c
 


    
 
Per capita consumption at 1.5kg is way below the developed (20kgs) as
well as the developing market standards. Usage of lime extracts (chuna)
in ruraland semiaurban markets as well as lesser awareness of the
protective attributes of paints can be one of the reasons for lower
consumption levels.
With growing income levels, both in urban as well as rural India on the
back of various government initiatives like NREGS, Farm loan waivers,
pay commission led salary hikes etc, we expect the per capita
consumption to improve in the medium as well as long term.

½
  


Gccording to McKinsey, proportion of low income groups is expected to
decline from 24% in FY05 to 10% in FY10e. This will act as a significant catalyst
for demand growth in decorative paints.

 
 
 

With better awareness levels, we expect a gradual shift from unbranded to
branded segment as well as improvement in product mix for players like Gsian
Paints as demand for emulsions continues to outpace enamels and distempers.
 ½
 
 
This will lead to creation of new homes, inaturn, fuelling incremental demand.
Currently, only 28% of Indian population is urban.
Urban share
 
    

This is a consequence of younger demographics (60% of India¶s population
is below 30 years of age), with proportion of working population expected to
increase from 40% in FY05 to 48% in FY15e.















   
  

      





c   

With production of passenger cars expected to grow, demand for automotive paints will continue
to remain healthy as sales are expected to grow in doubleadigits. Gnd with realty majors
launching new projects, construction activity is expected to gain momentum and generate
demand for decorative paints. Globally, the industrial paints segment accounts for a major share,
indicating that this segment offers many opportunities for paint manufacturers.
Ñ   
  
 
  

uY Consumers are increasingly involved in making purchase decisions.
uY Consumers expect better and more relevant functional benefits from
uY paints.
uY Emulsion paints are outgrowing the industry growth rate.
uY Trend of dark shades complementing light shades continues.
uY Tinting systems at store level are the order of the day.
uY Companies are getting more consumeracentric and a lot of valueaadded
uY services are being offered, like application support, colour consultancy
uY etc.


 

Gsian Paints enjoys leadership position in the Indian Paints industry, with
nearly 55% share of the organized segment. Over the last 10 years, Gsian Paints
has gained a market share every year owing to its strong brand equity and
innovative marketing tactics, with customer centricity being the key cornerstone
of every strategy.
Gsian Paints has the most comprehensive product portfolio across price
points. It is a leader across all the segments of decorative paints e.g.Exterior
Emulsions, Interior Emulsions (waterabased paints), Enamels (solventabased
paints), Wood Finishes and Distempers.909yui.
u
     

Goodlass Nerolac Paints Ltd.(GNPL), the Indian subsidiary of Japan based
Kansai Paint Co. Ltd, is the second largest paint company in India with presence
in decorative paints as well as industrial paints & marine paints, enamels,
varnishes, coatings, resins etc. It is the second largest coating company in India.
The company markets its products under the brand names Nerolac, Glossolite,
Goody, Gllscapes, Excel, in decoratives.
Kansai Nerolac commissioned its greenfield decorative paint plant with a
capacity of 1,500 tonnes per month at Hosur in Tamil Nadu early February 2010.
The full rampaup of this decorative capacity will be achieved in FY 2011. The
company has increased the share of revenue from decorative paints, constituting
nearly 50% of the total revenue. It has received its board approval for brownfield
capacity expansion of the Bawal unit in Haryana, with a capex of Rs 68 crore. The
estimated spend on capital expenditure is around Rs 300 crore by FY 2013.

·   

Berger Paints India Ltd is the third largest paint manufacturer and the
second largest decorative paint player in India. They are offering their customers
a variety of innovative painting solutions, decorative or industrial. The company
is headquartered in Calcutta and service the market through a distribution
network comprising of 75 stock points and above 12,000 paint retailers. They are
having their manufacturing facilities in West Bengal, Uttar Pradesh, Pondicherry,
Goa, and Jammu & Kashmir.
Berger Paints plans to double its annual capacity from 2.5 lakh kl to 5 lakh
kl over the next five years through greena and brownfield expansions. The
company plans to set up a new waterabased paint plant with capacity of 1.5 lakh
kl in Gndhra Pradesh and an automotive and industrial paints plant with
capacity of 0.5 lakh kl in Maharashtra.

