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  • Largest Food Brand and Business In: India

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    Naga Malleswara Rao G
    5 views14 pages
    Amul is the largest food brand and business in India. It produces chocolate products that target consumers looking for an affordable chocolate option that can be enjoyed during all occasions. Amul aims to meet the needs of consumers for a chocolate with priceless quality at an affordable price when compared to competitors like Ferrero Rocher, Cadbury, Galaxy, and Lindt. The brand focuses on differentiation by appealing to nostalgia and sentiments to reenergize the brand.

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    AMUL

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    Amul is the largest food brand and business in India. It produces chocolate products that target consumers looking for an affordable chocolate option that can be enjoyed during all occasions. Amul aims to meet the needs of consumers for a chocolate with priceless quality at an affordable price when compared to competitors like Ferrero Rocher, Cadbury, Galaxy, and Lindt. The brand focuses on differentiation by appealing to nostalgia and sentiments to reenergize the brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views14 pages

    Largest Food Brand and Business In: India

    Uploaded by

    Naga Malleswara Rao G
    Amul is the largest food brand and business in India. It produces chocolate products that target consumers looking for an affordable chocolate option that can be enjoyed during all occasions. Amul aims to meet the needs of consumers for a chocolate with priceless quality at an affordable price when compared to competitors like Ferrero Rocher, Cadbury, Galaxy, and Lindt. The brand focuses on differentiation by appealing to nostalgia and sentiments to reenergize the brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 14

    AMUL

    Largest food brand and business in


    India
    Amul chocolate products
    Identity
    Supporting Values
    Evidence
    Personality
    Benefits

    Need state

    Consumer
    Insight

    Target Market

    Competitors
    environment
    Identity

    Supporting Values
    Evidence
    Personality
    Benefits

    Need state

    Consumer Insight

    Target Market

    Competitors
    environment
    Identity
    Identity
    Supporting Values
    Supporting Values
    Evidence
    Evidence
    Personality
    Benefits Personality
    Benefits

    Need state
    Need state

    Consumer Insight
    Consumer Insight

    Target Market
    Target Market

    Competitors
    Competitors
    environment
    environment
    Reliability
    Quality
    Trust
    Identity
    Identity
    Supporting Values
    Supporting Values
    Evidence
    Evidence
    Personality
    Benefits Personality
    Benefits

    Need state
    Need state

    Consumer Insight
    Consumer Insight

    Target Market
    Target Market

    Competitors
    Competitors
    environment
    environment
    Identity
    Identity
    Supporting Values
    Supporting Values
    Evidence
    Evidence
    Personality
    Benefits Personality
    Benefits

    Need state Indianness


    Need state

    Consumer Insight
    Consumer Insight

    Target Market
    Target Market

    Competitors
    Competitors
    environment
    environment
    Identity
    Identity
    Supporting Values
    Supporting Values
    Evidence
    Evidence
    Personality
    Benefits Personality
    Benefits

    Need state
    Affordability Need state

    Consumer Insight
    Consumer Insight

    Target Market
    Target Market

    Competitors
    Competitors
    environment
    environment
    Identity

    Supporting Values
    Evidence
    Personality
    Benefits

    Need state

    Consumer Insight

    Target Market

    Competitors
    environment
    Identity

    Supporting Values
    Evidence
    Personality
    Benefits

    Need state
    Need of the consumer for a
    chocolate for all occassions
    Consumer Insight which is affordable when
    compared to competition

    Target Market

    Competitors
    environment
    Identity

    Supporting Values
    Evidence
    Personality
    Benefits

    Need state

    Consumer Insight Priceless Quality


    with Affordability
    Target Market

    Competitors
    environment
    Identity

    Supporting Values
    Evidence
    Personality
    Benefits

    Need state

    Consumer Insight

    Target Market Any body with the


    sweet tooth
    Competitors
    environment
    Identity

    Supporting Values
    Evidence
    Personality
    Benefits

    Need state

    Consumer Insight

    Target Market

    Competitors
    Ferrero rocher Cadbury
    environment
    Galaxy Nestle
    Lindt
    • Can It be rejuvenated ?
    • Yes  through Brand Differentiation by
    touching upon the emotional selling point
    • Bringing in nostalgia sentiment to reenergise
    the brand

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