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INTRODUCTION TO PROJECT
Our objective of the study is to analyze the Subrata Roy¶s profile as being a successful
Entrepreneur. To understand the former part, we have gone through the background, profile &
ideology of Subrata Roy Sahara. Also, we have studied Sahara India Pariwar¶s business, history,
their current scenario, etc & gathered appropriate information which is former necessary for the
completion of project.

An Y
YY Y is a person who has possession of a new enterprise, venture or idea and is
accountable for the inherent risks and the outcome. The term was originally a loanword from
French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in
English is a term applied to a person who is willing to launch a new venture or enterprise and
accept full responsibility for the outcome. Jean-Baptiste Say, a French economist, is believed to
have coined the word "entrepreneur" in the 19th century - he defined an entrepreneur as "one
who undertakes an enterprise, especially a contractor, acting as intermediatory between capital
and labour".

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SAHARA INDIA PARIWAR

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        is an Indian multi-business conglomerate with diversified business
interests that include financial services, housing finance, mutual funds, life insurance, city
development, real estate activities, print and television media, film production, sports,
information technology, health care, tourism, hospitality and consumer products. It owns the
New IPL team Sahara Pune Warriors and also sponsors the Indian Cricket and Hockey teams.

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  r r r

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èuality is their essence and they always

stressed on the èualitative aspect.
Consequently in this run for quality, quantity
has always pursued by them. They look
forward to reaching the zenith and reaffirm
their commitment to the process of sound
nation-building.

Y
Y


Yr
Y 




  Emotion is in Performance of genuine duties towards the loved ones primarily in their
benefit, from their point of view. EMOTION is THE KEY that generates the required energy
and enthusiasm for desired quality performance.


 Y The enthusiastic obedience of laws and orders, which are given by the rightful
authority.


The enthusiastic obedience of laws and orders, which are given by their CONSCIENCE.

 
 Results from honouring Rules, Regulations, Commitments, Values, Fairness,

Performance of Duties by honestly balancing one's own and others' reasonable point of view in
the matters of Material & Emotional aspects.



 Means total transparency in action, reaction, attitude and all other expressions and the
conviction to follow the right course.

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  Never should they
discriminate in any of their actions, reactions,
attitudes, decisions, conclusions, and in any of
their expressions while caring for the six
healths of other human beings, namely
physical, material, mental, emotional, social
and professional healths. 

Y Y
Y
 To definitely make others feel important and respected by giving sincere regard
to others' feelings, reasonable wishes & thoughts with an open and receptive mind and warmth.

Y  There is a religion higher than

religion itself - it is NATIONALITY. They
practise their religions in the confines of their
homes, but outside, they should be Indians and
only Indians. 'Bharatiyata' or Nationalism thus
 becomes our supreme religion.

Y
Y 
Y 

 Means to progress and prosper together for collective sharing and
caring and not individually or for a select group.



Y  Y

 People generally
manipulate and deceive for achieving their
unreasonable desires and greed if others do not
or cannot see, hear or understand. But they
firmly believe that their mind inside knows the
truth and they should be absolutely honest to
their mind inside and accordingly their actions,
reactions, directions, decisions and all their
expressions should be present in all human
dealings. 

rYY
Y
To develop a sense of respect for oneself in others' mind, i.e. to generate genuine
& warm feelings for oneself among others on a continuous basis.


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In any human relationship, it becomes imperative to take into consideration the materialistic
aspect of life - we do so but by giving it second priority.

The first priority is given to emotional aspect and with perfect blending of materialism with
emotionalism, results in continuous collective growth for collective sharing and caring, that
gives an impetus to our philosophy - "a

a 

".



There is a religion higher than religion itself -

it is the INDIAN NATIONALITY. The swirl
of the Tricolour never fails to move a Sahara
Worker. For they believe, it is the great feeling
that transcends all castes, creed and sects.
Bharat Parva is Celebrated on every 26th of
January and 15th of August with a spirit and
gaiety rarely seen.It comes from our heart.

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SUBRATA ROY SAHARA-An ENTREPRENEUR

^r
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 was born on 10th June 1948 at Araria 40 km. north to Purnia, Bihar, he is
the Managing Worker and Chairman of the Sahara Group of companies based in India. Sahara is
based upon Subrata Roy Sahara¶s belief in the ethos of a family (the reason why the group is
called a Pariwar - family in Hindi) and was termed by the Time magazine as µthe second largest
employer in India after the Indian Railways¶. From an asset base of USD 43 in 1978 when it was
founded, the group has today exponentially grown to become a major business conglomerate in
India. He is the Richest Bengali Person in India after Amar Bose, founder of Bose Corporation,
USA

Subrata Roy received his Bachelor of Engineering, Electronics and Communication Engineering,
in 1996 at National Institute of Technology Durgapur and MS, Computer Engineering from San
Jose State University, USA, in 2007.Subrata Roy married to Swapna in 1974 and they have two
sons. He possesses a huge private property at Lucknow in Uttar Pradesh called Sahara City. He
is well known for his flashy lifestyle. His rise is also associated with his close proximity with
Amar Singh, a business man and political leader of Samajwadi Party and its President and
founder, Mulayam Singh Yadav.



