CROSS CULTURAL

DYNAMICS

- JB Jacob
School of Management Studies, CUSAT
Concept of culture

According to Hall (1959) culture is the

pattern of taken for granted assumptions
about how a given collection of people
should think, act, and feel as they go
about their daily affairs.
Hofstede (1991) describes that culture as
“Collective programming of the mind
which distinguishes the members of one
group or category of people from
another”.
There is a diffuse range of elements
involved in cultural programming:
 Language-both verbal and non-verbal

 Economics
 Religion
 Politics
 Social institutions; family structure
 Values
 Attitude
 Manners
 Customs
 Education
How Organizational culture form:
 Cross-Cultural

 Definition: Cross-Cultural Interacting

with and or comparing two or more
cultures, and understanding their values,
beliefs, and norms.
Cultural differences
 Cross culture
Cross culture means the behaviour of people
in organizations located in cultures and
nations around the world. It focuses on the
description of organizational behaviour
within countries and cultures, on the
comparison of organizational behaviour
across counties and cultures and perhaps
most importantly, on the interaction of
peoples from different countries working
within the same organization or within the
same work environment.
 Aims and objectives of cross-
cultural study
1) cross-cultural study helps to
understand the systematic co-
variation between cultural and
bahavioural variables
2) cross-cultural study can also reveal
the total range of the board
variability and every possible
difference which exists in human
social behaviour
Ways to Change
Organizational Culture
 Education/share knowledge
 Speak up
 Healthy staff/heal individual wounds
 Be passionate
 Management training
 Advance career
 Role modeling
 Build trust, team, support
 Process improvement
 Listen
 Rebel
Thank you