Introduction OF TATA MOTORS

-Established in 1945.
-Manufacturer of steam locomotive –
Jamshedpur.
-Tata motors –independent producer of
medium of commercial vehicles.
 Introduction OF TATA MOTORS
-The country's leading commercial vehicle
manufacturer.
- Significant presence in the multi-utility and
passenger car segments.
-e.g.1st car i.e. Tata indica v2.
 Competitors of
TATA MOTORS
-Maruti Udyog Ltd.
Ritz, Swift
-Hyundai motors India Ltd.
Santro, I-20
-Fiat India Automobiles Pvt. Ltd.
Linea.
- General Motors.
Sparks.
Product
OF TATA MOTORS
PRODUCT OF TATA MOTORS
 PRODUCT
TATA motor’s product portfolio ranges
from
passenger vehicles to commercial vehicles.
 TATA INDICA:
-A car exclusively for the middle class Indian.
-A car designed for India rather than a car
adapted for India.
-Value for money.
-Pre launch promotions and
brand building exercises.
 TATA SAFARI
-TATA’S flagship SUV.

-Been in the market since 1998.

-No nonsense

affordable off roader.

 TATA ACE
- TATA’s first ever mini truck.
- Launched in May 2005.
-Highest selling mini truck in the Indian
market (500000 in under 5
years ).
- Redefined the segment
in India .
-Converting 3 wheeler users
into 4 wheeler users.
 TATA NANO
-Launched in March 2009.

-Inexpensive, rear engine, four door city car .

-Aimed at wooing the two wheeler customer
buying a car.
- Designed at Italy’s Institute
of Development in Automotive Engineering.
 MANZA
-Launched in 2009 .
- Based on the X1 platform introduced Geneva
Motor Show in 2007.
- New refreshing version of
the Indigo .
- Aimed at
the sophisticated urban male.
 Latest car
TATA ARIA
-Launched in January 2010 at Delhi auto expo.
- Crossover SUV redefining and creating a new segment.
- class leading features such as cruise control, GPS, ABS
and ESP and 6 airbags.
- Based on the TATA Xover
concept showcased in 2006
Geneva motor show.
 NEW CONCEPT CAR-
TATA PIXEL
-Concept car unveiled on 1st March 2011.
- Based on the TATA Nano.
- Primarily aimed at the European market.
-Show cases innovative Zero turn Drive feature resulting in
a turning radius of just 2.6 meter
features Panoramic sunroof and
Scissor Doors .
COMMERCIAL PRODUCTS
Jaguar And Land Rover
 Jaguar and Land Rover
-TATA motor’s acquired JLR from Ford motor company
on 1ST January 2008.
-It was a landmark deal and a landmark moment in
Indian Automotive History.
-TATA added true performance and luxury cars to its
existing product portfolio.
-It helped TATA to acquire not only cars but advanced
technological knowhow as well which it will
incorporate in its upcoming and future products.
COMMERCIAL PRODUCTS

TATA ALSO
MILITRY
TRUCKS.
PROMOTION
 Meaning of promotion
 -elements of marketing mix (product, price,
promotion, distribution).
- communication link between sellers and buyers.
- purpose of influencing, informing, or
persuading a potential buyer's purchasing
decision.
 Objective of promotion
Three basic objectives of promotion:
-To present information to consumers as well
as others.

-To increase the demand.

-To differentiate a product.

 Promotional strategy

An organization promotional strategy can

consist of:
-Advertising.
-Public relations.
-Sales promotion.
-Personal selling.
-Direct Mail.
Promotion strategy used by Tata
Motors
-Hoardings.
-Advertisements.
-Internet.
-Online booking, printing in shirts, watches etc.
Hoardings and Postures
Hoardings and Postures
Hoardings and Postures
Hoardings and Postures
ADVERTISEMENT
Our group has collected data
from different places by
Questionnaire method.
 Questionnaire
Q.1]What comes to your mind when you
think of Tata motors?
-Good for heavy vehicles.
-Good service.
-Affordable pricing.
-Trust.
-Class.
-Indian company.
 Questionnaire
Q2.]What car do you own presently?
Many answers were given :
-Bulero.
-Swift.
-Honda city.
-Esteem.
-Hyundai Verna.
-Hyundai Getz.
 Questionnaire
Q3] Have you ever owned a Tata car ?

Out of 18 people:

14 people said NO

4 people said YES

 Questionnaire
Q4]When do you plan to buy a new car ?
Sales

later 2011
22% 17%

2015
11%
2013
50%
 Questionnaire
Q5] What is latest crossover SUV that Tata
has launched ?

ARIA :13 People answered

Don’t No : 5 People answered

 Questionnaire
Q6] Instead of purchasing bike would you opt
for Nano,if yes than which color?

NO YES
14 4

3 people were for white and 1 for silver.

 Questionnaire
Q7] With regards to available cars in Indian
market what would u prefer ?
Tata-1 CARS
6%

Hyundai-5
28%
Maruti-11
61%

fiat-1
6%
 Questionnaire
Q8]Where would you rank Tata as a car
company on a scale from 1-5? (5 being
RANK
highest)
5 1 2
11% 6% 6%

4
22%

3
56%
 Conclusion
In small segment consumer seeks for:
- Good mileage.
- Low maintenance.
- Easy availability of spare parts.
- Price.
 Conclusion

-Good for commercial purposes .

-Dealers are available.
-Good after sale service .
-Easily finance available through TATA
MOTORS finance .
-Goodwill
THANKYOU