Y  

 
He has talked about problems and proposed the solutions on 5 social issues namely Population,
Education, Political (Election) system, Media & Religion, besides interacting on various aspects
of life and professional life. According to him if these five issues are taken care of properly, our
beloved country shall be the best in the world.

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ër
 

In business profit earnings and overall growth of business get the highest priority and are
certainly creditable, but ultimate credibility of business enterprise, particularly of larger ones is
in the utilisation of profit, be it for best possible upliftment of its workforce and for espousing
Social, National Development causes or for rendering services to mankind as a whole. Fulfilling
the èualitative aspect of utilisation of profit, the world's largest family µSahara India Pariwar' is
proud to have reached today new horizons of growth and development.

On the basis of our philosophy of Collective Materialism we have always given importance to
the fact that profit earning is the èuantitative aspect whereas the proper utilisation of profit is the
èualitative aspect. Ironically, we only recognise and get recognised by the èuantitative aspect.

I, therefore earnestly appeal to one and all in Politics, Media, Business etc. that every action,
reaction, selection, appreciation or criticism should be oriented strictly towards the èualitative
aspect. I appeal to anybody and everybody to accord top priority to èualitative aspect in
anything and everything for peaceful, prosperous and progressive co-existence of mankind
anywhere and everywhere.

Today, I feel proud of the fact that I am the Guardian of the World's largest family. Perhaps, I
am the world's only person whose family is so vast, so disciplined, so dedicated and so
committed. Such a vast family as Sahara India Pariwar has a grand and infinite future and I am
sure that we will sustain our duty, consciousness, discipline and dutifulness with a sense of
dedication, as we have always done in the past, so that together we could build an India full of
energy and radiance.

Subrata Roy Sahara has pursued a large number of philanthropic endeavors, and his company is
involved a activities like monthly financial assistance to the families of the Martyrs of the
Mumbai Nov '08 terror attack and to the families of Kargil War Martyrs, projects in the fields of
rehabilitation of a million victims of natural disasters, health, education and nutrition
programmes for children and women, adult literacy and vocational training initiatives, behaviour
change communication programmes, rehabilitation of physically challenged people, mass
marriage ceremonies of 101 underprivileged girls on annual basis and support to National Cadet
Corps (NCC) forms part of Sahara¶s universe of concern.






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YYY

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jc The ITA TV ICON (2007)
jc Mother Teresa Millennium Award for Renowned Industrialist (2005)
jc Global Leadership Award (2204)
jc Businessman of the year Award (2002)
jc Best Industrialist (2002)
jc National Citizen Award (2001)
jc Karmaveer Samman (1995)
jc Udyamshree (1994)
jc Baba-E-Rozgar (1992)
jc Noble Citizen Award (1986)

Subrata Roy Sahara has also written two books 'Shanti, Sukh & Santushti¶ and µMaan, Samman,
Atmasamman¶ on the philosophy of life.

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Through this book it is absolutely convincing that the most dominating need of every human is
strong security feeling of life, health, material, respect and love and then more material, more
respect and more love. 24 hours - 365 days all your actions, reactions, planning and all
expressions revolve around the above needs and continuous achievement of all these depends on
you and you need not depend on others.

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Emotions are of two kinds - love and respect. Love is an inferior emotion which has been given
by God to fulfill your reasonable, unreasonable needs. But in human society since we have the
thinking power, respect for others and sense of self-respect are the most superior emotions.

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HISTORY OF SAHARA INDIA PARIWAR

The story of sahara india pariwar is remarkable by any standard-a corporate fairy talel;

Subrata Roy began his journey in 1978, when he founded Sahara in 1978 with three workers in
the northern state of Uttar Pradesh as a small deposits para-banking business. In 1978, subrata
roy, a man from a humble family with 15 dependants, founded a savings institution in gorakpur,
a poor area in northern India. He had assets of Rs.2000, and a single office.

‘
D Alok Sharma started Air Sahara on a shoestring budget in 1978. Then, it was called
Sahara India Pariwar. Today, the airline connects to 29 destinations including 5 international
destinations, operating a dozen Boeing 737 airliners and seven regional jets. It also operates four
helicopters on charter flights between Delhi and Mumbai (Bombay). The carrier was allowed to
begin flying to neighboring countries in the spring of 2003.

 ‘ ‘D The Company was incorporated as LIVEWELL HOME FINANCE LIMITED on

19th August and obtained certificate of commencement of business on 25th October. The
Company has been originally promoted by Mr. E.V.P.S. Krishna and Associates. The Company
has concentrated in establishing the Housing loan portfolio in and around Hyderabad and as such
100% of the total loan sanctioned are to various Government and Semi Government employees
placed in Hyderabad. The company has at present concentrating on loans up to Rs.1, 50,000/-.

Y    ‘ D Air Sahara (S2) began operations on December 3, 1993. It is part of the Sahara
India Pariwar conglomerate which has interests in finance, media and entertainment, housing
and infrastructure, tourism, consumer products and information technology. Its fleet includes
B737-700s, 737-800s and 737-400s as well as a fleet of seven Canadair regional jets. Offering
123 daily flights across India, the airline is undergoing a complete overhaul and restructuring.

Sahara began a charter service with four new helicopters in 1999. The late 1990s were
characterized by fare wars as Sahara struggled to lift its market share and build its fleet. In April
1999, the airline cut fares again by 10 to 20 percent.

