AN OVERVIEW ON NOODLES

PRODUCT…

Instant noodles are dried or precooked noodles fused with

oil and often sold with a packet of flavoring. Dried
noodles are usually eaten after being cooked or soaked in
boiling water for 2 to 5 minutes, while precooked noodles
can be reheated or eaten straight from the packet.
Instant noodles were invented by Momofuku
Andō of Nissin Foods, Japan.

Page
1
History
Instant noodles were first marketed by Momofuku Ando,
who was born in southwestern Taiwan when the island
was under Japanese colonial rule, in Japan on August 25,
1958, under the brand name Chikin Ramen. In 1971,
Nissin introduced the Cup Noodles, instant noodles in a
waterproof polystyrene cup, to which boiling water could
be added to

cook the noodles. A further innovation added dried

vegetables to the cup, creating a complete
instant soup dish.

According to a Japanese poll in the year 2000, instant

noodles were the most important Japanese invention of
the century. As of 2008, approximately 94 billion servings
of instant noodles are eaten worldwide every year. China
consumes 45 billion packages of instant noodles per
year – 48% of world consumption.

Instant noodles are not only popular

with college students, they can also be an economic
indicator. In 2005, the Mama Noodles Index was launched
to reflect the sales of Mama Noodles, the biggest instant
noodle manufacturer in Thailand. The index was steady
Page
2
following recovery from the 1997 Asian Financial Crisis,
but sales increased about 15% on a year-to-year basis in
the first seven months of 2005, which was regarded as a
sign of an inferior good, one whose consumption
increases as incomes fall. The theory was that the
increase in sales of instant noodles, which are usually
cheap, occurred because people could not afford more
expensive foods.

NOODLES IN THE SUB-CONTINENT (India, Pakistan, and

Bangladesh)

The most popular brand in the three countries is

Nestlé's Maggi, which is regarded in popular culture as a

Page
3
two-minute noodle. Other popular brands include Top
Ramen and Cup Noodles manufactured by Indo-Nissin
Ltd, Ching's Instant Noodles and Wai-Wai, owned by
the Chaudhary Group from Nepal and India. Smith &
Jones and Ching's secrets are also popular new brands of
instant noodles in India. Wai Wai is gaining momentum
and is dominating market in North Eastern states, Sikkim
and west Bengal. Its unique taste and snack like feature
is making it popular in other parts of India as well.

Local flavors such as masala and chicken tikka dominate.

The most popular flavor of Top Ramen is known as
"Curry Smoodles"; its flavorings mimic a basic curry,
including onion, garlic, coriander, and a curry masala. A
package sells for 10–12 rupees in India and 16 rupees in
Pakistan. In India, there is also great demand for
unflavored instant noodles; brands such as Bambino and
Ching's dominate the market. Ching's and Smith and
Jones are brand of Capital Foods Ltd. ITC has also
launched its Yippee noodle under Sunfeast Brand.

Because of increasing health consciousness, Nestle

introduced an instant noodle based on whole wheat grain
flour, called Atta Noodles. Instant rice noodles are also
available in various flavors. However, Nestle's original
"Maggi" masala flavored noodles continue to be the most
successful brand of instant noodles not only in India but
in the United States for Indian Americans, as well.
Page
4
Although, Nestle is yet to introduce a microwaveable
version

of "Maggi" noodles, their current products continue to be

increasingly popular.

Foodles, a new instant noodle brand was launched in late

2010, focusing on health issues, with the tagline, '
Noodles without the No'. This range has significantly
higher nutrition values compared to other popular
brands. It comes in both Multigrain and Wheat-only
forms. The brand is owned by Horlicks.

Page
5
ABOUT THE COMPANY…..

CHOUDHURY GROUP PVT LTD…………

Page
6
1935-1943

The catastrophic earthquake of 1933 crippled commerce

and social infrastructure in Nepal. This acted as the
catalyst, which augmented the need for rebuilding.
Under the Rana Regime, the first row of shops along the
popular Juddha Sadak (the present New Road) took
shape. It was here that the founder Mr.Bhuramull
Chaudhary was given a shop on a yearly rental fee of Rs.
200, which eventually increased to Rs 500. It was
situated opposite the present Bishal Bazaar and dealt in
textiles imported from various parts of India. The late
Bhuramull Chaudhary having started his business in a
humble manner by importing fabrics from India was also
one of the few privileged businessmen permitted to enter
the then Rana palace of Shri Shri Shri Judha Shumsher
Jung Bahadur Rana. Mr. Bhuramull Chaudhary along with
his son carried items from his shop to the palace with the
help of several porters and arranged an open shop in the
courtyard for the Queen, courtiers and the King's
people. This operation functioned under the informal
name of Bhuramull Lunkaran Das (those were the days
when no registration of private business firms was
required).

