDOR PLUS
Submitted to: Prof. Prashant Mustagi Submitted by:

Amir Faisal M.B.A. 3rd semester
College: KRUPANIDHI
BUSINESS SCHOOL
DRAVIDIAN UNIVERSITY KUPPAM
Amir Faisal Krupanidhi B. School Bangalore Page 1

03
INTROUDCTION TO AUTOMOBILE INDUSTRY
TWO WHEELER AUTOMOBILES 08
COMPANY PROFILE 10
HERO HONDA'S MISSION 13
KEY POLICIES FOLLWED BY HERO HONDA 13
HERO HONDA FOLLOWS 3E’s IN FORM OF ETHICS 17
COMPETITERS 23
AWARDS 25
PRODUCT PROFILE 28
RESEARCH METHDLOGY 32
CONCLUTION 39
SUGGESTIONS AND RECOMMENDATIONS 40
SWOT ANALYSIS 43
QUESTIONNAIRE 44
BIBLIOGRAPHY 46

CHAPTER 1
INTROUDCTION TO AUTOMOBILE INDUSTRY

History of two wheelers:
The Britannica Encyclopedia describes a motorcycle as a bicycle or tricycle
propelled by an internal-combustion engine (or, less often, by an electric engine).
The motors on mini-bikes, scooters, and mopeds, or motorized velocipedes, are
usually air-cooled and range from 25 to 250 cubic cm (1.5 to 15 cubic inches) in
displacement; the multiple-cylinder motorcycles have displacements of more than
1,300 cubic cm. The automobile was the reply to the 19th-century dream of self-
propelling the horse drawn carriage. Similarly, the invention of the motorcycle
created the self-propelled bicycle. The first commercial design was a three-wheeler
built by Edward Butler in Great Britain in 1884. This employed a horizontal
single-cylinder gasoline engine mounted between two steer able front wheels and
connected by a drive chain to the rear wheel.
The 1900s saw the conversion of many bicycles, or pedal cycles by adding
small, centrally mounted spark ignition engines. There was then felt the need for
reliable constructions. This led to road trial tests and competition between
manufacturers.
Tourist Trophy (TT) races were held on the Isle of Man in 1907 as reliability or
endurance races. Such were the proving ground for many new ideas from early
two-stroke-cycle designs to supercharged, multivalent engines mounted on
aerodynamic, carbon-fiber reinforced bodywork.

Invention of Two Wheelers

The invention of the first two-wheeler is a much-debated issue. "Who invented the
first motorcycle?" may seem like a simple question, but the answer is quite
complicated.
Two-wheelers owe their descent to the "safety" bicycle, i.e., bicycles with front
and rear wheels of the same size, with a pedal crank mechanism to drive the rear
wheel. Those bicycles, in turn descended from high-wheel bicycles. The high-
wheelers descended from an early type of pushbike, without pedals, propelled by
the rider's feet pushing against the ground. These appeared around 1800, used iron-
banded wagon wheels, and were called "bone-crushers," both for their jarring ride,
and their tendency to toss their riders.
Gottlieb Daimler (who later teamed up with Karl Benz to form the Daimler-
Benz Corporation) is credited with building the first motorcycle in 1885, one wheel
in the front and one in the back, although it had a smaller spring-loaded outrigger
wheel on each side. It was constructed mostly of wood, the wheels were of the
iron-banded wooden-spoke wagon-type, and it definitely had a "bone-crusher"
chassis!
This two-wheeler was powered by a single-cylinder Otto-cycle engine, and may
have had a spray-type carburetor. (Wilhelm May Bach, Daimler's assistant, was
working on the invention of the spray carburetor at the time). If two wheels with
steam propulsion can be called a motorcycle, then the first one may have been
American. One such machine was demonstrated at fairs and circuses in the eastern
US in 1867.
This was built by one Sylvester Howard Roper of Roxbury, Massachusetts. There
is an existing example of a Roper machine, dated 1869.

A charcoal-fired two-cylinder engine, whose connecting rods directly drive a

crank on the rear wheel, powers it.
This machine predates the invention of the safety bicycle by many years, so its
chassis is also based on the "bone-crusher" bike.
Origin of Motor-Scooters
Edward Butler, an Englishman, built the first motor tricycle in 1884. The first
gasoline-engine motorcycle to appear publicly was built by Gottlieb Daimler, of
Bad Constant, Germany, in 1885. The first practical engines and motorcycles were
designed by the French and Belgians, followed by British, German, Italian, and
American makers. The popularity of the vehicle grew, especially after 1910.
During World War I the motorcycle was used by all branches of the armed forces
in Europe, principally for dispatching. After the war it enjoyed a sport vogue until
the Great Depression began in 1929. After World War II a revival of interest in
motorcycles lasted into the late 20th century, with the vehicle being used for high-
speed touring and sport competitions.
The practice of attaching auxiliary engines to bicycles in Western Europe and
parts of the United States led to the development during the 1950s of a new type of
light motorcycle, the moped. Originating in Germany as a 50-cubic-centimetre
machine with simple controls and low initial cost, it was largely free of licensing
and insurance regulations except in Great Britain.
The more sophisticated motor scooter originated in Italy soon after World War II,
led by manufacture of a 125-cubic-centimetre model. Despite strong competition
from West Germany, France, Austria, and Britain, the Italian scooters maintained
the lead in the diminishing market. The scooter has small wheels from 20 to 36 cm

(8 to 14 inches) in diameter, and the rider sits inside the frame. Power units are
placed low and close to the rear wheel, which is driven by bevel gearing or chain.
INTRODUCTION:
An automobile is transport equipment, which is made up of a frame supporting the
body certain power developing and transmitting units and there are further
supported by wheelers and tires through the springs and axis. The power is
supported through the engine. The automobile moves through the friction of the
contact between the road and the wheel. The protection and comfort is given by the
body of the vehicle. Initially man tamed and trained certain animals for carrying
heavier loads to greater distance at speeds higher than the man could carry. These
means of transport provided by nature to man has a limited regard in terms of load
to carry, distance covered with the load and also the speed of traveling with are
with out luggage’s.
DEVELOPMENT:
Capitan Nicholas Cuglot, A French man is considered to be the father of “the
automobile’’. He was the first to built the self-propelled road vehicle with a three
wheeled coach fitted with a steam engine in 1769-70. in 1802, Richard Trevitluch
built the first practical steam engine, which co7uld move at a speed 21/2 miles per
hour only for a period of 15 minutes. In 1863, a French invited Lenoir, invented
and automobile propelled by gas engine. And during the next few years there was a
large amount of experimental work carried out both on engine and carriages. It was
during the year 1876, Otto and Langen in Germany invited and designed and
internal combustion engine. The actual development of the modern automobile