Parvez Damania, who had founded Damania Airways and sold it to NEPC Group in 1995,
became director of Sahara Airlines in February 1999. Chief Controller Uttam Kumar Bose, who
had been with Sahara Airlines since it was founded, left the airline in August 2000 and joined

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start-up Crown Express. He was soon backing with Sahara, however, in the position of chief
executive officer.

 D Sahara Mutual Fund is sponsored by the Sahara India Financial Corporation Limited
(SIFCL), the flagship company of Sahara India Group. Incorporated in 1987, SIFCL is the First
Residuary Non-Banking Company (RNBC) in India that has been granted certificate of
registration by RBI and is a leading public deposit mobilization company in the Private sector.
Sahara Asset Management Company Private Limited, the AMC of Sahara Mutual Fund, was
incorporated on August 31, 1995.

Y   ‘
D Sahara Arts & Management Academy (SAMA) was established on 20 February
1997 by Hon'ble SAHARASRI Subrata Roy Sahara, Managing Worker and Chairman, Sahara
India Pariwar at Lucknow with the aim of providing high quality educations.

D Sahara TV was launched in 2000 as a 24-hour Hindi entertainment channel but in April
2003 Sahara TV was renamed as
  . On 10th October

D The world¶s largest family 'Sahara India Pariwar' launched a 24 hour national Hindi
Channel, Sahara Samay, in 2003. It is the first ever city centric satellite news channel covering
31 cities in India with their own city news bulletins. Mar 28, 2003 - These are the broad tenets
guiding Sahara group's foray into broadcasting. The Sahara India Pariwar on Thursday launched
a 24-hour national Hindi news channel, Sahara Samay, on 28 March 2003, along with 31 city-
centric regional Hindi news channels in phases. Arup Ghosh heads the Sahara Samay national
news channel. Jan 15, 2005 - This is the fourth news channel from the Sahara Samay bouquet on
the lines of the ones for UP and Uttranchal, MP & Chattisgarh and Mumbai. Feb 4, 2008 - As
Channel Head of Sahara Samay Rashtriya, Ghosh launched the national channel and provided
the blueprint and support base for the launch of four other regional news channels by the Sahara
group. Sep 5, 2010 - The 24X7 national Hindi News Channel, Samay, has earn 21.9 million
viewership with a GRP of 12.5 percent in the latest week

‘ D According to an official release of the company, ³Sahara India Pariwar had signed
a contract on July 15, 2003, to be a sponsor for Indian national hockey team (men) for eight
years with Indian Hockey Federation.

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Y  D A recent entrant in the field of life insurance. Its insurance company - Sahara India
Life Insurance Company Ltd. was granted license by the insurance regulator - the IRDA, on 6
February 2004. With this approval, Sahara Life Insurance becomes the first wholly Indian-
owned company in the Indian life insurance market without any collaboration with the
organizations abroad. The paid up capital of the insurance company at the time of its
commencement was Rs 157 Crore. The Chairman of Sahara Pariwar, Subrata Roy Sahara, is also
the chairperson of Sahara Life Insurance Company limited.

 D Aamby valley project and thereon an entrant in the infrastructure and housing facilities.

 D The Channel became SaharaOne with the launch of The First Indian Sangeet Awards held
at the Royal Albert Hall, London.

  ‘  !D Air Sahara has been confirmed to have signed a four-year, $70 million deal that
will come into effect January 1, 2006. This deal is set to raise the BCCI's net worth to $550
million once all the tenders, advertising and sponsorship deals are finalized. The previous
sponsorship deal with BCCI had been struck by Sahara India Pariwar for $52 million.


D Company name has been changed from Livewell Home Finance Ltd to Sahara
Housingfina Corporation Ltd.

SaharaOne Television provides a strong mix of engrossing fiction & non-fiction entertainment
and is popular for its star-studded mega events, dramas, mythological series, reality shows, kid¶s
programming, thrillers, feature films, film-based programmes, and much more. Even as it
provides variety of shows across all the above genres, SaharaOne Television also focuses on
providing entertaining and engrossing portrayal of strong, independent thinking Indian women
in its soaps and serials.

SaharaOne Television is part of the umbrella brand SaharaOne Media and Entertainment Ltd,
whose other businesses includes SaharaOne Motion Pictures - India¶s biggest motion pictures
production company, FILMY ± A 24 hour digitally encrypted movie channel and FIRANGI ±
India¶s first world television channel in hindi.

Under its Motion Pictures business, Sahara is engaged in business of producing, marketing and
distribution of motion pictures in Hindi and other regional Indian languages. Its successes
include G
,   ,
  ,   ,  . In September 2010, the company was in

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talks to acquire MGM Studios, but the deal collapsed. Sahara is willing to try again to take over
MGM.

However Sahara India Pariwar is creating a Film City to provide filmmakers with everything
they need to make films, television software and commercials. The existing infrastructure of the
Film City will be renovated and equipped with the most modern and latest technology.

 
D Some 140 workers of Sahara Airlines moved an industrial disputes court against the
Sahara India Pariwar in November 2007, alleging irregularities in the manner in which they were
redeployed within the group.