Page
7
Today, the picture has expanded to a multifarious
landscape: quantum leap from its humble beginnings. At
the helm of affairs of Nepal's largest corporate house with
a growing market presence in the South Asian/South East
Asian region and the trust of partner's world wide, maybe
the Chairman of Chaudhary Group has yet another vision.
A vision that the world has duly learned to heed. The
Chaudhary Group's progress over the last sixty-seven
years has been a trial-blazer on the Nepalese horizon.
Today, a conglomerate of over 40 businesses, the group
has an unmatched investment outlay of over $ 250
million. In a land-locked, developing third world nation,
this spells nothing short of very hard-earned success.
Apart from being a responsible citizen, Chaudhary Group
forms an intrinsic part of every realm of life from Food &
Beverage, Electronics & Home Appliances, Beer,
Cigarette, Financial Services, Infrastructure (Power &
Water), Hotels & Real Estate, Automobile, Health Care
and Education. Distinguished as the first Nepalese
company to have a distribution network spanning the sub
continent, the group is poised to become the first
Nepalese corporate entity with a growing presence in the
South Asian/South East Asian region's fiercely
competitive food and beverage sector. Since its
inception, Chaudhary Group has contributed to the
upliftment of the nation's economy, equalizing the
infrastructure and entrepreneurial capability of Nepal
with other developing nations. Spearheaded by the
dynamic prowess of Mr. BinodPage K. Chaudhary, Mr. Basant
8
FUDCO (Chaudhary Food
Complex)

Page
9
FUDCO is a model centralized Quality
Food Production unit of Chaudhary Group
on the southern fringe of Lalitpur district.
It in houses the latest food production
technology. It offers a wide range of truly
international quality products. It was
Nepal’s first noodles production
company to be awarded ISO 9002 later
certified into 9000:2001.
FUDCO houses a string of manufacturing
units including instant noodles, extruded
snacks and crackers and fruit drinks,
equipped with a complete Total Quality
Management (TQM) Center and Research
and Development Center.
It also has a well equipped training hall
where school / college students are
regularly invited to experience the food
manufacturing facility. They are also
informed on the production processes
and given an opportunity to taste new
products.

Fudco has 3 sub Units :

Nepal Thai
(NTF)
Foods

Gold
Beverage (GBN)
(Nepal)

Kwik Foods
(KF)
(Nepal) Page
10
Nepal Thai Foods-NTF

NTF, complex for producing the Instant

Noodles, was established in the year
1985 A. D. It is the first Instant Noodles
plant of Nepal to use the state-of-the art
technology for producing brown noodles
with technical collaboration with Thai
\
Preserved Factory, Thailand. This unit
has been pioneer in serving to the
growing demand for brown noodles for
the country. It has an installed capacity
of 90000 cartons or 202 tonnes of
noodles per month. It produces variety of
noodles under the Wai Wai brand in
various flavors and package sizes.

Kwiks Food(Nepal)-KFN
KFN produces the Extruded product
(Cheese Balls / Rings / Stars) and Fried
Products (Crackers / Sticks ). It was
established in the year 1987 A.D.

Gold Beverage (Nepal)-GBN

GBN was established in the year 1998
A.D. for the production of Beverage.
Currently it produces more than 600,000
trays every year.

Products of FUDCO are as follows:

Nam
e of
the Products Manufactured
facto
ry

Wa Wai Chicken / Veg.

Wai Wai Spinach
Wai Wai Quick Chicken Pizza
Wai Wai Quick Ms Curry Page
11
Wai Wai Quick Ch Curry
NTF
Wai Wai Quick Kimchi
Wai Wai Tenz Chicken / Veg.
Wai Wai Tom Yum
Wai Wai Xpress Chicken / Veg.
 Fruit Based Energy Drinks
Rio (Mango/Pineapple/Lychee)
200ml
Rio Speed Sports Drink 200ml
Rio Mango Punte 65ml
Fruit Drinks
Rio Alfonso 200ml
GBN
Rio Apple-Cherry 200ml
L Mixed Fruit 200ml
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Page
12
CHOUDHURY GROUP IN INDIA…

CG Foods India Pvt.Ltd. was incorporated during the

Financial Year 2002-03, under the Companies Act, 1956
having its registered office at Guwahati, Assam. In three
years of operation it has established its business offices
at Siliguri, Delhi and Kolkatta. Its registered office has
now been shifted to New Delhi. Food and Beverages is
one of the core competence areas of the company.

