Uttam Namkin

A
Research Project Report
On
IDENTIFYING MARKET POTENTIAL
For
UTTAM NAMKEEN
Ahmedabad
SUBMITTEDTO: SUBMITTED BY:
PROF. BHAVIN PANDYA AJAY DARAJI (03)

HOD OF SVIM (HNGU) CHIRAG PATEL (30)
S.V. INSTITUTE OF MANAGEMENT

KADI, NORTH GUJARAT UNIVERSITY
1 S.V.Institute of Management,Kadi, North Gujarat university

CERTIFICATE
This is to certify that Mr. Ajay Daraji and Mr. Chirag Patel are the student of semester-2
of MBA programme (2007-2009)at S.V. Institute Of Management, Kadi affiliated To
Hemchandracharya North Gujarat University have successfully completed their
“marketing research project” title as “research on identifying market potential for Uttam
Namkeen” in partial fulfillment of their academic year 2007-2008 of the 2 nd semester
M.B.A. Programme.
Date: 15th July, 2008.
Place: Ahmedabad.
Project Guide
Mr.Jignesh Doshi
Assistant Manager (Mkt.)
Uttam Namkeen

Acknowledgement
We are the student of management at Sarva Vidhyalaya Kelvani Mandal Sanchalit
M.B.A. college, kadi are very much benefited frome the help of many people during the
evolution of this project.
We would like express our special gratitude to our respected prof. Bhavin pandya,
prof. tejas dave our head of the dept., all faculty member and all concern persons who
have provided us help through their information, guidance and all kinds of support, which
was required for preparation of this report. Whithout their help it would have been
difficult for us to complete our summer training report.
We also very pleased to express ours gratitude to MD of Uttam dairy and Namkeen
Mr H.Nadiadwala who gave us the opportunity to explore our capabilities and contribute
in the planning of marketing strategy.
We both would like to thank Mr. Jignesh Doshi (Assistant Manager,Marketing
Department,Uttam Dairy And Namkeen) and other staff members for their valuable
guidance throughout the project.
As always we value your recommendations and thoughts about the report. Your
comments regarding coverage and contents will be most welcome, as will your calling
our attention to specific errors, deficiencies and oversights.
Chirag patel
Ajay daraji

Executive summary
As a part and partial fulfillment of management course subject of Marketing Research for
M.B.A. programme we have selected Uttam Namkeen for general understanding of the
Marketing Research. However in particular our emphasis was on to fulfill the objectives
of research, to find out and explore the analysis of collected primary data.
Indian Namkeen Business is now growing and we all know there is huge market potential
in Indian market. Uttam Namkeen is come out from Uttam dairy which having
membership of GCMMF(Gujarat co-operative milk marketing federation). Uttam
Namkeen is entered in the market with five product range such as Mung Dal, Ratlami
Sev, Bikaneri Sev, Mix Chavana, Sing Bhujiya.with package of Rs. 5 only and package
contain weight of 45 gms.
In this entire exercise we have tried to evaluate the market potential of Brand “Uttam
Namkeen” in the market. This includes various brand of Namkeen product. Balaji is
market leader, Samrat is at second number and Uttam is challenging to both.
Again we also have to measure the efficiency of various level like Distribution channel,
Packaging style, Margin level, Effective media, Effective point of purchase etc. by our
research.

Content
Chapter no. Particular Page no.
1 Introduction 7
Uttam Namkeen 7
Balaji Namkeen 9
Samrat Namkeen 10
Real Namkeen 12
Sushma Namkeen 13
SWOT Analysis 15
4P’s Marketing 16
5 Force Analysis 17
2 Theoretical Aspect 18
Market Research 18
Research process 19
Research Design 20
3 Research Proposal 22
Research objectives 22
Data Sources 23
Sampling Procedure 24
Limitation Of Research 25
Research Instrument 26
4 Questionnaire 27
Evaluation Of Questionnaire (Retailer) 27
Evaluation Of Questionnaire (Customer) 50
5 Findings 74
6 Recommendation 75
7 Bibliography
8 Annexure