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Sahara India Commercial Corp (SICCL) has moved the Bombay High Court against Jet
Airways, charging it with not paying instalments for buying the erstwhile Sahara Airlines (now
JetLite) in April 2007, Jet said Tuesday.

In a regulatory statement, Jet Airways - India's largest private carrier - said there was a
disagreement between the two companies on income tax-related issues, adding that the income
tax department had raised certain issues on Sahara Airlines for the period prior to the takeover.

According to it, these issues were unrelated to the activities of JetLite.

Jet Airways bought Sahara Airlines for Rs.1,450 crore in 2007 paying Rs.900 crore upfront, and
had agreed to pay Rs.137 crore as yearly instalments over the next four years, the private air-
carrier said.

'SICCL has not accepted this position and has therefore moved the high court for appropriate
relief,' the regulatory statement said.

'Since the matter is sub-judice, we have been advised not to make any comment on the merits of
the matter,' it added.


 D The Lucknow-based business family also named eight other promising juniors archers
who would be receiving the same awards for the year 2009-10. Sahara India Pariwar official
Abhijit Sarkar said the idea of these awards was to motivate the young archers to excel in
various international meets. He said a total Rs 30 lakh would be given to 24 archers this time and
the share amount would vary according to their performance in the various national and
international competitions

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‘D Launched On Date 11/10/2010 Associated with Top Indian Brand Sahara India offers a
range of consumer products and is developing one of the largest retail chains in India under the
brand name Sahara Unique. Its product range includeD Fashion & Lifestyle Products, Fitness &
Leisure Products, Clothing, Jewellery etc.

‘ Y YY ‘ Sahara India Pariwar, the conglomerate run by Indian billionaire Subrata
Roy, is the latest Indian company to buy a landmark business in Britain by acquiring the historic
Grosvenor House Hotel that was once home to the Duke of Westminster and frequented by
royalty, celebrities and business leaders since its re-opening in 1929. 

After having failed to buy debt-ridden Hollywood studio Metro-Goldwyn-Mayer Inc (MGM) in
September 2010, Sahara has acquired the iconic London hotel from Royal Bank of Scotland
(RBC) for, what some say, a throwaway price of £470 million (Rs3,275 crore)."The valuation of
the hotel, three years back was more than £1 billion. The valuation, even today is quite high but
due to highly satisfactory due diligence by the RBS who owned the property and after long and
strict negotiations, we have purchased it for £470 million," said Sahara Group chairman Roy.

‘‘ Sahara India Pariwar, the conglomerate run by Indian billionaire Subrata Roy, is the latest
Indian company to buy a landmark business in Britain by acquiring the historic Grosvenor
House Hotel that was once home to the Duke of Westminster and frequented by royalty,
celebrities and business leaders since its re-opening in 1929. Sahara group acquired the Pune IPL
team (Sahara Pune Warriors) on 21 March 2010 for Rs. 1702 crores. Sahara India Parivar has
sponsorship rights of Indian Cricket Team since 2001. In the last bid Sahara had bagged the
sponsorship for the Indian cricket team for Rs. 400 crore for a four-year period ending December
2009, and had agreed to continue for six more months as Board for Cricket Control in India
could not find any sponsors. The group on Monday, 31 May 2010 re-secured the sponsorship
rights for the Indian men's cricket team till December 31, 2013. Sahara outbid Bharti Airtel for
the right to sponsor Team India. Sahara bagged the rights for Rs 3.3 crores per match.Sahara and
Airtel had submitted the eligibility documents and security deposits on Saturday and the bid was
submitted on Monday and thereafter, BCCI's marketing committee decided the new sponsor of
Team of India

Today 28 years later, sahara india pariwar is india¶s largest privately owned company, with 32
subsidaries. It employess 910,000 people - more than any other Indian company apart from the
state owned Indian railways - he has assets of 300 crores and 1707 offices. Roy has succeeded in
etching his place within the mentions of Indian corporate history.
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SAHARA INDIA PARIWAR in VARIOUS

BUSINESSES
 

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Y The first wholly Indian Owned

Private Life Insurance Company with presence
in most parts of the country. It has a team of
well trained and committed professional
advisors with special focus on rural areas and
the less affluent segments of the Indian
society. The company offers an exhaustive
range of competitive products that caters to
individuals of all ages and segments along with
prompt and quality customer services and
support.

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Y A disciplined and
professional Fund House bringing World Class
performances in Mutual Fund Management.

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A National Housing Bank regulated & BSE
listed company. In India, housing finance
market is around Rs. 1, 20,000 crore (USD
25,580 million) with a growth rate of around
20%.

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 is planned as an exclusive

City nestled across 10,600 acres of the

majestic Sahayadris in the pristine Western
Ghats. The project envisages development of a
premium, self-contained City with a well laid
out world class infrastructure and facilities for
premium living, leisure and entertainment,
 sports and adventure, knowledge and
education, hospitality and fine dining,
advanced healthcare, meetings and conferences
etc. in a highly secured environment.

r   r The world's 

largest chain of integrated townships ranging

from approx. 80-300 acres offering amenities

superbly matched to international standards
being developed in number of Tier I, Tier II &
Tier III cities across India. A Sahara City
Homes Integrated township shall typically
consist of a gated community with residential 

units in the form of apartment towers,

townhouses and individual houses.