The company is promoted by Cinnovation Group, a

multinational company, for the manufacturing and
trading of Instant Noodles and ready to eat snacks in
India. Cinnovation Group is a leading Multinational
Company with incomparable infrastructure whose
interest spans from Food and Beverages, Financial
Services, Physical and Social Infrastructure Division
(Health Care and Research Centre), Hospitality, Real
Estate and others specialty sectors.

The Cinnovation Group has the Technical tie – up with

Chaudhary Group of Nepal which is one of the largest
Noodle Production Centre in the South East Asia Region.
Page
13
CG Foods india Pvt. Ltd. has set up its first plant in
Sikkim to manufacture WAI WAI both Brown and White
Noodles, Bhujiya, Cheese Balls and many others snack
foods will be added to meet the increasing demand of
India and abroad. The Sikkim Plant started commercial
production from April 2006. The plant is spread over an
area of 6 acres and has an annual Production Capacity
of 11,000 MT of Noodles. The company has entered into
an agreement with the owners of “WAI WAI” Brand to
use this Brand in India for manufacturing Noodles.
Subsequently, the Company has established the second
Noodle Plant in Uttrakhand that was commissioned in
2008 with a production capacity of 11,000MT of
Noodles. Uttrakhand unit will have snack variants as
well.
Sikkim plant has already created an employee base of
about 400 people which will go up in the times to come.

Page
14
QUALITY CONTROL….

CG Foods India Pvt Ltd in technical collaboration with

CG Foods Nepal Pvt.Ltd. to ensure the quality of
finished products and all the incoming raw material
and packing material as per international standard,
ensure their demand in the market and as such
observing highest quality control standards are
undertaken seriously .CG Foods Nepal Pvt. Ltd. has
successfully achieved the Certification of Quality
Management System of ISO 9001:2000 on June
26,2007 by the internationally renowned certification
body “Det Norske veritas”. Quality control department
Page
15
of CG Foods Pvt. Ltd is equipped with the most modern
analytical instruments complying with Good Laboratory
Practices which conduct the testing in accordance with
the applicable international monographs. At CG Foods
Pvt. Ltd analysts carry out raw material, packaging
material analysis, bulk and finished product analysis
and review the batch documents besides performing
process monitoring of the plant through effective
quality management system.

Warehouse / Production Capacity in India…

Sikkim Operations:

CG Foods India Pvt. Ltd. has set up its first plant in

Sikkim to manufacture WAI WAI both Brown and
Page
16
White Noodles, Bhujiya, Cheese Balls and many
others snack foods will be added to meet the
increasing demand of India and abroad. The Sikkim
Plant commenced commercial production from April
2006. The plant is spread over an area of 6 acres and
have an annual Production Capacity of 11,000 MT of
Noodles. Sikkim plant has already created a
employee base of about 400 people which will
increase in the times to come. The combined
valuation of CGFI brands in South Asia far exceeds
USD 100 Million.

Rudrapur Operations:

CG Foods India Pvt. Ltd. ( CGFI ) moved a step

forward to produce the Hakka Noodles in the
Rudrapur Plant that commenced production form June
2008.The plant is situated about 280 kms from the
Capital city of India, New Delhi and also very close to
one of the popular hill station Nainital . It is situated
at SIDCUL (State Industrial Development Corporation
Uttranchal Ltd), Pantnagar in Uttaranchal.

The plant spreads over an area of 3 acres and has the

Page
17
annual production capacity of 900 MT of Hakka
Noodles. The plant manufactures Hakka Noodles in
vegetarian and egg variety as well as Mama Punte
Bhujia in snacks variant. It commenced its 1st
production on 6th June, 08 of Hakka Noodles.
Currently, it employs 41 employees which will
multiply once the plant starts to operate in its full
capacity. The group has plans to set up an Instant
Noodles Plant in the same location.

Testing Facilities

CG Foods India Pvt Ltd has a technical collaboration

with CG Foods NepalPvt Ltd. Many businesses never
take into account the needs and feedbacks of
consumer in the marketplace. R & D at CG Foods
works in designing and execution of consumer driven
product development, testing and strategies.

Page
18
Major activities done by R & D:

• Development of new seasoning mixes and

processing technology for production of finished
food product.

• Take up R & D of all products with a view to

increase the shelf life and better consumer
acceptability and improvement of quality.

• Development of value added products of

commercial importance.

• Standardization of various factors such as

bacteriological standards, preservation standard,
additives, etc.

