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Jeff Engler
ScoreNYC
February 26, 2011
=of restaurants fail)
  , it¶s
really 60%
hut that¶s still
WAY too high
Kow to open a
restaurant,
cheap and
reliable
 | 
|  |
|he bloated way
|oo much $$$ for
too little success
|he lean way
 Start today
he flexible
Conserve cash
Grow slowly
1) |al to customers
1) |al to customers
2) What they want
1) |al to customers
2) What they want
m
m

1) |al to customers
2) What they want
m
m

 m 

1) |al to customers
2) What they want
m
m

 m 



1) |al to customers
2) What they want
3) Measure progress
 What¶s
changed?
1) Distribution
1) Distribution
2) Advertising
1) Distribution
=farmers mar ets, food truc s, incubators, commercial itchens)

2) Advertising
=yelp, twitter)

3) |esting
=survey mon ey)
›ecap
| |  |

1) |al to customers
2) What they want
3) Measure progress