Professional Documents
Culture Documents
SWOT ANALYSIS
1. Strengths
2. Weakness
3. Opportunities
There is vast market to capture.
Good foreign demand for the product.
The market of packed spices is increasing day by day.
4. Threats
1. Strengths
2. Weakness
3. Opportunities
4. Threats
Political Legal
The spice getting industry was formerly a SSI reserve, which also
had it share of effects in shaping the industry.
Economic Factors
Socio-cultural Factors
People are seeking quality products now a days and this has lead
to steady increase in packed spice market. Increase in consumer
attitude has lead to increase in brand acceptance and brand
awareness as people link it to quality and accountability. Such a
trend is favorable to packed spice industry.
Technology
THREAT OF ENTRY
Barriers of Entry
Economies of scale
Product differentiation
Big players may not have basis for differentiation against small
players. Big players have their grinding system far more superior
to small & cottage units as they use machines which generates
less heat during grinding & hence volatile oil which are an
essential nutrient.
The cash flow in the industry is very fast than any other industry
so that cash is coming very fast in industry so that these features
will attract more numbers of the competitors in the industry.
INTENSITY OF RIVALRY
THREAT OF SUBSITUTE