• Fortification of foods and beverages for

enhancing its nutritional level.

• Development of new product and prototype

development.

• Conducting plant trials and large scale taste

Page
19
 marketing/ surveys.

• Existing product review and improvement.

Design and Development:

• Consumer needs identification.

• Product design input.
• Raw material selection.
• Product development.
• Taste evaluation.
• Product design output.
• Final product.
• Approval.
•

Product Development Flow Sheet:

• Understanding the Existing Business.

Page
20
 • Define Business Strategy/ Market Strategy.
• Identify Target Market.
• Idea Generation.
• Idea Screening.
○ Market.
○ Technical.
○ Economic.
• Concept Development Screening.
• Product Development.
• Pre-Commercialization.
• Product Test Market.
• Product Introduction.
• Commercialization.

Vision & Mission

CGFI is moving forward with the Vision to become a

Global Player. In the initial stages, CGFI plans to
concentrate in India, South East Asia and Middle East.
In order to manage, innovate and grow in diversed
fields, the organization is structured as separate
Page
21
divisions.

Page
22
SOME OF ITS ACTIVITIES IN INDIA….

CG Foods keen on acquiring an FMCG

company with a good distribution network in
west and south India

As per the reports CG Foods India Pvt Ltd, the maker of

Wai Wai instant noodles in India and Nepal is looking to
acquire an FMCG company with a good distribution
network in west and south India. The company has
planned to raise nearly half the money from debt,
especially bank borrowings, and the rest from internal
accruals for funding expansion plans and proposed
acquisitions.

CG Foods that sells FMCG products in India and Nepal

across the categories of confectioneries, beverages,
mineral water, snacks and noodles, was incorporated in
2002 by Singapore-based Cinnovation Group.

The CG brands sells products under the brand names of

Wai Wai (noodles), Kwiks (snacks), Mama Bhujia (snacks),
Zoom wafers (confectionaries) and Rio (beverages). Wai
Wai brand has a 70 per cent market share in North East,
Page
23
Sikkim and West Bengal, while on an all-India basis the
market share is 15 per cent.

CG Foods' Indian turnover is Rs.150 Cr and has a global

turnover of Rs.350 Crore. CG Foods is expanding its
facility by setting up a another manufacturing unit in
Rudrapur at an initial investment of Rs.20 Cr, in addition
to its already two functional manufacturing plants in
Assam & Sikkim with a combined capacity of 270 million
packs. The new plant will have a production capacity of
120 million packs.

The company has planned to invest Rs.100 Cr for

business expansion over the next three years. Last year,
it sold 250 million packs in India. Its distribution reach
extends to 1.4 lakh outlets and is planning to double this
number by 2014.

Some other players in the instant noodles space include

Nestle's Maggi, Hindustan Unilever's Knorr Soupy
Noodles, GlaxoSmithKline's Horlicks Foodles, Capital
Good's Ching’s Secret and Smith & Jones, Future Group's
Tasty Treat, Nissin Food's Top Ramen and Aditya Birla
Retail’s Feasters. ITC is planning to enter this market with
- Sunfeast Yippee-instant noodles brand.

With over 45 companies and 40 brands in 30 countries,

Cinnovation Group has interests in sectors like FMCG
(food & beverage), electronics & home appliances, real
Page
24
estate, education, financial services, infrastructure,
tourism and hospitality and is expanding into power,
cement, biotech, steel and entertainment.

The Cinnovation Group has the technical tie – up with

Chaudhary Group of Nepal, a noodle production firm with
presence in the South East Asia region.

SWOT ANALYSIS OF “WAI WAI” NOODLES….

STRENGTHS.

• First pre-cooked noodle sold in the nation.

• Taste suits Indian flavor.
• Units set up in Sikkim and Rudrapur produces 270
million packs of the product.
• Has already captured 14-15% of noodle market share
within a short period of time.

Page
25
 • Has already captured 70% of market share in West
Bengal, Sikkim and Northeast combined with a short
period of time.
• Single product focused.

WEAKNESS….

• Still need to work on distribution network as the

product is doing well only in Sikkim, West Bengal,
and Northeast.
• Low levels of advertisement and promotional
activities.

OPPORTUNITIES…

Page
26
 • Penetration of the northern, western and southern
Indian markets.
• Sale of the products in others sub-continents.
• Growing packaged and canned foods market in India.
“Wai Wai” intends to capture 25% of the noodle
market by 2014.

THREATS….