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   Y The premium residential

complexes typically designed on 10-30 acres,
comprising solely of residential units like
 apartments, villas and penthouses.

r r    A world-class 

5-Star Hotel spread over 7.42 acres and located

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adjacent to the Mumbai domestic airport, it is 
the flagship hotel project of Sahara India

Pariwar. Currently, it has 210 guest rooms, 13

suites and 9 restaurants which are expandable
to 412 rooms and 13 restaurants. It contains 
some of the best modern features like World's
largest pillarless clear-to-sky dome of its kind,
World's first Hemisphere-shaped Glass

Elevators, Marine Aquarium, Lagoon area,
Inward and Outward facing rooms, Glass Roof
rooms, Spacious Parking and shall have
amenities like Sahara Health and Wellness
Centre, Multi-cuisine restaurants and Preview
theatre.

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# A
state-of-the-art, multi-speciality, tertiary care

hospital providing world class facilities with

more than 50 super specialities and latest
generation equipments under one roof. This
hospital got operational in February 2009 and
is currently operating with approximately 350

beds, including 120 bed Critical Care
Infrastructure and expandable to 554 beds. It is
spread on 31 acres and contains ultra-modern
centre for preventive and alternative medicines
like Ayurveda, Homoeopathy, Naturopathy
and Yoga for Holistic approach.

 

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 "   

r   24 hours digitally encrypted

 Entertainment Channel spread globally.


 24 hours digitally encrypted Movie
Channel. 

r      rHas

always provided a platform for unique and
quality cinema and continues its quest to

entertain all kind of audience. It has released
over 35 films and won 5 National Awards

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 Designs, develops and delivers
cutting - edge digital visual effects for
domestic and international feature film and 
television projects.

r Round-the-clock free-to-air National

Hindi news channel.


r r Round-the-clock 36 city

specific Regional news channels.

r r 38 Editions of

 Hindi Daily Newspaper with 6 Printing
Centers.

r   1 National Edition ± 72

pages English Weekly with Pan India News
Network. 

$ r r 15

Editions of Urdu Daily Newspaper with 9
 Printing Centers.

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 r AALMI SAHARAD 28
pages International Urdu Weekly.


$ r 100 Pages Monthly

Magazine.


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 Developing Largest Chain of Multiplexes in India. Around 230 x 3 screens
throughout the country

 
 Developing world-class film city on around 100 acres of land with an investment of
180 crores (USD 41.74 million) approximately and with an Academy.

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  50 Bureaus, 1000 Correspondents across the globe & over 1600 V-SATs for
news collection.

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SAHARA COMOSALE

SAHARA COMSERVS

SAHARA CARE

India¶s largest commodity sales and Services Company. We shall soon be having our full-
fledged working bases with staff at over 2800 offices in India and 16 more countries with 23
offices having 100 franchisees in each country like England, China, Germany, South Africa,
Saudi Arabia, West Indies, Sri Lanka, New Zealand, USA, Australia, Japan, èatar, Dubai,
Russia, Nepal, and Bangladesh.

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At present our product division offers a range of products of everyday use as well as objects of
desire through a chain of showrooms called 'Unique' in various locations of India. The number
of these showrooms is proposed to be increased to 6000. The products offered come under three
categories
1. Sahara Select - Fashion & Lifestyle Products

2. Sahara Care - Daily Need Products and

3. Sahara Sports - Fitness & Leisure Products

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       Is engaged in

creating self- employment to bring forth socio-
economic development of the people of Araria,
through its training-cum-R&D centre and
produces eco-friendly, biodegradable top
export quality diversified jute products e.g.
Blankets, Carpets, Floor covering, Handicrafts,
Jute Chappals etc. and successfully creating
high demands both in Domestic and
International Market.

 



r   Providing IT Services,

Outsourcing, Web Media and Mobile
 Interactivity & Application Solutions.

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CURRENT SCENARIO
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Sahara Group as an µincubator¶ of companies is made up of a collection of independent

companies with operations spanning various segments of the energy sector. These companies are
nurtured from inception to maturity under the Group after which they are exited as full stand
alone affiliates.

Although the companies function under a Group umbrella, each of these companies is setup as
an independent limited liability company comprising of their own Boards, Managing Directors
and Management Team responsible for all aspects of its operations. Human Resources, Legal,
Finance and Administration departmental functions are centralized at Group level.

Below is a list of Sahara companies and affiliatesD

jc Sahara Energy Resource Nigeria Limited

jc Sahara Energy Field Limited

jc Sahara Trade West Africa Limited

jc Sahara Bulk Storage Facilities Limited

jc Aviation Air and Land Services Limited

jc Casablanca Ventures Limited

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jc Sahara Sea Support Services Limited

jc So Energy Limited

jc P-Lyne Energy Limited

jc Sahara Power Resource Limited

jc Sahara Gas Limited

jc Sahara LNG Limited

jc Sahara Farms Limited

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Under the flagship real estate project

  a   chain of townships is proposed to be
across 217 cities in India. Recently Sahara has launched its Sahara Grace brand of residential
complex at Kochi. After Sahara Grace at Gurgaon and Lucknow the Kochi project is the third
under this brand which is positioned to provide a product mix of apartments and penthouses to
its residents. Other ventures of Sahara real estate business are Sahara States ± Lucknow,
Gorakhpur, Hyderabad and Bhopal, Brand malls ± Sahara Ganj, Lucknow and Sahara Mall,
Gurgaon.

