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Integrating SWOT Analysis with

Balance Scorecard
In Strategic Plan For Profit And
Non Profit Organization

By:
Baskhoro Agung Nugroho
Email : Baskhoro_a_n@apindo.or.id

Develop Strategy
SWOT Analysis : Strength-Weakness-Opportunity-Threat
Internal Factors
Strength Weakness
1. … 1. ..
2. … 2. ..
3. … 3. ..
External Factors 4. … 4. ..
5. … 5. ..

Opportunity
1.…
SO Strategies WO Strategies
2.… •… •..
3.… •… •..
4.… •… •..
5.… •… •..
.

Threats ST Strategies WT Strategies


1. …
2. … •..
• ..
3. … •..
• ..
4. … •..
• ..
5. … •..
• ..

1
Balance Score Card
Vision And Mision

Inovation
Internal
Customer Financial and
Business
Perspective Perspective Learning
Perspective
Perspective

Strategic Plan
• Short Term
Program Program

Phase I

• Mid Term

Phase I Phase II
• Long Term

Phase I Phase II Phase III

2
Profit Organization

Vision And Mission

Financial Perspective

Perspective

Perspective
Customer
Business
Internal

Inovation and Learning Perspective

Profit Organization Balance Scorecard

3
Non Profit Organization

Vision And Mission

Customer Perspective

Perspective

Perspective
Business

Financial
Internal

Inovation and Learning Perspective

Non Profit Organization Balance Scorecard

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