• Presence of competitors like “Maggi” with more

market share and brand awareness.
• Presence of more diversified products in the market.
• There are products with high promotional activities
and advertisements.
• Less product mix unlike “Maggi” which has noodles,
soup, pasta etc.
• Less Entry Barriers in the Market segment for
product category
• ITC’s strong base in Indian Market.

Page
27
PROCESS IN THE PRODUCTION OF “WAI WAI”
NOODLES..

RAW MATERIALS

MIXING

SHEETING

STEAMING

FOLDING

Page
SOUPING 28
 COOLING PACKING STORING

FRYING
EXPLANATION OF THE PROCESS….

• The main ingredient used in production of the

noodle is flour “maida”. Other raw materials are also
used. Gaurgum is another raw material used to the
make the flour non-sticky.
• The second process is known as mixing. In this
process dough is formed with the flour used. In this
process the flour is mixed with other materials for
20 minutes. For another 2 minutes dry mixing is
done. In total mixing is done for 22
minutes.
• Sheeting is another process where rollers are used to
flatten the dough earlier formed into a size of 1 to
1.2 mm.
• After sheeting and cutting is done the product is put
through the process of steaming at a temperature of
96 to 98 degree Celsius.
• Folding is the process where the products are cut
into standard size for further process.

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29
 • Souping is the process where the steamed product is
mixed with various other ingredients in a soup form.
• The product is the fried with palm oil with a
temperature of 165 degree Celsius.
• The temperature of the fried noodle is then cooled
for packing purpose.
• The packaging is then done with the help of new
technology where very minimal human effort is
required.
• The product is then stored to be send to different
distributors.

COMPETITORS OF “WAI WAI” IN THE INDIAN

MARKET….

Page
30
Product Category : Instant Noodles

Nestlé India manufactures Maggi Cuppa Noodles. Nestlé is an

ISO 14001:2004 certified company and also manufactures
Nescafé, Maggi, Milkybar, Milo, Kit Kat, Bar-One, Milkmaid and
Nestea as well as Nestlé Milk, Nestlé Slim Milk, Nestlé Fresh
`N` Natural Dahi and Nestlé Jeera Raita. Maggi Cuppa Noodles
is a tasty and healthy supplement. It is available with delicious
taste which is combined with goodness of real vegetables.
Maggi Cuppa Noodles is packed with Calcium and is available
in sleeved cups.

Suppli : Nestle India

ers Name Limited

Page
31
Product category : Instant noodles
Prakhya groups offers mayos instant noodles.
They offer instant noodles that are made from quality
flour. Ready to eat even without cooking, just open the
pack and enjoy! available in various flavors, these instant
noodles are also nutrient rich. The noodles are packed in
different sizes so as to cater to the needs of customers
with different consumption habits.

Product category : Instant noodles

Indo nissin foods limited offers cup

noodles. Cup noodles has carved for itself
a niche market. This allows the hot water
Page
32
poured in to surround the whole noodle nest and loosen
and rehydrate it rapidly. The vegetables stay atop the
noodles, helping it to look appetizing and delicious. Since
cup noodles is prepared in its own package, no cooking
utensils are needed. These cup noodles are available in
three flavours, spicy vegetable, which is packed with all
the goodness & nutrition of vegetables. Mast masala,
comes filled with the exciting taste of a blend of

spices and tangy chicken, comes filled with the refreshing

taste of spicy chicken.

Product Category : Instant Noodles

Nestlé India offers Vegetable Atta Maggi Noodles. Nestlé

is an ISO 14001:2004 certified company. Vegetable Atta
Page
33
Maggi Noodles contain whole wheat and real vegetables.
It contains Protein and Dietary Fibre for taste. Magii atta
noodles is considered to be a healthy product.

Product category : Instant noodles

Indo nissin foods limited offers top ramen. This range

consists of macho masala [vegetarian] authentic indian
Page
34
masala created from the best tangy spices, for a real hot
& sizzling macho experience. Available in 50 gms, 100
gms & 400 gms packs, oye tomato [vegetarian] authentic
Indian masala. Created from the best saucy spicy tomato.
Available in 100 gms & 400 gms packs.

Funky chicken [non-vegetarian] a delightful chicken

specialty. Extracts from fresh juicy chicken is blended
with choice of spices to give an unusual funky taste,
available in 100 gms & 400 gms packs. Powa
kid[vegetarian] the new product launched specially
keeping the children taste and preference in mind,
available in 80 gms packs.

Page
35
Product Category : Instant Noodles

Nestlé India manufactures Instant Maggi Noodles. Nestlé

is an ISO 14001:2004 certified company and also
manufacture various other products. Instant Maggi
Noodle is a 2-Minute Noodle which has 20 percent of the
RDA of Calcium and Protein. It is available in four
different flavours: Masala, Chicken, Tomato and Curry.
Instant Maggi Noodle is provided with no added
preservatives.

