Aldefer’s ERG Theory

Growth
Existence Relatedness

Aldefer’s
Theory
Aldefer’s Theory in comparison with Maslow

Aldefer’s Theory Maslow Theory

Psychological Needs
Existence
Safety Categories
Belongingness
Relatedness Social
Love
Esteem
Growth
Self Actualization
Maslow Theory vs Aldefer’s Theory
Maslow Theory Aldefer’s Theory
• Unfulfilled needs are • During a satisfaction-
predominant and the progression process,
seek for higher level of frustration-regression is
needs is not activated at work.
until the predominant is • Frustration to satisfy the
satisfied. ERG needs as motivation
causes redirection of
efforts to a lower-need
for satisfaction.
 Herzberg’s Two Factor Theory
• Dissatisfiers and satisfiers
• Also called as
–Hygiene motivators
–Extrinsic-intrinsic factors
 Extrinsic factors
• Maintain at least a • Salary
level of “no • Job Security
dissatisfaction.” • Working Conditions
• dissatisfiers • Status
• E.g. When job context • Company procedures
condition are not present, • Quality of technical
employees are dissatisfied, supervision
but when conditions are
present employees are not • Quality of interpersonal
motivated. relations
 Intrinsic Factors
• Builds a strong level of • Achievement
motivation that can • Recognition
result in good job • Responsibility
performance,
• Advancement
• Satisfiers or motivators
• Job
• Growth