dates back to 1885. Gottlieb Daimler in Germany patented and internal combustion
engine. Daimlers engine is considered as the first high speed, light construction
engine and this development is considered as the greatest achievement in the
history of automobiles. It was not before 1900 that the improved design of
automobiles fully awakened the public to the greater utilities if this new form of
transportation. The production and sales of vehicles became a real business during
1900-1906, where in various great names in automobile industries started
appearing Packard, olds mobile, ford, overland, white etc.
The year that followed 1906-1920 are considered the 3rd era mass production
and inter changeability methods permitting lower price production. With the year
1920 bean the period of gradual change and refinement in the automobile design.
The spark ignition gasoline engine was power plant of motor vehicle. The steam
and electric engines were already discarded. The engines were located in the front
of chassis. Water-cooled engines had established their university. The main idea in
the designers mind has established to create a vehicle running under all conditions
of weather and time, increasingly comfortable and easy to operate. The main
changes had been the increased tire life, replacement or rigid front axle with
independent front-wheel hydraulic brakes, increased engine compression ratios and
use of stronger and cheaper new materials.
In India, before partition some assembly plants were only established at Bombay,
Calcutta and madras by leading foreign manufactures. In order to create &
manufacture indigenous products, two Indian factories, the premier automobiles
ltd. And Hindustan motors ltd was setup was the progressive manufacturer instead
of assembly from imported components. On recommendation of the traffic
commissions, government of India discouraged the activities of assemblers to
ensure economic output of the automobiles in 1953 and provided a further

protection to the industry in 1956 with priority for manufacturer of commercial

vehicles, expansion of capacity of existing units and increased production of diesel
vehicles.
TWO WHEELER AUTOMOBILES

Introduction:
Since the time of captain Nicholas cugnot, considered father of “the automobile”
(1769-70), these had been a demand and search for a minimum cost motoring and a
low cost travel vehicle. Its evaluation was further necessitated by requirement of a
personal transport of lightweight for moving smaller distances or short journey
travel with just the driver. The resulted in the development of two scooters,
motorcycles and other similar vehicles. In the field of personal transport, the
development of two wheelers is a major revaluation. It is highly maneuverable in
addition to begin safe and easy to drive. It combine the extremely low operating
costs of the single cylinder two-stroke engine with the comfort and cleanliness
usually associated with a motorcar. They are the man of economic transport for
different purposes.
History of two wheelers:

The bombing of the Piaggio aircraft works at Pontedeara, Italy during the second
world war resulted in its worsen conditions. The main problem of the staff was
movement from one end of the vast factory to other end as well as to different
section of the factory.
Piaggio decided to build a tiny run about powered by a 98 cc Two-Strock Engine
placed along side the rear wheel. This tiny run about having a modest amount of

body work with an open frame and a platform for the rider to put his feet as well as
small wheels and a front shield was the proto type of modern Vespa scooters., due
to market this product with certain modifications. The capacity was raised from 98
cc to 125cc and styling was improved. First production version of the Vespa
appeared in 1946.
Vespa and Lambretta designed by brilliant engineers applying original ideas to
a set of required conditions were the original trend setters. Since their first
appearance in most war Italy as a popular from of personal and low cost transport,
they have been developed to a high degree of reliability and in a variety of forms
and design.
The post war period witnessed the development of various types of two wheelers
and appearance of different manufacturers in different countries from Italy to
continental Europe, Britain, America, Asia and Russia. Although each country has
its own specific operational requirements like cost, regulations, road and weather
conditions, yet the scooters of Italian origin were the pace setters, and met majority
of the demand. But they had certain advantages as well as disadvantages outside
Italy. The original scooters being quite bare without any provision to protect the
rider against the weather had poor lighting and complete absence of parking lights.
Although they were acceptable in country like Italy yet in France and continent,
they were a rarity.
Reliability of a particular design of two wheelers is assessed by experience.
Certain weaknesses or limitations are liable to be present in new or relatively
unknown designs. In case a particular design is backed by a good spares and
servicing system, the limitations are not serious.

BRIEF HISTORY OF HERO-HONDA MOTORS

Hero Honda motors limited is a joint venture between hero groups, the world’s
largest bicycle manufacturers and the Honda motor company of Japan id today the
leading manufacturing of India’s largest selling motorcycle. On 12th December
1983 the shareholders agreement was signed and in 1984 January 19th the
company was incorporated at Dharuhera. Hero Honda limit5ed gave India nothing
less than a revolution on two wheels. Made even more famous by the “FILL IT,
SHUT IT, and FORGET IT” campaigns, driven by the trust of over 40 lakh
customers. The Honda product range today commands as much as 47% making it a
veritable giant in the industry add to that technological excellence an experience
dealers network and reliable of the sale companies.
In fact, every second bike sold in India today is hero Honda customer
satisfaction. A high quality product, the strength of Honda technology and hero
groups dynamism have helped hero Honda motors limited scale new frontiers and
exceed limits. In the words of Mr. BRIJ MOHAN LALL MUNJAL, chairman
cum managing director of Hero Honda Motors Limited. “we continue to make
every effort required for the development of the motor cycle industry through new
product development, technological innovation, investment in equipment and
facilities and through sufficient management”.
COMPANY PROFILE
The Hero Honda story began with a simple vision – the vision of a mobile and an
empowered India, powered by Hero Honda. This vision was driven by Hero
Honda’s commitment to customer, quality and excellence, and while doing so,
maintains the highest standards of ethics and societal responsibilities. Twenty five
years and 25 million two wheelers later, Hero Honda is closer to fulfilling this