Page
36
 DEALERS AND DISTRIBUTORS OF WAI WAI IN
SIKKIM, NORTHEAST AND WEST BENGAL

PARTY PLACE

BALAJI TRADERS

S.D ENTERPRISE SILIGURI

RAVI ENTERPRISE

HARSH ENTERPRISE

ADVANCE ENTERPRISE

Page
37
THE CHOICE DARJEELING

GOYAL DISTRIBUTORS

ADVANCE DISTRIBUTORS

VIKASH AGENCIES

L.R. AGENCIES

ADHISHWAR ENTERPRISE

CINDRELLAS

SIKKIM

S.L. TRADERS AND AGENCIES SHILLONG

P.L. TRADE AGENCY

RIPNAR TRADING AGENCIES

Page
38
HAUVA AND SONS AIZWAL

MIZORAM AGENCIES

MOSIA STORES

ZOFIRM AGENCY

VINAYAK ENTERPRISE GUWAHATI, ASSAM

JASCO

THOKCHOM IBOYAIMA AND SONS IMPHAL

MANIPUR TRADERS

N.G TRADERS

GARG EXPORT (P) LTD.

RAM NARAYAN BISHWANATH KOLKATA

PARASHAR DISTRIBUTORS

Page
39
DEALEARS AND DISTRIBUTORS IN OTHER
PARTS OF THE COUNTRY…

PREMIER MARKETING NEW DELHI

ENTERPRISE

SHARADHA MARKETING
HARYANA STORE CHANDIGARH

Page
40
 VALLEY CRAFT

DEHRADUN

KUMAR AGENCIES

MUMBAI

PIONEER TRADING BANGALORE

KVR AND CO.

SUSHI ENTERPRISE CHENNAI

SAKUNTALA ENTERPRISE DHARAMSHALA

CAPITAL AGENCIES CUTTACK

KUMAR BROTHERS PATNA

Page
41
 KARNAWATI GUJARAT

MANGAL ENTERPRISE MYSORE

PRIMARY DATA……..

QUESTIONNAIRE….

PERSONAL INFORMATION….
NAME-
AGE-
SEX:- MALE [ ] FEMALE [ ]

Q1. ARE YOU AWARE OF THE PRODUCT “WAI WAI”

YES [ ] NO [ ]

Q2. WHAT WAS YOUR SOURCE OF IMFORMATION?

TV ADVERTISEMENT [ ], RADIO [ ], MAGAZINES [
], HOARDINGS [ ], WORD OF MOUTH [
], OTHERS [ ], IF OTHERS, PLEASE SPECIFY-

Page
42
Q3. WHEN DID YOU COME ACROSS THE PRODUCT?
5 YEARS AGO [ ], MORE THAN 5 YEARS AGO [ ],
LESS THAN 5 YEARS [ ]

Q4. IS THE PRODUCT EASILY AVAILABLE?

YES [ ] NO [ ]

Q5. IS THE PRICE OF “WAI WAI’ NOODLES JUSTIFIED AS PER THE

PRODUCT?
YES [ ] NO [ ] MAY BE [ ]

Q6. ARE YOU AWARE OF OTHER VARIENTS APART FROM ITS

CHICKEN AND VEGETARIAN FLAVOUR, SUCH AS WAI WAI QUICK,
WAI WAI EXPRESS NOODLES, MIMI ETC?
YES [ ] NO [ ] IF YES
PLEASE SPECIFY-

Q7. WHAT IS YOUR FREQUENCY OF CONSUMPTION?

5 TIMES A WEEK [ ], LESS THAN 5 TIMES A WEEK [ ],

MORE THAN 5 TIMES A WEEK [ ] N/A [ ]

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Q8. DO YOU CONSIDER “WAI WAI” TO BE A HEALTHY PRODUCT?
YES [ ] NO [ ] DON’T KNOW [ ]

Q9. HAVE YOU NOTICED ANY FORM OF SALES PROMOTIONAL

ACTIVITIES ON “WAI WAI” NOODLES IN ANY STORE?
YES [ ] NO [ ]

Q10. DO YOU PREFER ANY OTHER BRAND OF NOODLES MORE

THAN “WAI WAI”?

YES [ ] NO [ ],
IF YES, PLEASE SPECIFY FROM THE FOLLOWING:
MAGGI [ ] TOP RAMEN [ ] FOODLES [
] YIPPEE [ ] CHING’S SECRET [ ]
OTHERS [ ]

PRODUCT OFFERINGS……..