!"     #$%

I GkzoNobel India, formerly ICI India Ltd, manufactures and markets
paints and speciality chemicals. Their manufacturing activities in India
commenced in 1939 with the setting up of Glkali and Chemical Corporation of
India Ltd in Rishra, West Bengal. GkzoNobel s Paints business in India owes its
success to innovative technology and strong brands such as Dulux and Duco.
GkzoNobel plans to set up a 50amillion litre plant either in Tamil Nadu or
Karnataka at Rs 100 crore.
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(
   Gsian Paints Utsav Floor Colour is a high quality oxide

powder, which keeps your concentrate flooring looking attractive for
years.It has high colouring strengths &mixes easily with cement .It is
manufactured using genuine Oxide imported from Persian Gulf. Its
brilliance & gloss keeps increasing with time. Glso , it is UV light
resistant & does not fade when exposed to sunlight.

  
 
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)   ½* 

(
  Gsian Paints Utsav Metal Primer Red Oxide can be used as an undercoat for
ferrous substrates. It has a good Gnti-Settiling properties & offers good opacity, coverage, flow
& leveling.

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(
  Gsian Paints Utsav Primer (E3) is a Solvent-Based primer that can be used on
cement as well as wooden surfaces.It is an under coat that provides good adhesion to the surface,
thereby increasing the life of the entire paint system.It hasw good sealing properties,which leads
to lower absorption, ensuring a uniform deposition of top coats.it is a quality product available at
economical price.
  
 
&  

(
  Gsian Paints Gpex Ultima Gdvanced Gnti Glgal Weather Proof Emulsion is a
water-based,modified acrylic, anti algal, high performance exterior wall finish. It incorporates
the latest state-of-the-art technology to provide long-lasting exterior performance even in the
most extreme tropical conditions of india. Its unique advanced anti algal chemistry ensures that
exterior walls are provided with power-packed resistance aganist algae and fungi growth. Its has
very good dirt pick up resistance and dirt cleaning properties

$
½ Premium

' 
 Rich Sheen


   Gcross all Colour World Dealers.

  
 


(
   Gpex Weatherproof Exterior Emulsion is a water-based 100% acrylic, exterior wall
finish. G high performance, long-lasting exterior paint specially formulated to withstand extreme
tropical conditions of high rainfall, humidity and heat, Gpex provides excellent resistance against
the growth of algae and fungi on the walls. It offers excellent protection against alkali and UV
degradation too.

$
½ Mid-Range

' 
 Sheen


   Gcross all Colour World Dealers.

  
 
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' Ñ

(
  Gsian Paints Duracast Fine Tex is a 100% acrylicd water based exterior
productspecially designed as an intermediate coating.It facilitates excellent adhesion of
subsequent coats .Its unique texture pattern has distinctive appeal. 1.Gsian Paint Duracast Fine
Tex is a rollable product which will provide opacity in single coat without any sagging 2.It
serves as an undercoat which will not only provide protection but also decor for a variety of
exterior & interior surfaces 3.It promotes adhesion of subsequent coats 3.It hides surface
undulation & fine cracks

$
½ Premium

' 
 Fine texture


   Select Markets
  
 
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(
  

$
½ Premium

' 
 Dholpur Stone Finish


   Gvailable through Gsian Paints Project Sales Only.

uY Products infomation sheet

  
 
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(
  

$
½ Premium

' 
 Rich Sheen


   Gcross all Colour World Dealers.
  
 
 

(
   Gsian Paints Gpex Stretch Water Repellent Exterior Paint is a 100% acrylic, water-
based hi-performance long-lasting exterior wall finish. This has an in built elasticity (Stretches
more than 150% of its original size) which with adequate dry film thickness can bridge hairline
cracks in the plaster up to 0.5mm. Due to the compactness Gpex Strtech resists penetration of
water caused by wind driven rain and is coupled with excellent anti-algal and anti-fungal
properties.

$
½ Premium

' 
 Rich Sheen


   Gvailable through Gsian Paints Project Sales Only.

Y
 
YY




  
 
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(
  Tractor Gcrylic Distemper is a water-based, interior wall paint and gives walls a
delightful, attractive, matt finish that lasts for ages. G time-tested formulation with acrylic
copolymer binder, its special formulation ensures shade retention for a long time and its fast
drying property facilitates quicker completion of painting jobs.

$
½ Mid-Range

' 
 Matt


   Gcross all Colour World Dealers.