dream. This vision is the driving force behind everything that we do at Hero
Honda. We understood that the fastest way to turn that dream into a reality is by
remaining focused on that vision.
There were many unknowns but we kept faith, and today, Hero Honda has been
the largest two wheeler company in the world for eight consecutive years. Our
growth has kept compounding. The company crossed the ten million unit milestone
over a 19-year span. In the new millennium, Hero Honda has scaled this to 15
million units in just five years! In fact, during the year in review, Hero Honda sold
more two wheelers than the second, third and fourth placed Two-wheeler
Company put together. With Hero Honda, the domestic two wheeler market was
able to show positive growth during the year in review. Without Hero Honda, the
domestic market would have actually shrunk.
Over the course of two and a half decades, and three successive joint venture
agreements later, both partners have fine-tuned and perfected their roles as joint
venture partners. What the two partners did was something quite basic. They
simply stuck to their respective strengths. As one of the world's technology leaders
in the automotive sector, Honda has been able to consistently provide technical
know-how, design specifications and R&D innovations. This has led to the
development of world class, value - for- money motorcycles and scooters for the
Indian market. On its part, the Hero Group has taken on the singular and onerous
responsibility of creating world-class manufacturing facilities with robust
processes, building the supply chain, setting up an extensive distribution networks
and providing insights into the mind of the Indian customer. Since both partners
continue to focus on their respective strengths, they have been able to complement
each other. In the process, Hero Honda is recognized today as one of the most

successful joint ventures in the world. It is therefore no surprise that there are more
Hero Honda bikes on this country's roads than the total population of some
European countries put together!
The company's meteoric growth in the two-wheeler market in India stems from
an intrinsic ability to reach out and come closer to its customers, with every
passing year. Hero Honda's bikes are sold and serviced through a network of over
3500 customer touch points, comprising a mix of dealers, service centers and
stockiest located across rural and urban India. Hero Honda has built two world-
class manufacturing facilities at Dharuhera and Gurgaon in Haryana, and its third
and most sophisticated plant at Haridwar has just completed a full year of
operations. It is difficult to imagine that all this has happened in the span of just
two and a half decades!
The best is yet to come. During the year in review, Hero Honda powered its way in
a market that, for all practical purposes, was feeling the full effects of the
economic slowdown in India. With an economic recovery now clearly on the
cards, Hero Honda is all set to ride into another summit. As Brijmohan Lall
Munjal, the Chairman, Hero Honda Motors succinctly puts it, "We pioneered
India's two wheeler industry, we've steered it through difficult times; now it is our
responsibility to set the pace again”.
Few key points about Hero Honda:
 Incorporated in January 1984
 World’s largest motorcycle manufacturer
 Two manufacturing plant in Haryana

 Record sales of 2.6 million bike in 2004
 Actively involved in road safety.
HERO HONDA'S MISSION
Hero Honda’s mission is to strive for synergy between technology, systems and
human resources, to produce products and services that meet the quality,
performance and price aspirations of its customers. At the same time maintain the
highest standards of ethics and social responsibilities.
This mission is what drives Hero Honda to new heights in excellence and helps the
organization forge a unique and mutually beneficial relationship with all its stake
holders.
KEY POLICIES FOLLWED BY HERO HONDA
AN ENVIRONMENTALLY AND SOCIALLY, AWARE COMPANY
At Hero Honda, our goal is not only to sell you a bike, but also to help you every
step of the way in making your world a better place to live in. Besides its will to
provide a high-quality service to all of its customers, Hero Honda takes a stand as a
socially responsible enterprise respectful of its environment and respectful of the
important issues.

Hero Honda has been strongly committed not only to environmental conservation
programmers but also expresses the increasingly inseparable balance between the
economic concerns and the environmental and social issues faced by a business. A
business must not grow at the expense of mankind and man's future but rather must
serve mankind.
"We must do something for the community from whose land we generate our
wealth."
A famous quote from our Worthy Chairman Mr.Brijmohan Lall Munjal.
Environment Policy
We at Hero Honda are committed to demonstrate excellence in our environmental

performance on a continual basis, as an intrinsic element of our corporate
philosophy.
To achieve this we commit ourselves to:
 Integrate environmental attributes and cleaner production in all our business

processes and practices with specific consideration to substitution of
hazardous chemicals, where viable and strengthen the greening of supply
chain.
 Continue product innovations to improve environmental compatibility.
 Comply with all applicable environmental legislation and also controlling
our environmental discharges through the principles of "alara" (as low as
reasonably achievable).
 Institutionalize resource conservation, in particular, in the areas of oil, water,
electrical energy, paints and chemicals.

 Enhance environmental awareness of our employees and dealers / vendors,

while promoting their involvement in ensuring sound environmental
management.
 Example of ethical practice: Among the two and three wheelers, both
selected models of Hero Honda (Splendor and CD 100) are the most eco
friendly two wheelers. They have scored above average in vehicle and engine
design and are one of the very few four-stroke two wheeler fitted with any kind
of pollution control equipment.
Quality Policy
Excellence in quality is the core value of Hero Honda's philosophy.

We are committed at all levels to achieve high quality in whatever we do,
particularly in our products and services which will meet and exceed customer's
growing aspirations through:
 Innovation in products processes and services.

 Continuous improvement in our total quality management systems.
 Teamwork and responsibility.
 Example of ethical practice: On the comparative performance undertaken

for two-stroke and four-stroke two wheelers, the outcome clearly established
that four stroke two-wheelers are better that two stroke two-wheelers with
respect to both emission and fuel efficiency. The carbon monoxide (CO) and
hydrocarbons and nitrogen oxides (HC+NOx) emitted by two-stroke two-
wheelers (with catalytic converter) are 23 per cent and 38 per cent, respectively
higher than their equivalent four-stroke two-wheelers without catalytic

converter.
 Safety Policy
Hero Honda is committed to safety and health of its employees and

other persons who may be affected by its operations. We believe that the
safe work practices lead to better business performance, motivated
workforce and higher productivity.
We shall create a safety culture in the organization by:
 Integrating safety and health matters in all our activities.