• Brown Noodles White Noodles

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• Snack Noodles Bhujia & Snacks

Wai Wai 123 is a popular brown noodle (3

Seasonings) available in 2 different flavour-Vegetable and
Chicken. It is available in 75 gm packet at MRP 10/-.

Wai Wai Quick is brown noodles

(Curry Base-3 Seasonings) available in Vegetable and
Chicken flavour is available in 75 gm packet at MRP 10/-.

Wai Wai X Press is a white noodle (2

Seasonings) available in Vegetable and Chicken is
available in 100 gm packet at MRP 10/-.
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Soaltee is a white noodle available in Chicken flavor is
available at MRP 5/- in 50 gm packet.

Mimi, a snack noodle (2 Seasonings) available in Chicken

flavor is available in 50gm packet at MRP 5/-.

wai wai cup noodles is another variant

available in chicken and vegetable at MRP 20/-

Mama Bhujia is available in Chicken flavour in three

different weights-40gm, 10gm and 20 gm.

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INTRODUCTION….

There was a time in the early 90s when noodle market

enters in India. At the time, it was very new concept for
Indian people. So, many big players like HUL, ITC etc.
didn't entered in it. But it was Nestle, "A Good Food Good
Life" India's top company of baby foods taken the big risk
to entering in instant noodle market. At the beginning, it
was very steady market and it seems like a flop decision
for the company. But as the time passed, the eating habit
of Indian people going to change time to time. At early
days, noodles used as a tiffin for children for their school.
But it's concept changes time per time. Now days,
noodles are most preferential food for youth generation
as well as working class persons in metros. Sometimes
peoples uses it as their lunch or dinner due to it's quick
process and easy availability.

Now a days, the total value of instant noodle market in

India is Rs.1300 crore. There is more competition in this
market and it is increasing year per year. The Rs 1,300-
crore instant noodles market in India is in a state of war,
over the last one year. Who will win the battle for the
consumer’s heart?

CG Foods India is a subsidiary of the $300 million

Cinnovation Group, which has a technical collaboration
with Chaudhary Group of Nepal, having a turnover of
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$250 million. CG’s wai wai has made a major mark in the
Indian market. Since its inception in the Indian market in
2003 it has been able to capture 14- 15% of the noodle
market in India. With almost negligible sales promotion
and advertising the company has been able to seep into
the indian market quite comfortably. It has been
producing quite a lot of variants in the noodles segment
but without the notice of the people. Thus creation of
brand is much needed for the company at present.

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RESEARCH METHODOLOGY…….

MEANING OF RESEARCH

Research in common parlance refers to a search for

knowledge. One can also define research as a scientific
and systematic search for pertinent information on a
specific topic. In fact, research is an art of scientific
investigation. Some people consider research as a
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movement, a movement from the known to the unknown.
It is actually a voyage of discovery. Research is an
academic activity and as such the term should be used in
a technical sense.

OBJECTIVE OF RESEARCH……

• To understand the distribution of wai wai noodles in

different parts of the country.
• To understand the awareness of the product in the
Indian market .
• To understand the acceptance of product in the
noodles segment in India.

• To understand its performance in the Indian market

where there are already much established product

• To understand its limitations in order to make

improvements.

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RESEARCH PLAN…

Descriptive:

Descriptive research includes surveys and fact-finding

enquiries of different kinds. The major purpose of
descriptive research is description of the state of affairs
as it exists at present. The main characteristic of this
method is that the researcher has no control over the
variables; he can only report what has happened or what
is happening. Most ex post facto research projects are
used for descriptive studies in which the researcher seeks
to measure such items as, for example, frequency of
shopping, preferences of people, or similar data.

Analytical research:

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In this case, the researcher has to use facts or
information already available, and analyse these to make
a critical evaluation of the material.

The research was carried out in the form of survey

through questionnaire mostly in Kolkata.

Sample Design:
The target population of the study was not a particular
segment but I have managed to get information from
people of all ages without gender bias. The sample was
selected by a simple random sampling method.

SAMPLESIZE:
SAMPLE SIZE IS 50.

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SURVEY FINDINGS…..

1. BRAND AWARENESS.

From the responses of the respondents in the conducted survey it

was evident than more than 95% of the people were aware of the
product
wai wai.

AWARENESS ON OTHER VARIANTS….

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From the conducted survey it is also evident that only
about 4% of the people are aware of the other variants of
wai wai noodles apart from its usual chicken and veg
flavors.

