LARSEN & TOUBRO LIMITED

BY: DEVASHREE MANSUKH

ROLL NO:45
 INTRODUCTION
• Larsen & Toubro Limited (L&T) is a technology, engineering,
construction and manufacturing company. It is one of the
largest and most respected companies in India's private sector.
• Seven decades of a strong, customer-focused approach and the
continuous quest for world-class quality have enabled it to
attain and sustain leadership in all its major lines of business.
• L&T has an international presence, with a global spread of
offices.
• The company's businesses are supported by a wide marketing
and distribution network, and have established a reputation for
strong customer support.
 HISTORY
Larsen
(4.7.1907 - 27.7.2003)

Tourbo
(27.02.1906 - 4.3.1982)

L&T was founded in Bombay (Mumbai) in 1938 by two Danish

engineers, Henning Holck-Larsen and Soren Kristian Toubro.

Beginning with the import of machinery from Europe, L&T rapidly took
on engineering and construction assignments of increasing
sophistication. Today, the company sets global engineering
benchmarks in terms of scale and complexity.
BACKGROUND
 PRODUCTS AND SERVICES
• Construction
• Engineered products and systems
• Power projects
• IT & Engineering services
• Machinery valves and industry consumables
• Financial services
• Ship building
• Electrical and electronic products and systems
 BCG MATRIX
RELATIVE MARKET SHARE
HIGH LOW
STARS QUESTION MARKS
Switch gear motors L&T Mutual fund
Power projects BPO Entry
Electrical and electronic products Metro project
IT & Engineering services
MAREKT GROWTH RATE

CASH COWS DOGS

Finance Fertilizers
Aerospace Cement
Shipbuilding Insurance
 GE MODEL
STRONG AVERAGE WEAK
HIGH

ECC INFOTECH HED

INDUSTRY ATTRACTIVNESS
MEDIUM

-
EAOC EBG
LOW

MIPD - BFS
I- GO AHEAD
II- WAIT
BUSINESS STRENGTH &WATCH
III- STOP
STRUCTURE OF THE COMPANY
 TYPES OF STRATEGIES
• INTEGRATION STRATEGIES:- Backward integration
• INTENSIVE STRATEGIES:- Market development
• DIVERSIFICATION STRATEGIES:- Conglomerate diversification
 CONCLUSION
• Larsen and Toubro to be one of the best managed companies in
Asia.
• Business today showed that the company was one of the most
transparent & a leader on the issue of corporate governance
• Excellent management system
• Systematic approach for everything which gained lots of awards
• No 1 construction company in India
• “ Since last few years L&T was becoming a lesson for companies
worldwide in managing explosive growth and developing
internal capabilities on a continuous basis. ”
 RECOMMENDATION
• Vision statement
• Decision making
• Financial aspects
• Human resource management
• Environmental upgradation
THANK YOU