'c Sahara Mall

'c Sahara Ganj

'c Sahara City

'c Sahara Sahar

'c Sahara Grace

 


Y

Sahara is consisting residential city called AMBY VALLEY in Maharashtara near Mumbai Pune
expressway. The city is spread over 10000 acres of land. The city is being made eco friendly
with the help of Japan. The city consists of airport, international school, water treatment plant.
The project envisages development of a self-contained City with facilities for living, leisure and
entertainment, sports and adventure, knowledge and education, hospitality and fine dining,
advanced healthcare, meetings and conferences . The Hill City has plans for creating an
ensemble of approx. 13,000 Villas, Chalets and other residential properties in distinctive
architectural styles.

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Sahara is also active in Media & Entertainment businesses. It owns a National Hindi News
Channel
, consisting of 36 cities specific regional news channels Sahara Samay,
 
 , general entertainment channel and a Hindi movie channel . Sahara Samay received
the "Broadcast Engineering Excellence Award" in 2008 for its network newsroom technology.
Sahara has recently launched   channel which is positioned as World Television in
Hindi.

'c Sahara One

'c Sahara Filmy

'c Sahara Firangi

'c Sahara Samay

'c Aalmi Sahara

'c Sahara Samay NCR

'c Sahara Mumbai

'c Sahara Samay M.P/Chattisgarh

'c Sahara Samay Bihar/Jarkhand

'c Sahara Samay U.P/Uttaranchal


Y 

Sahara has also forayed into the print medium. In print industry Sahara has one national weekly
magazine in English, 7 editions of Hindi Daily Newspaper  
 , nine editions of
Urdu Daily Newspaper   
  and one International Urdu Weekly.

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Under its Motion Pictures business, Sahara is engaged in business of producing, marketing and
distribution of motion pictures in Hindi and other regional Indian languages. Its successes
include G
,   ,
  ,   ,  . In September 2010, the company was in
talks to acquire MGM Studios, but the deal collapsed. Sahara is willing to try again to take over
MGM.

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Sahara India Pariwar is creating a Film City to provide filmmakers with everything they need to
make films, television software and commercials. The existing infrastructure of the Film City
will be renovated and equipped with the most modern and latest technology.




Under its tourism business Sahara has launched

   - an integrated travel and tourism
service provider for domestic and international services.

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Sahara Group acquired the Pune IPL team (Sahara Pune Warriors) on 21 March 2010 for Rs.
1702 crores.

Sahara India Parivar has sponsorship rights of Indian Cricket Team since 2001. In the last bid
Sahara had bagged the sponsorship for the Indian cricket team for Rs. 400 crore for a four-year
period ending December 2009, and had agreed to continue for six more months as Board for
Cricket Control in India could not find any sponsors. The group on Monday, 31 May 2010 re-
secured the sponsorship rights for the Indian men's cricket team till December 31, 2013. Sahara
outbid Bharti Airtel for the right to sponsor Team India. Sahara bagged the rights for Rs 3.3
crores per match. Sahara and Airtel had submitted the eligibility documents and security deposits
on Saturday and the bid was submitted on Monday and thereafter, BCCI's marketing committee
decided the new sponsor of Team of India.

Y 

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Sahara group owns a hospital in Lucknow. The hospital was opened in 2009. This hospital got
operational in February 2009 and is currently operating with approximately 350 beds, including
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120 bed Critical Care Infrastructure and expandable to 554 beds. It is spread on 31 acres and
contains a centre for preventive and alternative medicines like Ayurveda, Homoeopathy,
Naturopathy and Yoga for Holistic approach.






Sahara group owns a hotel called "Sahara Star" in Mumbai. A 5-Star Hotel spread over 7.42
acres and located adjacent to the Mumbai domestic airport. Currently it has 210 guest rooms, 13
suites and 9 restaurants. It contains World's largest pillarless clear-to-sky dome of its kind,
World's first Hemisphere-shaped Glass Elevators, Marine Aquarium, Lagoon area, Inward and
Outward facing rooms, Glass Roof rooms, Parking and shall have amenities like Sahara Health
and Wellness Centre, Multi-cuisine restaurants and Preview theatre.

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Is engaged in creating diversified jute products e.g. Blankets, Carpets, Floor covering,
Handicrafts, Jute Chappals etc.

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Retail Store Chain offering apparel for Women, Home Furnishings, Silk Carpets and Rugs,
Fashion Accessories, Jewellery of Gold & Silver, Precious Stones and Artificial Jewellery,
Chandeliers, Marble, Wooden, Stone and Art Metalware and Leather Products .

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The airlines were established on 20 September 1991 and began operations on 3 December 1993
with two Boeing 737-200 aircraft as Sahara Airlines. Initially services were primarily
concentrated in the northern sectors of India, keeping Delhi as its base, and then operations were
extended to cover all the country. Sahara Airlines was rebranded as Air Sahara on 2 October
2000, although Sahara Airlines remains the carrier's registered name. On 22 March 2004 it
became an international carrier with the start of flights from Chennai to Colombo. It is part of
the major Sahara India Pariwar business conglomerate. The uncertainty over the airline's fate has
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caused its share of the domestic Indian air transport market go down from approximately 11% in
January 2006 to a reported 8.5% in April.The Airline was sold to Jet Airways for 1450 crore
rupees in March 2006.

