WORK ASSIGNED TO PGDM MARKETING STUDENTS OF SEM IV

Paper 401

3 Research articles to be reviewed on any subject of choice and a write up of two pages to
be submitted by the 13th of Feb., 2011.
The write up should contain summary of abstract, analysis of what is researched,
comments on analysis and findings and conclusions of the study.

Paper 402

Cases in marketing exam to be attempted for 100 marks during the mid term examination
on the following topics
- Marketing environment
- Consumer Buying Behaviour
- Marketing communication
- Customer Relationship Management
- New Product Development
- Segmentation Target Marketing & Product Positioning
- Retail Management
- Sales Management

Paper 403

Group of 10 students to be formed and they have to submit a write up on retailing activity
as per the following guidelines.

 Each student will study the retail industry

• History of the organization

• Name and details of the segment in which the company is

dealing

E.g. Future Group

 Food & Grocery: Big Bazaar, Food Bazaar
 Home Solutions: Hometown, Furniture Bazaar, Collection-i
 Consumer Electronics: e-zone
 Shoes: Shoe Factory
 Books, Music & Gifts: Depot
 Health & Beauty Care: Star, Sitara
 E-tailing: Futurebazaar.com
 Entertainment: Bowling Co
 • Founder, Chairman, CEO, MD etc.

• Major competitors of the organizations.

• Format of retailing( e.g. Hypermarket, specialty store , Category

Killers , Cash and carry)

• Location of the store and reason for selecting that location.

• Company in house brands.

• Future Plans.

• 7 P’S used by the Organization.

LIST OF THE ORGANIZATIONS:

1. WALMART

2. PANTALOONS (BIG BAZAAR, CENTRALS, BRAND FACTORY etc.)

3. RELIANCE RETAIL( A brief of all the 15-17 formats)

4. ADITYA BIRLA RETAIL

5. TESCO

6. Tata Group ( Trent and Infinity)

7. MARKS AND SPENCERS

8. RPG Retail

9. K Raheja Corp Group (Shopper’s Stop, Crosswords, Hyper city

etc.)

10. Lifestyle International

11. Subhiksha

12. Vishal Retail Group

13. Carrefour

14. Vivek Limited

 15. Nike

16. McDonald's

17. Dominos(Jubilant Footwork’s Limited)

18. Starbucks

19. ITC RETAIL

20. Raymond’s

21. The Home Depot

22. METRO

Paper 404

Each student must submit a write up on marketing strategies by 13 Feb 2010 (related to
the 4p’s or 7p’s as the case may be) used by the company of their choice .This is to be
based on secondary data.