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Assignment

• List 10 fortune 500 companies who are following balanced


score card and explain one of them

Companies:-
1. INTEL
2. PEPSI
3. MOTOROLA
4. FEDEX
5. CATERPILLAR
6. FORD MOTORS
7. WALL MART
8. APACHE
9. TEREX
10. SLM

WALL MART
Steps by which it included BSC
• CUSTOMER MANAGEMENT PERSPECTIVE:-
A much more significant advantage of real time reporting is the ability to react to
events as they happen and to respond to every turn in the consumer mood. A
balanced scorecard example is Wal-Mart which decided to use its point-of-sale
performance data in order to make its inventory decisions. Typically, retail stores
have to cope with unexpected changes in the mood of the consumer, demand
patterns are affected by the location of their stores or the delivery patterns and
currency fluctuations on the supply end change the profitability equation for the
chain. In the past, retail chains had no option but to react after the fact. Increasingly,
however, they see an advantage in anticipating consumer behavior based on the
patterns they observe in their point-of-sale data. Wal-mart collects its data from
2,500 of its stores and looks for transient movements in the demand and supply
situation and maximizes gains by price variation. The speed of response ensures
that competitors are unable to match the price offers.
• ORGANIZATION INNOVATION AND
LEARNING PERSPECTIVE:-
Data mining, also known as knowledge discovery in databases, is
a relatively new
approach to data analysis that attempts to discern patterns, trends
and relationship among
data, including non-obvious and unexpected patterns. It is a discovery-
driven approach
requiring no pre-supposed hypotheses. Data mining techniques and
tools are developing
to assist with analysing huge amounts of data to find critical
knowledge. The amount of
data collected and warehoused by organisations is growing at a
phenomenal rate. For
example, Wal-Mart typically handles 800 million data transactions per
day using 700
data marts. These data marts are now being consolidated into an
enterprise level data
warehouse as Wal-Mart’s data needs continue to grow (Havenstein,
2007). Ad hoc
techniques such as statistical analysis tools and query languages, are
no longer adequate
for sifting through vast collections of data, and are giving way to data
mining and
knowledge discovery tools to exploit corporate data for competitive
business advantages.