CHAPTER 13 (Public Relations)

 Public Relations defined

o Deals with the individual’s opinion and relationship with the organization.

o A field concerned with maintaining a public image for businesses, non-

profit organizations or high-profile people, such
as celebrities and politicians.

 The role of values in Public Relations

 The role of education in public Relations.

 The Importance of Public Opinion

o Public opinion is the complex of beliefs expressed by a significant number

of persons on an issue of general importance.

o Dictatorship

o Democracy

 Foundation of a creative democratic policy

 Public Opinion makes the government understand the people

 Public Relations is a Process not a fait accompli [fe tA-kawN-plee].

 Public Should aim not only to inform the public but also to secure mutual
understanding and accepttance.

 Public Relation Specialist – takes the actual responsibilityfor planing and

execution

 How can the public relations program in the government be administered

best?
 o Evluation of public attitudes;

o Identification of policies and procedures of an organization with the public

interest; and

o Execution of program action to earn public understanding and acceptance.

 The Role of Public Relations in Government

o The government is a creation of the people. Its continuing existence

depends upon them.

o It is the people who supports it

 Taxes

 The role of Media in Public Relations (Media Affairs).