  
 
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(
   Gsian Paints Tractor Synthetic Distemper is a water-based, interior wall paint. It is
the most popular distemper brand in India and gives walls a finish that is good looking, time-
tested, durable and value for money. Gsian Paints Tractor Synthetic Distemper gives a uniform
matt film, which can be wiped with clean water. Being oil bound, the paint film becomes harder
over a period of time, which gives better washability and durability.

$
½ Mid-Range

' 
 Matt


   Gcross all Colour World Dealers.
  
 
&

  (


(
  Utsav Gcrylic Distemper is a water-based, interior wall paint. It is a value-for-

money brand that makes it possible for consumers to have beautiful walls at affordable rates.
Being an acrylic finish, it offers a smooth and matt finish. The shades retain their brightness for a
longer time. White can be tinted with Gpcolite Universal Stainer to obtain customized shades.

$
½ Economy

' 
 Matt


   Gcross all Colour World Dealers.

  
 
&


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(
   Gsian Paints Utsav Synthetic Distemper is a water based finish which doesnot
come off on hands or clothes like chunna.It imparts a durable matt finish,which lasts all year
round.Utsav Distemper gives you a distemper finish at an economical price.

$
½ Economy
' 
 Matt


   Gcross all Colour World Dealers.

  
 
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+

(
  Premium Semi Gloss Enamel is a safe and healthy water-based enamel which can
be applied on suitably prepared masonry surfaces, wooden and metal surfaces. It has features like
odour and fumes free, meets EN 71 standards, has low VOC, and is quick-drying such that 2
coats can be completed in the same day.

$
½ Premium

' 
 Semi Gloss


   Gvailable through Gsian Paints Project Sales andGsian Paints Home Solutions.
Glso available in the States of Gujarat, Kerala, Karnataka, Tamil Nadu, Maharashtra( Ex of
Mumbai)

  
 
    +

(
   Gpcolite Premium Satin Enamel is a solvent-based finish. G low gloss enamel with
the gentle, soothing sheen of Satin fabric, it is just as tough and durable as premium high gloss
enamels and gives a long lasting washable finish. It can be used on interior and exterior surfaces.

$
½ Premium

' 
 Satin


   Gcross all Colour World Dealers.
  
 
   c 

+

(
  Gpcolite Premium Gloss Enamel is a solvent based finish that imparts a shiny new
look to surfaces painted with it. It forms a tough film that is extremely resistant to stains and
water, and thereby serves as a protective armour around the painted surface. Suitable for both
interior and exterior surfaces, it can be applied on wooden surfaces like doors, windows,
cabinets; on metal surfaces like grills and gates, and on suitably prepared masonry wall surfaces.

$
½ Premium

' 
 Glossy


   Gcross all Colour World Dealers.

  
 
&


+

(
   Utsav Enamel is a solvent-based paint that gives a long lasting glossy finish, which
keeps the surface looking as good as new. It forms a tough film that is resistant to stains and
water, and provides a durable finish at economical prices. Recommended for interior surfaces, it
can be applied on wooden surfaces (like doors, windows, furniture, cabinets), on metal surfaces
like grills, furniture and on suitably prepared masonry wall surfaces.

$
½ Economy

' 
 Glossy


   Gcross all Colour World Dealers.

Opaque Finish

  
 
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(
  Gsian Paints PU Exterior is a two component Polyurethane wood finish. It has a
Clear-Matt finish. Gsian paints PU Exterior provides excellent weather resistance, light fastness
& preserves natural beauty of wood on exteriors for years

$
½ Premium

' 
 Clear-High Gloss


   Gcross all Colour World Dealers.

uY Products infomation sheet

  
 
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(
   Gsian Paints PU Interior Glossy is a two component Polyurethane wood finish.it
forms a tough coating that offers excellent resistance to scratches & stains.It has a unique non-
yellowing property that accentuates the natural beauty of wood & keeps the furniture looking
good for years.

$
½ Premium

' 
 Clear-High Gloss


   Gcross all Colour World Dealers.

  
 
&  )

(
  Gsian Paints PU Interior Matt is a two component Polyurethane wood finish.it
forms a tough coating that offers excellent resistance to scratches & stains.It has a unique non-
yellowing property that accentuates the natural beauty of wood & keeps the furniture looking
good for years.

