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INDUSTRY IN INDIA
PRESENTED BY,
F.MOHAMMED
SHARFUDEEN,
V.PONMANI,
A.RAJALAKSHMI,
K.SATHISH ADITHYA,
U.SUDALAI MUTHU,
G.VENKARESAN.
INSURANCE INDUSTRY
• Insurance sector in India is one of the booming
sectors of the economy and is growing at the
rate of 15-20 per cent annum.
• It contributes to about 7 per cent to the country's
GDP.
• The origin of life insurance in India can be traced
back to 1818 with the establishment of the
Oriental Life Insurance Company in Calcutta.
• In those days a higher premium was charged for
Indian lives than the non-Indian lives as Indian
lives were considered riskier for coverage.
•
CONTD...............
•The Bombay Mutual Life Insurance Society that
started its business in 1870 was the first company to
charge same premium for both Indian and non-
Indian lives.
INSURANCE:
vLife insurance is a contract between the policy
owner and the insurer.
vwhere the insurer agrees to pay a designated
beneficiary a sum of money upon the occurrence of
the insured individual's or death.
vIn return, the policy owner agrees to pay a stipulated
amount (at regular intervals or in lump sums)
WHY TAKE INSURANCE ?
ØSecurity for the family : Risk of life
• Threat of Substitutes:
• Customers deposits in their amount in to bank & post
deposits & purchase gold & silver.
• Investment in government securities.
• Money market investment
• Capital market investment.
•
• Power of buyer :
• Market is highly segmented.
• Insurance industry very return oriented and switches
easily.
• High switching cost creates buyers lock in and makes a
buyers bargaining power.
• Exercise bargaining leverage over premium.
• Threat of new entrants:
• Life insurance industry entry barriers is moderate.
• The Indian market is highly brand oriented .so it is
difficult to introduce new brand.
• The acceptability of new brand is also very low.
• Economies of scale is difficult to find in the initial stage of
entry in to market.
• Special permission is required from the government to
enter in the insurance sector.
•
GROWTH
• The life insurance industry witnessed a steady growth in
2009-10 financial year, with an 18% increase in total
premium received during the year to Rs 2,61,025
crore over the previous fiscal.
• Life insurance companies have also sold more than 2.8
crore policies in rural areas in FY'08 and FY'09.
• Up to the 2009-10 fiscal, life insurance firms opened
more than 11,927 branches, 70% of which are in
semi-urban or rural areas.
• The total assets held by life Insurance industry stood at
about Rs 12,90,000 crores as on March 31, 2010.
• life insurance industry has become one of the main
contributors towards the country's long-term
infrastructure growth.
Contd…
• After opening up of the sector the life insurance industry has
grown leaps and bounds. The industry has earned $ 540
billion total premium income during the F.Y 2009-10.
•
•
INTERNATIONAL SCENARIO
Countries Insurance Penetration Insurance Density (Per
(premium as a% of GDP) Capita Premiums in
USD)
HIGH
+437.5%
MEDIUM
0
(40.61%)
LOW
-437.5%
CNBC Consumer
awards 2010 Asia pacific NASCOM IT
HRM congress USER Award 2008
• •
• India has a total of 2.8 million agents of which 50% are with
LIC alone.
•
•Jeevan Anand
HIGH •Money plus ploicy •New Bima Nivesh.
•Pension plus •New Jeevan Shree.
Business growth Rate
Cows: Dogs:
•Group scheme •
•Health plan •
•Amulya Jeevan
•
LOW
• Weakness :
1) Lethargic Staff
2) Large scale Corruption in Main Office
3) Ultra-Slow decision making process
4) Internal problems between Top Management and
lower cadre Employees
• Opportunities :
1) Pension Market
2) Health Insurance
3) Large Real Estate investment portfolio
•
• Threats
1) Internal discord
2) New players
3) Red-tapism
LIC Market share
Strategies of LIC
• First Mover Advantage
• Product Differentiation
• Market Segmentation
•
• HIGHLIGHTS
•
• Travel Insurance
• Asset Insurance
• Health Insurance
• Corporate Insurance
•
Investments of Bajaj Allianz
• T- Bills
• G-sec
• Corporate Bonds
• Equities
• ADR and GDR
•
Mission and vision
• Mission:
• As a responsible, customer focused market leader, we will
strive to understand the insurance needs of the consumers and
translate it into affordable products that deliver value for
money.
• Vision:
• To be the first choice insurer for customers.
• To be the preferred employer for staff in the insurance
industry.
• To be the number one insurer for creating shareholder value
•
Bajaj Allianz Life Insurance
Company
Branches
Standard chartered bank Group Employee
Benefit
Satellite
Jankalyan Sahakari
Bank
Cows: Dogs:
LOW
• Weakness:
v Company have not penetrated in the rural market.
v There is no plan for the low income group.
v Fees for the advisor is high than the other company.
v Lack of portfolio life insurance plans.
•
Contd….
• Opportunity:
• Good potential market (77%)
• Company can penetrate in rural markets.
• Bajaj Allianz plans to focus on group insurance for its next
phase of aggressive growth.
•
• Threats:
• ‘OLD HABITS DIE HARD’: Its still difficult task to win the
confidence of public towards private company.
• Competitors offering similar kind of insurance
• Emergence of substitute products
•
Strategies:
• Hub & spoke model BALIC has a
large
• network in the
market with
over 213,000
•
Licensed
agents
•
• Bank assurance:
• Tie-up with 2 major scheduled banks around 170 Co-operative
banks and Regional Rural banks.
• Alternate Channels:
• The company has tie-ups with more than 300 Corporate
Agents,150 brokers & 3,100 Franchisees
•
Key Strategic Drivers
Challenges faced by BA:
• People do not believe private insurance
companies to invest their money, even if
they invest, they expect more return.
• Stiff competition among private life
insurance companies, direct competitor
of BA is ICICI prudential life insurance.
• Shortage of qualified agents.
• Lack of awareness among the public
about private life insurance companies.
•