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Comparison of Tesco market around the world
Tesco Stores (Malaysia) Sdn Bhd
Company Overview
Incepted on 29 November 2001
Strategic alliance-Tesco PLC UK with local conglomerate, Sime
Darby Berhad of which the latter holds 30% of total shares
First store in Malaysia-Puchong, Selangor (May, 2002)
Currently operates 33 Tesco and Tesco Extra stores
Acquired Makro Cash & Carry in Malaysia (Dec 2006) and
rebranded to Tesco Extra
2009-Tesco as the number 1 Hypermarket in Malaysia.
Overview of Tesco Stores Malaysia Sdn Bhd
Growth Diversify
strategy strategy
i. Tesco Hypermarket
ii. Tesco Extra Hypermarkets
Tesco and Tesco Extra format
Others
9%
Tesc Tesco
30%
15%
Carrefou o Giant
r Jusco
Carrefour
Others
22%
Jusco
24%
Strengths Weaknesses
Own house brand-Tesco Choice Dependable of UK business
Competitive pricing strategy Burden of higher cost
Customer loyalty/relationship Foreign brand
Acquisition of Makro
Strong hypermarket format
Opportunities Threats
Have ready customers-low and Stiff competition within industry
mid-income households Changing in customer tastes
Explore into new location in Government policies
Malaysia
Diversification to maintain UK
business