Introduction
Uttam Namkeen
Uttam quality Uttam swad
Uttam Namkeen is come out from Uttam dairy, which is one of the leading milk and milk
products making of Gujarat, head quarter of Uttam Namkeen and dairy is located at
sukhram nagar near gomtipur.
The plant of Uttam Namkeen is located at navapura near changodar has capacity of
production of Namkeen more then 300Kg. per day. And it is not bad for initial stage.
 History:
On 12th September 1985 based on an order by Registrar of Co-operative Societies, Ajod
and Sardar Unions were amalgamated to form a single Union, The Ahmedabad District
Co-operative Milk Producers’ Union Ltd., the present day UTTAM DAIRY, Gopalak
Unions ceased to function. And in the month of December of 2007 Uttam Namkeen is
launch under the total management of Uttam dairy.
 Organization:
The Union’s Cattle Feed Plant (an ancillary) at Sarkhej was installed with a capacity of
100 Metric Tones per day . The GDDC Ltd took over this plant for a period of five years
on lease and license basis in 1985. However, before the completion of the stipulated
period the plant was returned to Uttam Dairy in 1989. At that time, Uttam Dairy was
marketing around 265 MTs of cattle feed per month. After taking back this plant, all our
efforts were diverted towards development and the plant is run on an average of 60%
capacity marketing around 1500 – 1800 MTs of cattle feed per month. Further attempts
are being made to increase the marketing of cattle feed in rural areas thereby achieving
100% capacity utilization.
The Managing Director Mr. H A Nadiadwala manages the entire operation of the dairy,
and he reports to the elected Board of Directors comprising of twelve members who are
the representatives of qualified milk producers’ cooperative societies
 Quality Policy:
This accomplish through,
 Continual up gradations of processes and procedures for better product quality
and food safety.
 Application of innovative techniques and the-state-of-art technology.
 Implementation of clean milk production programme.
 Application of eco-friendly processes and operations.

 Development of motivated, dedicated and devoted workforce.
We shell strive to be market leaders in the dairy industries.
 Current Product range of Uttam Namkeen:
No. Range of Product Weight(gms) Price (Rs.)

1 Ratlami Sev 45 5
2 Bikaneri Sev 45 5
3 Mung Dal 45 5
4 Sing Bhujiya 45 5
5 Mix Chavana 45 5
 Network:
The wheel of network is devised under the ideal distribution channel network. That
ensures to supply fresh product in any corner of Gujarat within 24 hours. Uttam dairy has
fastest distribution network because they have membership of GCMMF.and this is
advantages to the Uttam Namkeen.
 Future plan of Uttam Namkeen:

