Professional Documents
Culture Documents
CASE STUDY 1
TAMARIND MENSWEAR
CASE STUDY 2
BACKGROUND
QUANTITATIVE
1. Do you wear casual clothes?
______ Yes _______ No
2. How often do you wear casuals?
_____ Everyday
_____Almost everyday
_____Often
_____Rarely
_____Jeans
_____Cargos
_____T-shirts
_____Casual shirts 1
_____Cotton trousers
_____Any other
4. What are the first 5 brands of casuals that come to your mind?
5. Which brand of casuals do you have/own?
_____Jeans
_____Cargos
_____T-shirts
_____Casual shirts
_____Cotton trousers
_____Any other
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_____Not important at all
_____Any other
15.On what basis do you select a brand?
_____Popularity
_____Brand name
_____Image
_____Current trends
_____Availability
_____Any other
16.Do you go in for repurchases or do you go in for different brands?
_____Yes, I purchase the same brands again (If “Yes”, go to Q.18)
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Movies_____
Dates_____
Snooker and so on_____
Clothes_____
Junk food_____
Any other
23.Do discounts/free gifts and so on, affect your purchase decision?
_____Yes _____No
24.What are the latest trends in clothes presently?
25.Who do you think sets trends in clothing today?
_____Filmstars
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_____Fashion models
_____Sportstars
_____Business celebrities
_____Politicians
_____Any other
26.Where do you come to know of latest trends?
_____Television
_____Films
_____Friends
_____Just by looking around
_____While shopping/window shopping
_____Advertisements
_____Any other
27.Is there anybody you look up to for cues in fashion?
_________________________________________________________
28.What are the key motivators when you purchase casuals?
(Rank on a scale of 1-10; 1-lowest; 10 – highest)
_____Product
_____Style
_____Design
_____Colours
_____Brand name
_____Price
_____International fashion
_____Fabric quality
_____Comfort
_____Availability
_____During sales, discount season, and so on.
29.What kind of guys do girls look for nowadays?
_____Humorous
_____Caring
_____Well dressed
_____Rich
_____Intelligent
_____Any other
QUALITATIVE
1. I wear the kind of clothes I wear because 1
_____I want to be seen as part of the happening crowd who is in tune with the
latest trends.
_____I feel comfortable, don’t bother about others, easy to slip into, shows my
laid-back lifestyle.
_____I’m fashionable, am the trend setter, want to be the pioneer in making
fashion statements.
_____looks sleek, makes me noticed, makes me different, and attractive to the
opposite sex.
2. I want to be seen as:
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DEMOGRAPHICS
1. Name :
2. Age :
3. Address :
4. Occupation / Designation :
5. Income Group: 1
_____Less than Rs.5000
_____Rs.5000 – Rs.10000
_____More than Rs.10000
2. Improve upon the questionnaires (You can change individual question format,
scale, wording or change the sequencing, or even add or delete questions).
3. Why do you think two questionnaires (quantitative and qualitative) are used?
4. What would happen if you used only the quantitative study questionnaire?