 Ensuring compliance with all applicable legislative requirements.
 Empowering employees to ensure safety in their respective work places.
 Promoting safety and health awareness amongst employees, suppliers and
contractors.
 Continuous improvements in safety performance through precautions
besides participation and training of employees.
 Example of ethics followed: The performance and safety of your

bike not only depends on the world class design and workmanship
assured by Hero Honda but also on the parts being used in the assembly
line. Even the finest components manufactured need replacement from
time to time. And to ensure the continued impeccable performance of
your vehicle, the spare parts should also be made and replaced as good
as the components fitted by Hero Honda.
To ensure this, we manufacture and procure the replacement parts
according to the specifications and standards set by us and Honda Motor

Co. As a responsible Hero Honda bike owner, we recommend that for

your safety, long life and high performance of your bike, use only Hero
Honda genuine parts.
HERO HONDA FOLLOWS 3E’s IN FORM OF ETHICS
As a socially responsible company we urge you to join us in making this world a

safer, healthier and more environment friendly place.
At Hero Honda we like to promote the three E’s.
Engineering – which is the right technology, specifically designed for Indian
customer requirements, and road conditions? It is exemplified in the 4-stroke Hero
Honda engines that give you amazing reliability and fuel-efficiency, year after
year. We have always manufactures 4-stroke engines, ever since inception in 1985.
Environment – which is about ensuring that the high technology 4-stroke Hero
Honda motorcycles continue to meet the most stringent pollution control norms at
every level – as they have since the very beginning?
Education –Here are simple steps to a healthy bike, healthy environment, and a
healthy you. which is about promoting comfortable and safe driving, through a
wide dealer network and service centers; as well as in educating people on road
safety, in association with the traffic police and the transport department. Do
remember that you and your family are not only riders, but pedestrian as well. It is
as part of the Hero Honda family that ‘We Care’ to drive home the message of
Road Safety and a Healthy Environment.
Our Hero Honda, the environment and you. It is a three-way relationship that you
should nurture, to reap the benefits for years to come. A well tuned bike keeps the
environment healthy. Good riding practices will keep you healthy. Taking good
care of your bike will always keep your bike healthy.
 Health and Environment

 Safety
 Facts and Information
 Social Responsibility
We are certain that you too will take pride in being a true Hero Honda Good Rider.
CODE OF CONDUCT FOR DIRECTORS AND SENIOR MANAGEMENT
1. INTRODUCTION
This Code of Conduct has been adopted by the Board of Directors of Hero
Honda Motors Limited for its members and the senior executive’s one level
below, the Directors, including all functional heads (hereinafter referred to as
"Specified employee").
There are certain clauses of the Code, which are meant for Directors only such
as attending meetings of the Board and Committee thereof. The Specified
employees need to ignore such clauses.
The principal duty of the Board of Directors, along with management, is to

ensure that the Company is well managed in the interests of its shareholders.
The Board of Directors plays the central role in the Company's governance. It is
the Company's decision-making authority on all matters except those reserved
to shareholders or delegated to the management. The Board of Directors is not
expected to assume an active role in the day-to-day management of the
Company.
II. GUIDELINES FOR CONDUCT
Each director and Specified Employees seek to use due care in the performance of
his/her duties, be loyal to the Company, act in good faith and in a manner such
Director and Specified employee reasonably believes to be not opposed to the best
interests of the Company. A Director and Specified employee should seek to also:
 Make reasonable efforts to attend Board and committee meetings.

 Dedicate time and attention to the Company.
 Comply with all applicable laws, regulations, confidentiality obligations and
corporate policies of the Company.
 Be independent in judgment and actions and to take all reasonable steps to
be satisfied as to the soundness of all decisions taken by the Board of
Directors.
III. CORPORATE BUSINESS OPPORTUNITIES
In carrying out their duties and responsibilities, Directors and Specified employees
should avoid:

 Appropriating corporate business opportunities for themselves that are

discovered through the use of Company property or information or their
position as Directors and Specified employees.
 Using Company property or information, or their position as Director and
Specified employees, for personal gain.
 Competing with the Company.
A corporate business opportunity is an opportunity:

1. Which is in the Company’s line of business or proposed expansion or
diversification?
2. Which the Company is financially able to undertake.
3. Which may be of interest to the Company?
A Director and Specified employee, who learns of such a corporate business

opportunity and who wishes to avail of it should disclose such opportunity to the
Company's Board of Directors. If the Board of Directors determines that the
Company does not have an actual or expected interest in such opportunity, then,
and only then, may the Director and Specified employee avail of it, provided that
the Director and Specified employee has not wrongfully utilized the Company's
resources in order to acquire such opportunity.
 Example of ethical practice: Hero Honda commences production at its new

manufacturing plant in Haridwar. Hero Honda and its ancillaries have
already generated direct employment opportunities for over 2,000 people in
the state. Along with employment, emphasis has also been laid on training
and learning. The plant has set up a Gurukul within the complex, which
serves not only as a learning centre for all employees who join the plant, but
also for their continuous development and up gradation of skills.
IV. CONFLICTS OF INTEREST
 Each Director and Specified employee should Endeavour to avoid having his
or her private interests interfere with:
i) The interests of the Company or
ii) His or her ability to perform his or her duties and responsibilities
objectively and effectively.
 They should avoid receiving, or permitting members of their immediate
family to receive, improper personal benefits from the company, including
loans from or guarantees of obligations by the Company, except as may be
provided in their employment contract.
They should make a full disclosure to the entire Board of any transaction or
relationship that such a Director and Specified employee reasonably expects could
give
Mission Statement:
“We, at Hero Honda, are continuously striving for the synergy between
technology, systems, and Human resources to provide products and services that
meet the quality, performance, and price aspirations of our customers. While doing
so, we maintain the highest standards of ethics and societal responsibilities,
constantly innovate products and processes, and develop teams that keep the
momentum going to take the company to excellence in new millennium”

Dealers and service out lets;

Hero Honda Motor Limited has got the reputations in all over the India. For, To
cover all the customers and the parts of India. They had a network of 405 dealers
and 169 service out lets, spread all over India apart from 10 stockiest for spare
parts.
They add 25 to 30 dealers every year. The Hero Honda Motors Limited provides
good and better services to the customers through dealers service station and
through service out lets. The dealers provide the services with all the spare parts to
the customers. They provide free services after the customers. They with in a year,
mobile services and regular services to its customers. If the hero Honda purchased.
They are also eligible for the 2 years warranty, and the company provides 6 free
services and 9 paid services.
Competitors:
1. TVS
2. Bajaj
3. Honda
4. Yamaha
5. Suzuki
Hero Honda began operations with establishment of the Dharuhera plant in
1985. Covering a total area of over 58000 sq mts., this fully automated plant is
equipped with state-of-the-art machinery, an in-house research and development
set up, and today it produces a bike every 30 seconds.
To meet the growing demand, Hero Honda opened another unit at Gurgaon, using
FMS technology. Spread over 47000 sq metes., it is rated as one of the most

modern motorcycle manufacturing plants in the world. The plant produces 1800
bikes every day. The spirit of excellence has permeated all their ancillaries and
vendors. Today, they consistently meet and exceed all requirements on quality,
cost and delivery. All this gives a unique joy, a joy that happens when all aspects
of the manufacturing process and supply chain, seamlessly translate into the joy
experienced by their many satisfied customers and dealers.
BRIEF DESCRIPTION OF SPLENDOR PLUS

