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  • Consumer Behavior Assignment Sexual Appeal Figure-ground Continuity Closure Zeigarnik Restorff Fantasy Low-High Involvement Ads

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    Ali Raza Shah
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    This document is a consumer behavior assignment submitted by 5 students - Ali Raza Shah, Abbas Tirmizi, Ebaad Ahmed, Saad-ul-Islam, and Saifullah. It addresses topics like sexual appeal as a stimulus, principles of figure-ground, continuity and closure, the Zeigarnik and Restorff effects, and types of advertisements like those with fantasy themes, for low-involvement products, and high-involvement products like universities and real estate. The students analyze different ads and stimuli to understand consumer behavior.

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    Ali Shah

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    This document is a consumer behavior assignment submitted by 5 students - Ali Raza Shah, Abbas Tirmizi, Ebaad Ahmed, Saad-ul-Islam, and Saifullah. It addresses topics like sexual appeal as a stimulus, principles of figure-ground, continuity and closure, the Zeigarnik and Restorff effects, and types of advertisements like those with fantasy themes, for low-involvement products, and high-involvement products like universities and real estate. The students analyze different ads and stimuli to understand consumer behavior.

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    Attribution Non-Commercial (BY-NC)
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    12 views13 pages

    Consumer Behavior Assignment Sexual Appeal Figure-ground Continuity Closure Zeigarnik Restorff Fantasy Low-High Involvement Ads

    Uploaded by

    Ali Raza Shah
    This document is a consumer behavior assignment submitted by 5 students - Ali Raza Shah, Abbas Tirmizi, Ebaad Ahmed, Saad-ul-Islam, and Saifullah. It addresses topics like sexual appeal as a stimulus, principles of figure-ground, continuity and closure, the Zeigarnik and Restorff effects, and types of advertisements like those with fantasy themes, for low-involvement products, and high-involvement products like universities and real estate. The students analyze different ads and stimuli to understand consumer behavior.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    Consumer Behavior

    Assignment # 01

    Ali Raza Shah-8255


    Abbas Tirmizi-8259
    Ebaad Ahmed-8611
    Saad-ul-Islam-8271
    Saifullah-8323
    Q1:A.1
    Stimulus: Sexual Appeal
    Q1:A.2
    Stimulus: Sexual Appeal
    Q1(A.3)
    Stimulus: Sexual Appeal
    Q1:B.1
    Figure-ground Principle
    Q1:B.2
    Continuity Principle
    Q1:B.3
    Closure Principle
    Q2:A
    Zeigarnik effect

    M9 ad
    Q2:B
    Restorff effect
    Ad with fantasy theme
    Low-involvement Ads
    Q4(B)
    High-involvement Ads
     University ad
     Real state ad
    Thank You!

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