They have clearly set their future goal to expand current market of Uttam Namkeen. In
near future they are going to launch new varieties of product in the market with different
size of package. They are going to launch new varieties like potato wafer in different
flavors, farari chevada, chana dal, and many more.
 Plant Location:
Following two sites of Uttam Dairy are under certification of IS O: 9001-2000 and
HACCP-9000.
 Ahmedabad District Co-operative Milk Producers’ Union Limited.
Near Sukharamnagar, Gomtipur, Ahmedabad 380 021.
 Ahmedabad District Co-operative Milk Producers’ Union Limited.
Sarkhej – Bavala Road, Navapura, Ahmedabad 382210.
BALAJI NAMKEEN
Faith in God, Faith in Good Taste
The makers of 'Balaji Group' brand wafers and Namkeen food products has deep faith in
God & in good taste. Converting dreams into reality it leads them to the biggest potato
wafers plant of India. The Balaji plant covers over 85,000 sq. m. area in the outskirts of
Rajkot city. Its big taste revenue i.e. turnover touched to the crore rupees milestone.
Balaji Group has 90% shares of wafers market and 70% shares of Namkeen market in
Gujarat.
 History:
The journey of Balaji Group in year 1976 by the member of Virani family. For supplying
wafers and Namkeens to local brands to the patrons of Astron Cinema, Rajkot. Due to the
shore supply of that product they decided to make their own product line in year 1982.
By the overwhelming retail success they inspired to set a semi automatic plant. Instead of
preparing wafers by the traditional frying method this semi automatic plant boosted the
quality, taste and more sales also. The fame of taste reached to the whole Gujarat hence it
was time to takeover the whole Gujarat so that biggest automatic plant of Gujarat came in
to the picture. Quenching the demand of Gujarat, Maharashtra and Rajasthan region
Balaji Group is now looking forward to march over India
 Network:
The wheel of network is devised under the ideal distribution channel network. That
ensures to supply fresh product in any corner of Gujarat within 24 hours. You can have
Balaji snacks in every 100 meters of are in Gujarat. At Balaji is not just distribution but it
is an euphemistic effort of team work.
 Strategy:
This simple mantra rocked and changed the definition of chip world. Winning the heart
by quality and great taste and distributing sufficient dealer margin is a winning strategy
of Balaji Group. Its 'Value for money' strategy enables even a kid to buy fresh & healthy
food in small prices. Indeed in a neck to neck competition ear one must implement new
ideas and Balaji group has developed the think tank who continuously update strategy in
the right direction. Think win-win & Stay ahead with us.
 Future Plans:
Balaji Group perceive in growth rather say development to touch the sky. The company
will enhance its product range by adding some futuristic and Indian traditional taste
company will plan to some extruded snacks and western products to their Global market.
Recently company has acquired more space where its entire Namkeen unit will be shifed.
The future will see more of Bhikubhai Virani as a Chairman, Mr. Chandubhai as a
Managing Director, Mr. Kanubhai Virani as a Technical Director & Mr. Keyur Virani as
a R&D Director. At Balaji progress is a life line.
SAMRAT NAMKEEN
Great Taste of India
 About Samrat:
Indian food is known for its mouth-watering potentiality in the entire globe. Namkeen is
a popular food item, savored by one and all owing to its spicy, crunchy and crispy taste.
Samrat Namkeen Ltd. is a noted manufacturer, exporter and supplier of premier quality
Namkeen products. The eminent enterprise offers a wide range of healthy, hygienic and
tasty Namkeens such as Alu Wafers (salted), Alu Wafers (masala), Kela Wafers (Mari),
Kela Wafers (masala), Farari Chevda-mola, Farari Chevda-thika, Sing Bhujia, Mung Dal,
Bikaneri Sev, Ratlami Sev, etc. Incepted in the year 1979 as a small home-made eatables
unit at Swaminarayan Temple, Narayan Ghat, Ahmedabad, Gujarat, the company
established itself as a market leader by delivering unparalleled products at the most
reasonable prices.
Today, the Samrat brand posts a turnover of more than Rs. 15 crore, and reaches the
length and breadth of India through a huge network. Our products are exported to the US,
Middle East, South Africa and many other countries. The company has obtained
memberships of the Snack Foods Association, USA, Agricultural & Processed Food
Products Export Development Authority (APEDA), India, Gujarat Chamber of
Commerce & Industry (GCCI), Gujarat International Trade Promotion Council,
Ahmedabad Mithai & Farsan Association, etc. It also has export approvals from the
Reserve Bank of India, and the Import Export Code. Samrat was the first of its kind to
receive official permission from the Indian Railways to supply its products inside railway
stations -- opening up for the brand a gigantic marketplace.
 Product Range:
Samrat Namkeen Ltd. is a renowned manufacturer and exporter of more than 24 lip
smacking products. The company offers a whole range of spicy, scrumptious taste
experiences that satisfy connoisseurs and common people alike. Our catalog of products
include:
Alu Wafers (Salted) Sing Bhujiya Chana Dal Bundi-tikhi

Alu Wafers (Masala) Mung Dal Chana Jorgaram Bundi-moli
Kela Wafers (Mari) Bikaneri Sev Lasan Sev Nylon Sev
Kela Wafers (Masala) Ratlami Sev Ganthia Sada Sev
Farari Chevda-mola Alu Sev Tum Tum Chavana-mola
Farari Chevda-thika Chavana-tikha Dal Moth Khatta Mitha Mix

 Delicious Product:
We develop our innovative recipes after consulting with experienced chefs and gourmets
from around the country. The company follows stringent quality control procedures at
every level of its production process to ensure flawless production. We are backed up by
a team of experienced chefs who possess the magical power in their hands to prepare
mouth-watering recipes for mass consumption.
 Health And Hygiene:

