We must stop going only to librarian conferences and instead attend
conferences where our patrons will be present. We must stop presenting only to our fellow librarians. We must make our case to our patrons on their turf, not make our case to ourselves on our own turf. Where possible, we must collaborate with faculty in presentations. We must stop reading only the formal library literature. We must familiarize ourselves with the literature and scholarly communications ecosystems of our patron communities. We must stop writing only for the formal library literature. We must make our case for the usefulness of what we do in the literature of our patron communities. We must stop only joining librarian associations. We must instead join associations that revolve around our patron communities. We must not segregate ourselves within "library divisions" in those organizations but must partake fully in those associations. As above, this includes conferences and society publications. In terms of engaging faculty at conferences and in the literature, we must engage both their teaching and research roles. We must stop serving on so damn many library committees and make time to sit on committees at all levels of our institutions' governance structure. It may take time and considerable effort to stealthily insinuate ourselves into all the places we belong. We must invite ourselves to and actively participate in departmental meetings, faculty councils, senates and whatever other bodies make sense. We must integrate ourselves as fully into the teaching mission and classroom environment of our faculty as staffing levels allow. We have much of value to teach their students and can help faculty fulfill their curricular goals. We must fully engage our faculty in the social networking spaces where they live. As well as all the library people we engage, we must also follow and interact with our patrons on Twitter, Facebook and other sites, where appropriate.