The world’s best-selling motorcycle just got better. The splendor plus, a bike that
will stop you right in your tracks. Both by its looks and performance. Consider its
new, clear, bright multi-reflector head light, multi-reflector tail light and stylish
graphics which give it, its contemporary looks. Next, feel the ergonomics of it as
you cruise along. A well-cushioned low-slung seat helps you rest and ride at the
same time.
Not to mention, the suspension that works so well that you’ll probably never
find out what happens between the tires and those bumpy roads. Needless to add,
owning a splendor plus means a lot of other things too. Like getting admiring
looks. Or the pride of riding a motorcycle that meets the pollution control
standards of this decade.
That’s the splendor plus. The new face of trust.
1) Multi-Reflector Head Light
2) Multi-Reflector Tail
Sales Data of S.S MOTORS
year Units sold

2006- Financial 2007 2,458
2007-2008 2,869

2008-2009 3,387
2009-2010 3,810
Unique facilities:
 Hero Honda trained technicians.
 Innovative bikes care solutions to meet individual’s needs.
 Personalized service for a total ownership experience.
 Mobile service.
 Availability of spares.
 Quick service.
It also provides mobile service to its customers. The enterprise has skill and
company trained mechanics.
The financial facilities provided by the institutions for purchasing of Splendor plus
1. ICICI Bank.
2. HDFC Bank.
3. Centurion Bank
4. S.B.M and other financial institutions.
AWARDS
Brijmohan Lall , Chairman of Hero Honda, receives the Padma Bhushan from
the President A P J Abdul Kalam….. Monday, March 28, 2005
Dr. Brijmohan Lall Munjal has been conferred the prestigious Padma Bhushan
Award, for his contribution to the Trade and Industry, by the President A P J Abdul
Kalam at the investiture ceremony held at the Rashtrapati Bhavan on28.3.02 Dr.
Munjal is considered to have led Hero Honda from the front to establish it as a
‘World No. 1’ two – Wheeler Company.
A true entrepreneur, he set up Hero Cycles factory in 1956, which engaged in

manufacturing complete bicycles and went on to become the world’s largest

bicycle producer in 1986, a position it has held since then. In 1984 he started Hero
Honda, the joint venture of Hero with Honda Motor Co. Japan. The company
heralded the two-wheeler revolution in India and became the world’s largest two –
wheeler company in 2001 and continues to hold that position ever since.
Today more than a crore satisfied Hero Honda customers bear the testimony to
Dr. Munjal’s philosophy – create a judicious world class blend of
performance,quality, cost and service, reinforce it with mutually beneficial
relationships and you will be a winner.
Presently, Dr. Munjal is the Chairman, Hero Group which straddles Indian
industrial landscape with 20 companies in diverse fields including auto parts,
bicycles, motorcycles, education, BPO, IT software etc. He has nurtured the
growth of a large number of world-class suppliers and ancillaries. He is an active

Rotarian, a Rotary District Governor and a member of Rotary International

Committees. He has held important positions on the panel of various prestigious
bodies like President of Confederation of Indian Industry (CII), President of
Society of Indian Automobile Manufacturers (SIAM).
Dr. Brijmohan Lall Munjal is a great philanthropist. Under his guidance, the
Hero Group operates several charitable trusts, schools, hospitals, adult education
programs, vocational training for rural women, mobile medical facilities for remote
villages etc. He has been long associated with Business Management education in
India and is presently Member, Board of Governors, and Management
Development Institute (MDI) Gurgaon.
He has been conferred with numerous accolades and recognitions including
Honorary. Membership of Indian Institution of Industrial Engineering Award
(1992),The Businessman of the Year (1994) – Business India, National Award for
Outstand in Contribution to the Development of Indian Small Scale Industry by
President of India
(1995), Sir Jehangir Ghandy Medal for Industrial Peace (2000) – XLRI,
Entrepreneur of the Year (2001) – Ernst & Young, Entrepreneur of the Year (2002)
– Business Standard, Lifetime Achievement Award for Management (2003) – All
India Management Association, Degree of “Doctor of Letters” Honoris Causa
(2004) – Banaras Hindu University.
SHOWROOM PROFILE SS MOTORS PVT LTD

Was established in the year 2002 with the aim of trading automobiles. Now SS
motors private limited have become one of the main dealer of M/s. Hero Honda
Auto Limited in Bangalore, having most of all models of two wheeler motorcycles.
Initially, as modest beginning, M/s SS Motors Private limited dealt only with

Motors Parts, but today it has come long way in the automobile world. SS Motors
Private Limited has always moved with time and expanded its transactions in
accordance with current market scenario and wide its products range, joining hands
with M/s. Hero Honda Auto Limited.
One of the largest two and four wheeler manufacturers in all models in the
world. This was a giant step forward and ensured the company's growth to the auto
market word.
SS Motors is also the pioneer in farm mechanization, dealing I with Farmtrac and
Escorts Tractors, manufactured by M/s. Escorts Limited. SS motors have
established that it is one of the best Dealers in this field. It has also tied up with
other two wheeler manufactures, by this it is able to provide wide range of vehicles
to its customers & also increase its sales.
SALIENT FEATURES OF “SS MOTORS”

Simplicity is the nature of truth
We reduce all complex problems to their simple elements. We go to the root,
to the essence, and come out with simple solutions, easy to implement.
Honesty is the manifestation of truth.
Honesty is transparency, trustworthiness, and dependability in cost, time and
quality.
Humility is the understanding and acceptance of truth, both strength and
weaknesses.
.
We learnt that there is a requirement of Hero Honda 2 Wheeler for BSF Personnel.
We have a tie-up with financial institutions like ICICI Bank, hire purchase special

schemes for Defense Personnel. Kindly avail the special scheme. The other reasons
behind the successful growth of the SS Motors is :
There are good interacting sales personals who give good information to the
customers.
Bikes are brought from customers place if they have to be repaired
There are different good sale offers through out the year which keeps the
sales of the showroom above the mark.
Showroom atmosphere attracts the customers.
Have good advanced technical equipments for servicing the vehicles & the
servicing is provided all the 7day of the week.
Board of directors
Chairman & Managing Director: B.S. Patel
Director: Verandra patel
Product Profile
Hero Honda Ltd. is India’s leading motorcycle manufacturer despite being world’s
largest motorcycle sellers, with am amazing records over the past. It has produced
a wide range of motorcycles to suit every individual in the society. Because Hero
Honda is collaborated with Japan’s leading auto major Honda to give their best
hand in India.
Various Models of Vehicles:-
 Cd Dawn
 Hero Honda Pleasure
 CD Deluxe
 Splendor NXG
 Splendor super