All our products are manufactured under healthy and hygienic environment. The pulses,
grains and fruits are sourced from Western India's best markets on peak seasons, and kept
in scientific storage. Our automated packaging unit enables long-lasting freshness & total
hygiene of the products.
 Packaging:
We offer our products in attractive and air tight packaging that not only protect our
products from any sort of contamination or damage but also keeps the freshness and taste
of the products for months. The date of manufacturing and expiry date is printed in bold
letters on the packet so as to inform the consumers regarding the authenticity of
products.
 Future Plans:
We will bring out more and more traditional food items of Gujarat in a modern packaged
format, and offer them to taste-lovers everywhere. The company is planning to
experiment and introduce more blend recipes that combine traditional Namkeens with
popular food items from other States of India and with even Continental and European
cuisines.
 Infrastructure:
We have a well equipped facility located at GIDC zone at Naroda, Ahmedabad which is
armored with innovative technologies to manufacture world class items. The company
possesses automated machineries that help it to ensure smooth and efficient production.
We reach the length and breadth of India through a network of more than 200 distributors
and 35,000 retailers

Real Namkeen
Khane Me Real, Khilane Me Real
 Product Range:
 Khatta mitha mix chavana
 Ratlami sev
 Bikaneri sev
 Aloo sev
 Chana dal
 Mung dal
 Sing bhujiya
 Masala sing
 Kela wafer
 Potato wafer (Salted & Masala)

Sushma Namkeen
The True Taste of Indian Snacks
 About company:
Driven by a promise to provide excellent quality and mouth-watering taste, SUSHMA
NAMKEEN has been ticking the taste buds of people world over since 1979 with its
wide range of appetizing products. Traditionally SUSHMA NAMKEEN has been
catering the true taste of Indian snacks to the world prepared in highly hygienic, clean
and healthy environment. The recipes are truly authentic made from the best quality
ingredients giving you a taste that will linger on in your mind for a long time.
The manufacturing unit at Changodar, just outside Ahmedabad, is a fully automated,
state-of-the-art and highly hygienic unit under strict surveillance of stringent quality
control conditions. Care is taken to procure the best quality ingredients from markets all
over the country at season time. These ingredients are than stored at clean and hygienic
storage unit.
The grinding of the ingredients especially the Masalas also happens inside the clean and
hygienic surrounding of the production unit.
The production process happen under the strict supervision of quality controllers and
food experts.
And finally the hi-tech packaging unit ensure a long lasting freshness and the best quality
product every time you open the pack of SUSHMA NAMKEEN.
With year of experience in savoring the taste buds of millions of people, the corporate
policies at SUSHMA NAMKEEN are open and transparent. There is no question on
compromise on quality what-so-ever.
The belief that quality and taste is what attracts people has worked well at
SUSHMA NAMKEEN.
Today SUSHMA NAMKEEN is considered to be one of the best in the market with
reputation for providing the best quality and the most appetizing products.
 Quality Policy:
Sushma Namkeen Pvt.Ltd. grew into a popular snack foods brand, there was one thing
that founder Mr. Bhupendra S. Vaid personally ensured -- that while the quantity of
Sushma Namkeens increased steadily, and their quality remained the same.
As the demand for Sushma Namkeens raised manifold along with increased capacities, he
incorporated modern methodologies of quality control and hygienic plant management.
Directors of the group, some of them with more then 20 years of experience in the field,
directly handle the quality control department. The basic food materials come from
Sushma's own mini flour grinding mill, so that the company can exert total control over
product quality.
The pulses, grains and fruits are sourced from Western India's best markets on peak
seasons, and kept in scientific storage. the automated packaging unit enables long-lasting
freshness & total hygiene of the products.

The scientific packaging method ensures that not an iota of their spicy tastes or crunchy
freshness is lost over even long periods of storage.
What is more, to make sure that only fresh Sushma Namkeens reach the customer, the
company has in place a replacement offer, by which it replaces even those packs that
have been tampered by human handling.
 Product Range:
 Chana Daal
 Masala Sing
 Khat-Mith Mung Daal
 Golden Bite
 Chavana
 Alu Sev
 Sing Bhujia
 Mung Dal
 Ratlami Sev
 Bikaneri Sev
 Chana jor Garam
 Farari Chevda
 Kela Wafer
 Aloo Wafer

