Professional Documents
Culture Documents
Presented To :
Sir . Sharjeel Khawaja
Presented By :
Waqas Sattar 1205
Bilawal Shabbir 1210
Ch. Awais Zahid 1211
Arham Javed 1215
u
á Clothing and consumer goods manufacture.
a 1924(registered in 1949)
a
Adolf Dassler
Herzogenaurach,Germany
Worldwide.
Stamminger (CEO, Adidas brand) ,
Igor Landau (Chairman of the supervisory board)
Footwear, sportswear, sports equipments, toiletries.
10.38 billion(2009)
á á 508 million(2009)
aá 245 million(2009)
39600(2009)
á www.adidas-group.com
Company Introduction
Adidas Logo
VISION :--
1. Lead in all areas of sports industry.
3. Be perceived as a leader.
Products
And Other sports accessories
Promotional Mix
Adidas slogan:
³ Impossible is Nothing ´
D Sales Promotion
D Direct Marketing
Advantages
D i
D
D Interactive Marketing
D Public Relations
D Personal Selling