 Splendor Plus
 Passion Plus
 Glamour
 Hero Honda Achiever
 Hunk
 CBZ Xtreme
 Karizma R
SPLENDOR PLUS
Features:
Both by its looks and performance, with a new, clear, bright multi-reflector head
light, multi-reflector tail light and stylish graphics which give it, its contemporary
looks. A well-cushioned low-slung seat helps to rest and ride at the same time. The
suspension that works so well that one probably never find out what happens
between the tires and those bumpy roads. Needless admiring looks a motorcycle
that meets the pollution control standards of this decade. That's the new face of
trust.
The Splendor+ is a newly designed bike which differs from its predecessors in
various facts including multi-reflector head light Disc brake (optional) Multi-
reflector tail light.
Technical Specifications:

Engine 4-Stroke OHC, Single Cylinder, Air

Cooled
Bore X Stroke 52.4 X 57.8 mm
Displacement 124.7 cc
Compretion ratio 52.4 X 57.8 mm
Max Power 6.72 Kw (9 BHP) @ 7000 rpm
Torque 10.35 Nm @ 4000 rpm
Max Speed 90 Kmph
Clutch 4 - Speed Constant Mesh
Final Drive Roller Chain
Ignition Digital - CDI Ignition (AMI) Advanced
Micro procecer
Starting Kick Start Self Start (Optional)
Wheel Base 1265 mm
Ground Clearance 150 mm
Kerb Weight 117 Kg (Kick Version) 121 Kg (Self
Version
Tires Front : 2.75 X 18 - 4 PR / 42P
Rear : 2.75 X 18 - 6 PR / 48P
Fuel Tank Capacity 12 Liters. (Min)
Head Light 12V - 35W Multi Reflector Halogen
Bulb - AC Type
PASSION PLUS Hero

Both by its looks and performance, with a new, clear, bright multi-reflector head
light, multi-reflector tail light and stylish graphics which give it, its contemporary
looks. A well-cushioned low-slung seat helps to rest and ride at the same time. The
suspension that works so well that one probably never find out what happens
between the tires and those bumpy roads. Needless admiring looks a motorcycle
that meets the pollution control standards of this decade. That's the new face of
trust. The Splendor+ is a newly designed bike which differs from its predecessors
in various facts including multi-reflector head light Disc brake (optional) Multi-
reflector tail light.
CD-Dawn CD DELUXE

CHAPTER 2
Research Methodology
Statement of the Problem:

The knowledge of post purchase consumer perception of a product and level
of satisfaction with a product is essential for the manufacturers of a product in
order to get an idea about what the general consumer perceives about the product.
This helps the manufacturer to know where his product is lacking as compared
with a competitor.
Now a days the competitors are Bajaj, Suzuki,Yamaha,Honda and TVS , in the
two-wheeler market. It is much important to any manufacturer to understand th3e8
A survey on Consumer Perception of Hero Honda Splendor plus level of
satisfaction to their product and they should manufacture and provide the services
to their customers in such a way that it should provide complete satisfaction to it’s
customers. Then only they can compete in this competitive world. Hence today
study aims at analysis of “consumer perception towards splendor plus ’’ in S.S
MOTORS, Bangalore.
Title of the report:

“Consumer Perception of Hero Honda Splendor Plus.”
Objectives of the study:
The Primary Objectives are:-
1. To understand, analyze and evaluate the opinion of the consumers’ perception
on splendor plus.

2. To know, what are the factors influencing the consumer’s while deciding to
purchase the Splendor plus.
3. To provide information helpful to S.S MOTOR [Dealers of Splendor plus] in
planning and implementing of marketing approach towards the buying
motives of splendor plus bike owners and to know their satisfaction.
4. To know the level of satisfaction among the owners and users of splendor
plus.
Scope of the Study:

The study covers the over all consumer opinion survey on splendor plus and is
restricted to Bangalore only. The study is done to analyse the consumer
perception towards the splendor plus. The survey was conducted from 25th Feb to
18TH April 2010, and the response relate to that period only.
Sampling Size:
A few people or a unit of population called as sample size was taken to obtain
representative sample of the whole universal.
The data collection of this study was limited to Bangalore city. The researcher has
randomly selected five blocks in Bangalore and each block consists 20 respondents
of splendor plus owners.
METHODOLOGY OF THE STUDY

Sources of Data
 Primary Sources.
 Secondary Sources.

Primary Sources:
Primary sources are original sources directly collected data that have not been
previously collected.
Primary data in this research was obtained through questionnaires and direct
interview.
 Questionnaires, with close ended questions and few open ended questions.
 Through personal interviews – to collect information on responses requiring an
explanation and also information vital to the study but not covered in the
questionnaires.
Secondary Sources:
These are sources containing data that have been collected and compiled for
another purpose. Secondary data for the study is obtained through the company’s
brochure and information from library and through internet source [web site of
Hero Honda Company: WWW. Hero Honda.com.
DATA COLLECTION INSTRUMENT:

In this study the main tool used for data collection is questionnaire. The
questionnaire construction consists of 5 steps:-
 Specifying the information needed.
 Determining the type of questions to be asked.
 Deciding the number and sequence of questions are to be asked.
 Preparing the preliminary draft of questionnaire.
 Revising and pretesting the questionnaire.
DATA PROCESSING AND ANALYSIS:

Validation:
The researches routinely checked the some proportion of questionnaire in order to
check, whether an accurate sample was obtained.
Editing:
In the second step the researches edited the data and some of the questions were
found not necessary in order to extract the relevant information. Hence the
questions prepared are modified in order to extract the relevant information.
Coding:
Pre coding is done which involves identification and classification of each
responses.
Transcription: Since direct tabulation from the edited data is difficult the researcher
used the transcription process [in a long work sheet] rather than obtain tabulation
directly.
Tabulation:
After the Transcription of data is over. Percentages were used to analyze data.
Data collected is depicted through tables, graphs and pie-charts.
OPERATIONAL DEFINITION OF CONCEPTS:

Perception:
It is the process by which people, select, organize and interpret information to
form a meaningful picture of the world.
Consumer Behavior: It is defined as the behavior that consumers display in
searching for, purchasing using and evaluating products ideas and services their
expect will satisfy their needs. In this study behavior of the splendor plus
consumers are studied.
Product:

A product of utilities comprising of various products features and accompanying

services. To my study the product is splendor plus two wheelers.
Marketing:
A human activity directed at satisfying needs and services. Splendor plus to
this study of market area is five Blocks of Bangalore.
Attributes:
The salient features of a product marketing mix. It is a strategy where by all the
elements involved in successful retaining [right product at right price, effective
promotion, advantageous location, etc] are blended together is such a way so as to
satisfy the customer.
Retail Selling:
Retail marketing is a concept in which sales goals are set on the basis of market
potential for the new vehicles increased attention to the behavior of the consumer.
Consumer.
Retail marketing is more concerned with who is buying the splendor plus and the
underlying reasons for this behavior.
Reference Group:
An interactive group of people who influence an individual’s attitudes and
behavior.
Advertisement:
A paid media for non-person communication from the manufacturer/dealer to the
consumer, creating the awareness of product’s activity and services.
Brand Preference:
Is the selective preference a consumer accords to a particular brand of a product in
comparative evaluation with other available brands.

Limitations of the Study:

1.The sample size is restricted to 100 respondents due to time and cost constraints.
2. The responses of 100 respondents considered to be the fair representation of the
universe.
3. As for as secondary data is concerned most of the information and official
records are located in different cities and they are not within the reach.
4. The data collected from the respondents assumed to be fair and unbiased.
5. The study focuses mainly on the consumer who own splendor plus and the
potential consumers.
Data Analysis & Interpretation
Table showing age group of the respondents:
No. of Respondents Percentage (%)

Bellow 20 years 04 04
20 – 30 years 66 66
30 – 40 years 10 10
40 – 50 years 12 12
40 – 50 years 08 08
Total 100 100

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
Table Showing Marital Status of the Respondents
Marital Status No. of Respondents (%)

Married 38 38%
Un married 62 62%
Total 100 100%
No. of Respondents
marid
unma
rid
SUGGESTIONS
Hero Honda should introduce a low price (25000 to 30000) moped.

For the promotion, company makes road-show that will Increase the sales.
Hero Honda should increase in advertisements through TV., newspapers.
The company should give more concentrate on the advertisement.
Hero Honda should expand the targeted market like introducing special
scooter for women and also considering rural market related offers.
Hero Honda should work on sports and pick up bikes.
CONCLUSIONS
My project title being “a study of consumer perception towards splendor plus in

Bangalore” after completion of study and careful analysis of the data can conclude
that the public had a favorable opinion about splendor plus. The respondents were
making the purchase of splendor plus after comparing it with Bajaj, Honda,
Suzuki, Yamaha and TVS, so main comparing are Bajaj, Suzuki and TVS the most
common reason given by the respondents for purchase of splendor plus was its
unique mileage and comfort, which are not available in any other bikes and other
reasons being service and maintenance. In short it is perceived as good performer
in the market. It is possible to say that the respondents have good opinion about the
splendor plus and the “S S Motors” have good name and popular in Bangalore.
SUGGESTIONS AND RECOMMENDATIONS

1. In order to attract non users promotional strategies like advertising, free- test
drive camps, demonstration camps may be made use of.

2. Most of the customers look for mileage, safety, style, overall performance and
cost of vehicle and comfort riding. HMSI should try to improve based on these
factors.
3. Most of the respondents feel the free-service period is not sufficient so the
company can look into this factor.
4. Most of the respondents though feel the price of the splendor plus is reasonable
many of them feel it is quite high, so that HMSI should try to cut the cost will
benefit the students. Remember middle income group are the most constituted
population in the country.
5. The company should Decrease the price of spare parts because it is considered
expensive by the respondents.
6. Splendor plus must increase the efficiency of after sales services to one year.
7. Splendor plus must try to hold on to the respondents of the age group of 20 – 30
years and try to capture the market of younger generation.
8. This can be done by changing the design making it more sleek, modern and
stylish.
9. It was found from the stuffy that splendor plus is made for middle class families.
SUMMARY OF FINDINGS
1. Majority of the respondents who know about splendor plus feel it is vehicle
known for comfort.
2. Majority of the respondents have come to know about splendor plus through ads.
3. Majority of the respondents feel that the price of splendor plus is reasonable.
4. Majority of the respondents feel that the service period for the bike should be
extended to 1 year.
5. Majority of the owners of splendor plus are satisfied with the performance of
their vehicle.

6. Majority of the respondents are in the income group of 25000 & Above.
7. Majority of the respondents are influenced by mileage factor.
8. Majority of the respondents have sold their previous vehicles just to purchasing
of new brand.
9. Most of the respondents are aware of splendor plus.
10. Most of the respondents feel that the advertising strategy is excellent.
11. Majority of the respondents are satisfied about after sale service.
12. Most of the users of splendor plus are in the age group 20-30.
13. Majority of the respondents feel splendor plus is the most aware and preferred
brand.
14. Majority of the respondents are influenced and satisfied by the mileage, safety,
service, maintenance, style factor while purchasing a two – wheeler.
15. Majority of the respondents feel that a reasonable price for a bike is in between
Rs. 35,000 – 40,000
ANALYSIS:
Above table shows that, 36 percent of the respondents feel splendor plus is the
most valuable brand, 30 percent of the respondents feel Hero Honda is the most
valuable brand, 16 percent respondents feel Bajaj is the most valuable brand, 12
percent of the respondents feel Yamaha is the most valuable brand, 6 percent of the
respondents feel T.V.S. is the most valuable brand.
Case Update
 Hero Honda Today

 India and Hero Honda
 Fuel Efficient
 Pollution Control/Quality
 Technology
 Customers, Dealers/Vendors
 Fiscal Year 2003-2004
 Market Share
 Distribution & Service Network
 Routes/Delivery – MapInfo
 Current Models
 100 cc plus segment
 Super Splendor & Glamour
 150 cc plus segment
 Achiever
 Scooter Segment – wider customer base
 “Pleasure”
 Fiscal Year 2009-2010
September 30th, 2009 Rs 1,943.60
September 30th, 20010 Rs 1,943.60
 SWOT Analysis
 Strengths

 Ability to understand customer’s needs and wants

 Recognized and established brand name
 Effective advertising capability
 Weaknesses
 R&D is not close to the Hero manufacturing plant
 Hero is vulnerable in the joint venture because Honda Motor
Company has so much power
 Opportunities
 Global expansion into the Caribbean and Central America
 Expansion of target market (include women)
 Become India’s leader in the scooter market
 Threats
 Honda Motorcycles and Scooters India can take away market share
and cause joint venture to go sour
 Bajaj Motors is a strong competitor
QUESTIONNAIRE
1. Name:……………….