Marketing mix of Uttam Namkeen
 Product:
There are five products what we are researching for, that is ratlami sev, bikaneri sev,
mixchavana, mung dal, sing bhujiya. Other products are also coming up.
 Price:
The Uttam Namkeen charges Rs.5 for package of 45gms.of each product from the
customer. They charges Rs.4 from the retailer. They are also coming up with different
price packages.
 Place:
Place is one of the important factor of marketing mix. The main aim is to reach to the
target customer from company. The main office is situated Gomatipur, Ahmedabad.
Uttam Namkeen having warehouse at Navapura from where it distribute to whole
Ahmadabad,Idar, Surendranagar, Viram gam, Dehgam . Some time there is problem in
their distribution channel, in Ahmedabad there are less no. of distributor which are unable
to cover whole area of Ahmedabad.
 Promotion:
It is nothing but communication with target customer. It has advertising, publicity, public
relation, sales promotion, etc. factors. At present Uttam Namkeen is on beginning phase
so there is less advertise campaign and promotional activities. Uttam Namkeen providing
scheme like 2pouch free for every 10 pouch to retailer and they have started to provide
display also. For advertisement purpose they are distribute handbill.

Data sources
 Secondary data sources:
“The data sources that were collected for some another purpose and already exists
somewhere that is called secondary data.”
Here we have used website of different companies
 Primary data sources:

“The data sources that have been freshly gathered for a specific purpose or to solve
managerial problem are called as primary data.”
Can be collected by
 Observational research
 Focus group research
 Behavioral research
 Experimentation.
For this project we have employed the survey method and telephone survey method to
collect the primary data.

Limitation of research
 The main limitation of our study is the area for research is limited to Ahmedabad
city only.
 Another limitation is that the targeted group of research is that retailer who keeps
brands of Uttam Namkeen also in their outlet.
 At some places if we couldn’t find Uttam Namkeen retailer we have to consider

other retailer also.
 We have taken limited brands and products of Namkeen.

SECTION-1
Retailer

Research Methodology
 Research Objectives for Retailer:
 Main objective:
• To identifying market potentiality for Uttam Namkeen
 Secondary objective:
• To know sale of various brands among various products
• To check satisfaction level from margin and distribution channel of company
• To compare different brands for different feature
• To see which factors influence to keep brands of Namkeen in the outlet
• To know which promotional schemes are effective

Sampling procedure
 Reason for sampling
 To take decision within given time period.
 To reduce the research cost.
 To obtain qualitative primary data.
 For accuracy in analysis.
 Method for sampling
 Non probability quota sampling(retailer)
 Sampling size
 We have taken size of 67 retailers.

Research instrument
 Questionnaire:
The questionnaire is designed accordingly the research objective. And its analysis will be
done as per the collected secondary data and information.
There is special questionnaire is prepare for the market survey, which is as under.
-- Retailer questionnaire
 Types of questionnaire:
 Interview administered
Questionnaire contains following types of question.

 Open ended question
• completely unstructured
 close ended
• dichotomous
• Multiple choice
• rating scale
• importance scale
Approved
(Assistant Manager)

Questionnaire
 Evaluation of questionnaire (Retailer)
 The questionnaire that we have developed is totally considering the research
objective.
 The 1st, 2nd, and 3rd questions will say about selling among different product and
brand.
 4th question will saw you who price packages is highest selling.
 Question 5th, 6th measure the margin and distribution network of different
brands.
 7th question is evaluating order size in rupee terms among different brands.
 We come to know about different factors which affect to retailer for keeping
brands from 8th question.
 Question 9th will saw types of scheme provided by distributor.
 from 10th question we come to know about which Namkeen brand stands for
what strength.