$
½ Premium

' 
 Clear-Matt


   Gcross all Colour World Dealers.
  
 
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(
   Gsian Paints Melamyne Glossy is an acid curing solvent based 2 pack wood
finish.It is specifically formulated as an protective & decorative clear coating of wood .It protects
the Interior wood for many years.It has got excellent resistance to staining from oils,foods & hot
beverages.

$
½ Mid-Range

' 
 Clear-Glossy


   Gcross all Colour World Dealers.

uY

  
 
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   Gsian Paints Melamyne Gold Clear Glossy is an acid cured solvent based 2 pack
wood finish.It imparts an clear finish.It not only protects the wood but retains the natural look for
years.It has good hardness & has excellent resistance to staining fom oils,food & hot beverages.

$
½ Mid-Range

' 
 Clear-Glossy


   Gvailable in select Markets

OPG UE FINISH

  
 
& c 



(
  Gsian Paints PU Palette Glossy is an opaque 2 component coating system

compromising of primer surfacer and top coats that can be applied on all kind of wooden
substrates.It forms a tough coating that offers excellent resistance too scratches & stains.It is
available in variety of shades & has an unique non- yellowing property

$
½ Premium

' 
 Opaque-High Gloss


   Gvailable in select markets
  
 
&  

(
   Gsian Paints PU Palette Satin is a opaque 2 component coating system

compromising of primer surfacer and top coats that can be applied on all kind of wooden
substrates.It forms a tough coating that offers excellent resistance too scratches & stains.It is
available in variety of shades. It has good non-yellowing property

$
½ Premium

' 
 Opaque- Satin


   Gvailable in select markets

  
 
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(
  Gsian Paints Melamyne Palette Glossy is an opaque 2 component acid cure system
consisting of primer surfacer & top coat that can be applied on all type of woods,
veneers,ply,MDF.It forms a tough coating that offers very good resistance to scratches &
stains.It is also available in variety of shades.

$
½ Mid-Range

' 
 Opaque-Glossy


   Gvailable in select markets

  
 
)   

(
   Gsian Paints Melamyne Palette Satin is an opaque 2 component acid cure system
consisting of primer surfacer & top coat that can be applied on all type of woods,
veneers,ply,MDF.It forms a tough coating that offers very good resistance to scratches &
stains.It is also available in variety of shades.

$
½ Mid-Range

' 
 Opaque-Satin


   Gvailable in select markets.

Y
Y
Y
Y
Y
Y
Y
Y
Y
  
 
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+

(
  Premium Semi Gloss Enamel is a safe and healthy water-based enamel which can
be applied on suitably prepared masonry surfaces, wooden and metal surfaces. It has features like
odour and fumes free, meets EN 71 standards, has low VOC, and is quick-drying such that 2
coats can be completed in the same day.

$
½ Premium

' 
 Semi Gloss


   Gvailable through Gsian Paints Project Sales or Gsian Paints Home Solutions
Only.

  
 
    +

(
   Gpcolite Premium Satin Enamel is a solvent-based finish. G low gloss enamel with
the gentle, soothing sheen of Satin fabric, it is just as tough and durable as premium high gloss
enamels and gives a long lasting washable finish. It can be used on interior and exterior surfaces.
$
½ Premium

' 
 Low Gloss


   Gcross all Colour World Dealers.

  
 
   c 

+

(
  Gpcolite Premium Gloss Enamel is a solvent based finish that imparts a shiny new
look to surfaces painted with it. It forms a tough film that is extremely resistant to stains and
water, and thereby serves as a protective armour around the painted surface. Suitable for both
interior and exterior surfaces, it can be applied on wooden surfaces like doors, windows,
cabinets; on metal surfaces like grills and gates, and on suitably prepared masonry wall surfaces.

$
½ Premium

' 
 Glossy


   Gcross all Colour World Dealers.

  
 
&


+
(
   Utsav Enamel is a solvent-based paint that gives a long lasting glossy finish, which
keeps the surface looking as good as new. It forms a tough film that is resistant to stains and
water, and provides a durable finish at economical prices. Recommended for interior surfaces, it
can be applied on wooden surfaces (like doors, windows, furniture, cabinets), on metal surfaces
like grills, furniture and on suitably prepared masonry wall surfaces.

$
½ Economy

' 
 Glossy


   Gcross all Colour World Dealers.

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