2. Age:  a)> 20 yr b) 20-30yr c) 30-40yr d) 40-50yr e) <50yr
3. Marital Status:  a)Married  b)Unmarried
4. Educational Qualification:
a) No formal Education b) Matriculation
c) PUC  d) Graduation and above
5. Occupation:
a) Student  b) Employed c) Business
d) Professional  d) Others
6. Monthly Income of your family (in Rs)

a) Below 10000Rs  b) 10000-15000
c) 15000-20000  d) 20000-25000
e) Above 25000
7. How did you come to know about Hero Honda Splendor +?

a) Internet  b) Friends  c)TV Ads
d) Magazines e) News paper Ads f) Others
8. Did you own a Two wheeler prior to purchasing HeroHonda Splendor+?

a) Yes  b) No
9. Why did you replace your previous two wheeler with Hero Honda
Splendor+?
a) Problems with Engine  b) Problems with spare parts
c) High fuel consumption c) Low mileage
e) High maintenance cost f) I wanted to buy new brand
g) Others
10. What factors influenced you to own Splendor+?

a) Style b) Comfort c) Quality d) Safety
e) Maintenance f) Mileage g) Service h) Availability of Spares
11. What is your opinion regarding pricing of Splendor +?

a) Reasonable b) High c) Too high
12. Do you think Splendor + is a multipurpose vehicle?

a) Yes b) No
13. Would you like to recommend others to buy this vehicle?

a) Yes b) No
14. How satisfied you are with the performance of Splendor+?

a) Fully satisfied b) Satisfied c) Not at all satisfied
15. What is your opinion about advertisement and publicity of Splendor+?

a) Excellent b) Good c) Satisfactory
d) Not satisfactory
16. How satisfied with the after sales service you received for your vehicle?
a) Fully satisfied b) Satisfied c) Unsatisfied
17. Are you satisfied with the duration of service period?

a) Yes b) No
18. If you are not satisfied with the duration of free services, what is your preferred
extension of service period?
a) 6months b) 1year c) 1½ Years
19. Which brand you would like to associate with most valuable brand?
a) Hero Honda b) Bajaj c) TVS
e) Yamaha f) Others
BIBLIOGRAPHY

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A survey on Consumer Perception of Hero Honda Splendor +

CONSUMER PERCEPTION OF HERO HONDA SPLENDOR PLUS

Submitted to: Prof. Prashant Mustagi Submitted by:

DRAVIDIAN UNIVERSITY KUPPAM

Amir Faisal Krupanidhi B. School Bangalore Page 1

Amir Faisal Krupanidhi B. School Bangalore Page 2

INTROUDCTION TO AUTOMOBILE INDUSTRY

Amir Faisal Krupanidhi B. School Bangalore Page 3

Invention of Two Wheelers

Amir Faisal Krupanidhi B. School Bangalore Page 4

A charcoal-fired two-cylinder engine, whose connecting rods directly drive a

Amir Faisal Krupanidhi B. School Bangalore Page 5

Amir Faisal Krupanidhi B. School Bangalore Page 6

Amir Faisal Krupanidhi B. School Bangalore Page 7

protection to the industry in 1956 with priority for manufacturer of commercial

TWO WHEELER AUTOMOBILES

History of two wheelers:

Amir Faisal Krupanidhi B. School Bangalore Page 8

Amir Faisal Krupanidhi B. School Bangalore Page 9

BRIEF HISTORY OF HERO-HONDA MOTORS

Amir Faisal Krupanidhi B. School Bangalore Page 10

Amir Faisal Krupanidhi B. School Bangalore Page 11

Few key points about Hero Honda:

 Incorporated in January 1984

 World’s largest motorcycle manufacturer

 Two manufacturing plant in Haryana

 Record sales of 2.6 million bike in 2004

 Actively involved in road safety.

HERO HONDA'S MISSION

KEY POLICIES FOLLWED BY HERO HONDA

AN ENVIRONMENTALLY AND SOCIALLY, AWARE COMPANY

Amir Faisal Krupanidhi B. School Bangalore Page 13

We at Hero Honda are committed to demonstrate excellence in our environmental

 Integrate environmental attributes and cleaner production in all our business

Amir Faisal Krupanidhi B. School Bangalore Page 14

 Enhance environmental awareness of our employees and dealers / vendors,

Excellence in quality is the core value of Hero Honda's philosophy.

 Innovation in products processes and services.

 Example of ethical practice: On the comparative performance undertaken

higher than their equivalent four-stroke two-wheelers without catalytic

Hero Honda is committed to safety and health of its employees and

We shall create a safety culture in the organization by:

 Integrating safety and health matters in all our activities.

 Example of ethics followed: The performance and safety of your

Amir Faisal Krupanidhi B. School Bangalore Page 16

Co. As a responsible Hero Honda bike owner, we recommend that for

HERO HONDA FOLLOWS 3E’s IN FORM OF ETHICS

As a socially responsible company we urge you to join us in making this world a

 Health and Environment

CODE OF CONDUCT FOR DIRECTORS AND SENIOR MANAGEMENT

The principal duty of the Board of Directors, along with management, is to

Amir Faisal Krupanidhi B. School Bangalore Page 18

II. GUIDELINES FOR CONDUCT

 Make reasonable efforts to attend Board and committee meetings.

III. CORPORATE BUSINESS OPPORTUNITIES

Amir Faisal Krupanidhi B. School Bangalore Page 19

 Appropriating corporate business opportunities for themselves that are

A corporate business opportunity is an opportunity:

A Director and Specified employee, who learns of such a corporate business

 Example of ethical practice: Hero Honda commences production at its new

IV. CONFLICTS OF INTEREST

Amir Faisal Krupanidhi B. School Bangalore Page 21

Dealers and service out lets;