Retailer
Q.1 which Namkeen brand are you selling?
Balaji Uttam Samrat Real Sushma
60 61 48 7 10
Different Brand Sold by Outlets
70
60 61
60
50 48
Number of 40
respondent 30
20
10
10 7
0
 Interpretation:-
From the above graph we can say that there is highest number of retailer which sold
Uttam Namkeen. The second highest is of Balaji Namkeen and lowest is of Real

Namkeen. The reason behind this is that we have taken retailer who are keeping Uttam
namkeen in their outlet.
Q.2 which brand has more selling among the following product?
Q.2 (a) for Ratlami Sev

1 2 3 4 5
Balaji 18 24 12 3 0
Uttam 23 22 17 1 1
Samrat 22 15 7 1 0
Real 3 2 2 0 0
Sushma 1 0 5 4 0
Sales of Ratlami Sev
30
Number of Respondent
25 24
23 22
22 Balaji
20
18 17 Uttam
15 15 Samrat
12 Real
10
Sushma
7
5 5 4
3 2 2 3 1
1 1
0 0 0 0
1 2 3 4 5
Rank
It saws that sales of Ratlami sev is highest of Uttam, second highest is of
Samrat and sales of real and Sushma is very low. There is highest number of retailer who
gave second rank to Balaji Namkeen. The taste of Ratlami sev is good in Uttam and
Samrat namkeen, that’s why they got high appreciation.

Q.2b For Bikaneri Sev
1 2 3 4
Uttam 34 25 3 1
Samrat 26 18 0 1
Real 5 2 0 0
Sushma 2 4 4 0
Sales of Bikaneri Sev
40
35 34
30
Uttam
25 26 25
Samrat
20
18 Real
15
10 Sushma
5 5 4 4
3 1
2 2 0
0 0
1 2 3 4
Rank
 Interpretation :-
For first rank Uttam Namkeen is highest selling and Sushma Namkeen is lowest
selling.for second rank again Uttam Namkeen got highest sales but lowest sales is of Real
Namkeen.
Generally the sale of bikaneri sev is highest sales in Uttam Namkeen and second highest
sales is of Samrat Namkeen. There is tremendous taste of Bikaneri sev of Uttam namkeen
than other brand.

Q.2c For sing Bhujiya
1 2 3 4 5
Balaji 13 29 12 3 0
Uttam 22 21 18 1 1
Samrat 27 12 5 0 1
Real 4 1 2 0 0
Sushma 1 0 5 4 0
Sales of Sing Bhujiya
35
30 29
27 Balaji
25
22 21 Uttam
20
18 Samrat
15
13 12 12 Real
10 Sushma
5 4 5 4
1 2 3 1
0 1 10 0
0
1 2 3 4 5
Rank
From the above graph Samrat got highest sales for first rank and Sushma got lowest sales.
Uttam Namkeen got second highest sales for first rank.Balaji got highest sales for second
rank. As we all know taste play an important role Samrat namkeen stands for sing
bhujiya’s taste.

Q.2d For Mung Dal
1 2 3 4 5
Balaji 16 26 13 3 0
Uttam 24 19 19 1 1
Samrat 22 17 6 0 1
Real 5 1 1 0 0
Sushma 1 0 5 4 0
Sales of Mung Dal
30
25 26
24
22 Balaji
20 19 19 Uttam
16 17
15 Samrat
13
10 Real
6 Sushma
5 5 5 4
1 3 1
1 1 1
0 0 0 0
1 2 3 4 5
Rank
Sales of mung dal is highest of Uttam. Samrat is on second highest. There is highest
number of retailer who give second rank to Balaji.sales of Sushma is very low. Here also
the taste of mung dal is good in Uttam namkeen than other brand.

Q.2e for mix chavana
1 2 3 4 5
Balaji 18 26 8 1 0
Uttam 24 18 17 1 1
Samrat 18 16 6 0 1
Real 4 1 2 0 0
Sushma 1 1 5 3 0
Sales of Mix Chavana
30
25 26
24
Balaji
20
18 18 Uttam
16 17
15 Samrat
10 Real
6 8 Sushma
5 4 5
2 3 1
0 1 1 1
0 0
1 2 3 4 5
Rank
Uttam is highest selling brand in mix chavana. Balaji and Samrat got second highest.
Sushma got lowest rank for sale. Due to high number of retailer of Uttam, they got good
result after that Balaji and Samrat is at second due to taste of Mix chavana.

Q.2f for farari chevda
1 2 3 4
Balaji 32 21 2 0
Samrat 25 18 1 1
Real 5 2 1 0
Sushma 3 3 4 0
Sales of Farali Chevda
35
32
30
25 25 Balaji
20 21 Samrat
18
15 Real
10 Sushma
5 5
3 4
3 2 2 1
0 1 0
1 2 3 4
Rank
More number of respondents gives first rank to Balaji for highest sale. Second highest
sale is of Samrat. Sushma got lowest first rank. Here Balaji got high result due to taste
only.