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CORPORATE SOCIAL RESPONSIBILITY

Sahara Welfare Foundation, the social development unit of Sahara India Pariwar, is engaged in
social welfare projects, alleviating people's sufferings and bringing to them new rays of hope and
a brighter tomorrow. The projects of Sahara Welfare Foundation focus on women and disabled
who are socially and economically deprived and hence marginalised. It aims to initiate and
facilitate such processes and initiatives where socially & economically marginalised and
deprived people and communities irrespective of age, caste, class, gender or race are able to
participate actively in the process of their development so that they may lead a life of dignity and
respect. Major programmes undertaken by the unit include;

Y  Y


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    The village, Bhimasar-Chakasar, taluka Anjar

district Kutch is about 15 km. from Gandhidham and is spread over 9457.31 acres. It is home to
3153 persons of which 19 died and 135 were injured due to the earthquake. Of the total families,
houses of 801 were destroyed owing to the earthquake. The village was emotionally adopted by
Sahara India Pariwar for relocation. Members of the Pariwar were there within 48 hours for
providing relief services to the survivors and from then onwards the task of rehabilitating the
earthquake affected persons by reconstructing 839 houses with basic community facilities is
accomplished.

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   Kilari - one of the villages affected by the
earthquake that occurred in Latur district of Maharashtra was adopted by Sahara India Pariwar
for relocation and rehabilitation. Earthquake resistant houses were constructed and handed over
to the residents of the village by Nobel Laureate and Bharat Ratna Reverend Mother Teresa.
Several basic amenities were also provided for in the village as per the needs of the villagers.


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 Sahara India Pariwar has adopted the families of
Kargil Martyrs and has committed itself to provide emotional and economic support to all such
families by allocating 50 crore (USD 10.65 million ) approx. under seven schemes for this
purpose. In addition to providing monthly assistance, help is also extended for specific activities
such as marriages, purchasing academic books for the children who are studying and attempts
are also made to develop emotional bonds with them.

   



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Y  Y
   

 We believe in taking care of those
who take care of our nation's security. As another expression of this belief, we provide monthly


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financial assistance- 5 times their existing salaries for 10 yrs duration - to the 18 families of the
Mumbai martyrs.

   



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 Sahara also provided
financial assistance to the 5 martyr families hailing from Gorakhpur with 2.5 lacs for each
family as support.

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 To address the nationwide problems of our
physically challenged brethren, Sahara India Pariwar has established the Center for
Handicapped. It aims at identifying the types of problems faced by the disabled persons,
providing early identification guidelines, assessing disability, providing management &
guidance for guardians of disabled. Facilities like physical & audio-metric tests, speech therapy,
I.è tests, repairing of co-appliances, providing essential aids & appliances on short-term basis is
being provided through experienced specialists in the relevant fields.

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Y  YThe objective of this programme is to help children
and adults residing in slums of cities develop their overall personality and a functional
understanding of aspects that affect their day-to-day lives. People of different age groups have
benefited from this programme since its inception.

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  Y The objective of this project is to provide
assistance through various modes to help people; especially the deprived and marginalised
develop their mental and physical health, making them aware regarding several health aspects in
socio-economic backward parts of the country. Through a team of experts and mobile vans it has
benefited lacs (millions) of people. The Janswasthya project is also partnering with the Govt. of
India Health Programmes. The Revised National Tuberculosis Control Programme and School
Health Programme & Blindness Control have delivered benefits to the society.


Y YSince 1997 Sahara Welfare Foundation has been participating in Pulse
Polio immunization programme in coordination with the National Programme of Polio
Immunization. More than 2 lac (0.2 million) children have been vaccinated.

 
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On several occasions, the Kartavyayogi workers of Sahara India Pariwar voluntarily donated
blood for the welfare of the downtrodden sect, which has served the dual purpose of encouraging
the genuine donors while at the same time discouraging the professional ones. From time to
time, Sahara India Pariwar has also conducted various socio-welfare programmes for Hepatitis-B
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Immunization, Eye Donation Awareness Workshops and Early Identification of Disability
Workshops etc.


     YWe at Sahara Welfare Foundation are of the firm belief that
education and skill development should take place in a manner which contributes to
enhancement of functional knowledge of the socio-economic backward community. This
intervention not only helps in confidence building of the person but also enhances their inherent
skills. It is through this that the existing livelihood portfolio of the family improves and in turn
reduces their vulnerability, thereby equipping them to deal with shocks and stresses. It is with
this in view that Vocational Training Programme was initiated.

Y


   
Y Y YY In order to fulfill our social commitment, we have a
dedicated Sahara Sankalp Rehabilitation Centre for the Challenged People. The Rehabilitation
Centre manufactures and distributes aids and appliances to physically challenged people from
Lucknow and Gorakhpur and surrounding districts. Equipped with latest equipments and a small
workshop, a team of well experienced and qualified doctors is also in place at the centres.
Hundreds of physically challenged people have been able to stand on their feet and have become
independent by the services provided through the centre.