ANALYSIS:

The company therefore needs to work on distributing

more of its other variants in order to provide a wide range
of choices to the customers. Otherwise there is a high
probability of customer being bored with the same flavor.
Thus the company in order to retain its customers should
provide them with a wide variety of choices to retain their
interest in the product.

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SALES PROMOTIONAL ACTIVITIES.

Q. Have you noticed any form of sales promotional

activities on
wai wai in any store?

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It is evident from the survey that people have not noticed
any form of sales promotional activities on wai wai so far.

SOURCE OF INFORMATION

Word of mouth seems to be the only form of increasing

the awareness of the product.

ANALYSIS…..

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The company has to realize that it is competing with various other
brands in the noodle segment such as maggi, top ramen, foodles
etc which have already established themselves in the market. The
company must make efforts to establish the brand in the minds of
consumer. In order to increase sales it is very important for the
company to adopt sales promotional activities in various forms. I
believe that wai wai is still in the introduction stage in various
part of the country (except Sikkim, northeast and north Bengal).
Thus advertisement and sales promotion is the need of the hour.

COMPARATIVE ANALYSIS….

AS PER PREFERENCE…

From the survey it is evident that the people still prefer

maggi more than any other product. Preference for wai
wai is much less in comparison to maggi.

ANALYSIS….

This is because maggi over the years has established

itself in the minds of consumers. Wai wai stand nowhere
as far as establishing itself as a brand is concerned. Many
people have only heard of wai wai but have not made any
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efforts to try the product. This is because there is no
effort made as such to tempt the consumers to try the
product.

HEALTH CONCERNS…

Q. Do you consider wai wai to be a healthy product?

From the survey it is evident that people consider wai

wai noodles to be a healthy product. However there are
major portions who are quite skeptical about it. While a
small portion is not sure.

There are people who are not very sure whether the
seasoning provided with the noodles are healthy or
not as it contains oil contents. Moreover the noodles
(brown) are already fried in palm oil. The company must
take these things into consideration before it faces any
consequences like other established noodle brands.

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RECOMMENDATION TO THE COMPANY.....

• As per the survey the company needs to go in for

more promotional activities and advertising of the
product since the product is in the introduction stage
in many parts of the country.

• The company should work on increasing the

distribution channels. While conducting the survey I
came across people who were aware about the
product but the availability of the product was not
convenient.

• The company should introduce and distribute its

other variants as well which is still unknown in the
market.

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LIMITATIONS OF THE STUDY….

• Time and cost was one of the major constraints as a

result other methods of data collection was not
possible such as interview method and observation
method.

• The findings is limited to Kolkata where the product

has not attained much popularity. The result would
have been much different in Sikkim and northeast
where the company claims to have attained 70%
market.

• The sample size is too small to give the correct idea

about the awareness of the product.

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CONTENTS….

• OBJECTIVES…………….
• OVERVIEW OF NOODLES…………
• ABOUT THE COMPANY “CHOUDHURY GROUP”………….
• FUDCO ”CHOUDHURY FOOD COMPLEX”………….
• GLOBAL ASSOCIATIONS OF THE COMPANY………………….
• CHOUDHURY GROUP IN INDIA………………….
• WAREHOUSE/ PRODUCTION CAPACITY IN INDIA…………
• QUALITY CONTROL……………..
• MAJOR ACTIVITIES DONE BY RESEARCH AND
DEVELOPMENT…
• MANAGEMENT………
• COMPETITORS OF WAI WAI IN THE INDIAN MARKET……
• PROCESS IN THE MANUFACTURING OF WAI WAI
NOODLES….
• SWOT ANALYSIS OF WAI WAI……..
• PRODUCT OFFERINGS……….
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 • DEALERS AND DISTRIBUTORS OF WAI WAI IN SIKKIM,
NORTHEAST AND WEST BENGAL……
• DEALERS AND DISTRIBUTORS OF WAI WAI IN OTHER
PARTS OF THE COUNTRY…………………
• RESEARCH METHODOLOGY…………
• SURVEY FINDINGS……………..
• RECCOMMENDATIONS…………….
• LIMITATIONS OF THE STUDY…………..
• QUESTIONNAIRE………………..
• BIBLIOGRAPHY…………….

OBJECTIVES OF THE STUDY…………

➢ To understand the growing market of noodles in India.

➢ To find out the acceptability of “wai wai” noodles in the

Indian market.
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 ➢ To understand the people’s perception about wai wai
noodles which is new to the Indian market.

➢ To understand the workings of the noodles company in

India.

CONCLUSION

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BIBLIOGRAPHY

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