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 With the increasing number of population & vehicles, basic civic
amenities and infrastructure also need to be developed so as to cater to the increasing demand
and pressure. This project undertakes activities like construction of public utilities and hand
pumps, Sankalp Udyan (Town Hall) & Sankalp Sthal at Gorakhpur, Jindpeer crossing at Hardoi,
Sankalp Vatika & Prerna park developed and maintained at Lucknow and similar projects are
being undertaken in other parts of the country.




  " Y 
   Y
   
 In view of the poignancy of emotions
attached with the last rites of a departed soul, Sahara India Pariwar has undertaken the
construction & maintenance of cremation sites in Lucknow, Gorakhpur and Ayodhya. Similar
endeavours are under construction at Patna, Bhagalpur and another at Lucknow.

Y 

   Y

 The main attractions of a beautiful town are well-planned
crossings, greenery, preserved monuments and places of historical interest. Sahara India Pariwar
continuously strives to contribute towards these causes via environmental protection measures
ensuring lush greenery through tree plantations and a host of other beautification and sustenance
modes/programmes. Some of the major beautification endeavours include Sankalp Vatika

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(Lucknow), Prerna Park (Lucknow), Sankalp Udyan and Sankalp Sthal (Gorakhpur), Sahara
Crossing (Hardoi), Sankalp Chowk, Muzaffarpur and Sahara Gram (Gujarat) and other places.
There were also various tree plantation drives at different places.

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 Sahara is building a Guest House at Kedarnath the foundation stone of
which has already been laid.

Y
 
Y  
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 To cater to social and mental problems of the
children of the age group of 3-14 yrs suffering from Slow Learning, Learning Disability,
Emotional Behavioural problems, Behaviour not in accordance with law & social norms,
Temper tantrums, Bedwetting or Enuresis etc., is the main objective of this project.




Y  YY
 Sahara Welfare Foundation has, since its inception, been active in the
area of extending relief services during natural disasters be it the super cyclone of Orissa,
drought in Rajasthan, floods in the state of Uttar Pradesh, Assam and Bihar or Earthquake in
Gujarat.

YYY
 

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 The urban slums are facing acute crises of drinking water, medical
facility, electricity and proper drainage system. Sahara Welfare Foundation continuously aims at
providing adequate & safe drinking water, proper drainage system, toilets and community
centre, through its time bound programme, to lift the standards of living of people in the urban
slums. Major developmental endeavours include Lavkush Nagar (Lucknow) & East Bengal
Refugee Society (Lucknow) and other places.

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 As a gesture of deep respect for NCC with which Mr. Subrata Roy Sahara
was involved during his school and college days and commanded 1600 NCC cadets, a scheme
has been constituted by Sahara India Pariwar to pay over 800 NCC cadets stipends and
incentives amounting to over 1 crore annually.

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  Y Sahara has devised a scheme whereby poor but meritorious
students will be given scholarships; financial assistance will be provided to the budding sporting
talent; and 09 Mobile Healthcare Vans will provide primary healthcare to the needy in the
district of Pune.

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 Sahara India Pariwar has proposed to allocate 10
crore to form a Medical Foundation to enable the local people belonging to poor sections to gain
from better medical facilities. A Medical College, a Modern Hospital and a Sports Academy.
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Sahara will also sponsor 1000 brilliant students every year for higher studies in eminent
institutions.

Y Y 

Y 

 In addition to the existing 09 medical vans in Pune, we are also
operating 40 medical vans across the country, running 30 days a month, throughout the year,
taking healthcare to the remotest rural areas where medical services do not exist.

Y
Y 
 " 
  Sahara Welfare Foundation also aims to take up studies on issues
related to social development. In addition to this, information dissemination and communication
material has also been developed. Several reading and reference material has also been
developed by Sahara Welfare Foundation.

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 YY   Y As a result of the hunger suffered by many children from poor
homes in the rural areas of Nigeria, there has been a significant decrease in school attendance
rates and a subsequent increase in school dropout rates. Many of the children end up on their
parents farms, as opposed to the classrooms, thereby decreasing their learning achievements. As
part of our contribution to the development of the educational sector in such rural communities,
Sahara Group is sponsoring the School Feeding Programme in the 53 schools of Obokun Local
Government Area in Osun State. This programme, which provides a meal per day for Nursery to
Primary 2 pupils in the schools, serves to increase enrollment rates, improve nutritional status as
well as the performance of the average school child and alleviate shortUterm hunger, thus
increasing their attention and concentration span.

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CONCLUSION
Sahara India Pariwar is the India¶s most leading company in various fields. Subrata Roy Sahara
stands himself as a great entrepreneur and created enhanced impression on Indian economy.
Being an entrepreneur he came up with an innovative ideas and taken risk whenever & wherever
is necessary. As an individual he acted as a guardian of Sahara India Pariwar and taken unknown
burden on its shoulder.

Corporate Social Responsibility is an important tool for the success of any enterprises which can
be seen in Sahara India Pariwar. Subrata Roy believes that our potentiality goes along with
society growth & development, so he emphasizes more on corporate social responsibility.

Subrata Roy Sahara emphasizes more on patriotism which makes him proud to be an Indian.

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