Q.2g for banana wafer
1 2 3 4
Balaji 35 20 1 1
Samrat 27 17 0 1
Real 5 1 1 0
Sushma 1 4 4 0
Sale of Banana Wafer
40
35 35
30
27 Balaji
25
Samrat
20 20
17 Real
15
Sushma
10
5 5 4
4 1 1
0 1 1 0
0
1 2 3 4
Rank
In banana wafer Balaji got highest selling, Samrat got second highest. And Sushma got
lowest selling. Same as above the taste is very good of Balaji namkeen.

Q.3 Among the following types of potato wafer which brand has more selling?
Q.3a for tomato wafer
1 2
Balaji 60 0
Lays 2 13
Sale of Tomoto Wafer

60
60
40
Number of
Respondent 13
20 2 0
0
1 2
Balaji 60 0
Lays 2 13
In sales of tomato wafer Balaji got highest selling, sales of lays is very low as compare to
Balaji. We can say that Balaji is the market leader in Wafer taste.

Q.3b for salted wafer
1 2 3
Balaji 54 4 0
Samrat 4 34 7
Lays 0 6 9
Sales of Salted Wafer

60 54
50
40 34
Number of
30
Respondent
20
6 7 9
10 4 0 4
0
0
1 2 3
Balaji 54 4 0
Samrat 4 34 7
Lays 0 6 9
Balaji got highest first rank in sales of salted wafer; Samrat got highest selling for second
rank. Same as above taste of salted wafer is very good of Balaji namkeen.

Q.3c for masala wafer
1 2 3
Balaji 54 4 0
Samrat 6 33 7
Lays 0 6 9
Sales of Masala Wafer
54
60
40 33
Number of
Respondent
20
6 6 7 9
4
0 0
0
1 2 3
Balaji 54 4 0
Samrat 6 33 7
Lays 0 6 9
In sales of masala wafer Balaji is again got highest selling, Samrat is on second highest
and lays is very lowest. Here also taste is very good of Balaji.

Q.4 among the following price packages which has more selling?
1 2 3 5 10 15 20
6.13 6.75 7.36 39.26 35.58 2.45 2.45
Price Packaging
45.00 39.26
Pecentage of Respondet
40.00 35.58
35.00
30.00
25.00
20.00
15.00
10.00 6.13 6.75 7.36
5.00 2.45 2.45
0.00
1 2 3 5 10 15 20
Price Category
Here we have mentioned different price category. In that Rs.5 and Rs 10 are highest
selling. And Rs.15 and Rs.20 are lowest selling categories. Due to most available
package Rs.5 and Rs.10 got highest number.

Q.5 Give rank according to satisfaction level from margin.

1 3 53 11 0 1
2 21 7 25 5 3
3 28 2 7 2 3
4 4 0 1 0 0
5 1 0 0 0 0
Satisfaction level from margin
60
53
50
1
40
2
30 28 3
25 4
20 21
5
10 11
4 7 7 3
5
0 13 02
1
0
2
0
1
0
Brand
Number of respondent is high who give first rank to Uttam, for second rank Samrat is
highest. For third rank Balaji got highest respondent. For the period of survey Uttam
namkeen providing scheme like 2 pouch for every 10 pouch, that’s why they got first
rank.

Q.6 Give rank according to satisfaction level from delivery.

1 41 20 20 6 1
2 11 21 17 1 2
3 3 18 5 0 2
4 0 2 0 0 1
5 0 0 0 0 0
According to satisfaction level from delivery Balaji got highest positive response,
Uttam is at second highest and Sushma stands for lowest response.Balaji’s Distributor
coming two days in a week, so that they are good in delivery.

Q.7 How many rupees of order do you place in a month?
0 to 1000 to 2000 to
1000 2000 3000 3000 <
Balaji 20 19 9 11
Uttam 48 6 3 2
Samrat 23 11 5 6
Real 1 1 3 1
Sushma 7 0 0 1
Monthly order Size

60
0 to 1000
50 48
1 to 2 kh
Respondent
40
2 to 3 kh
30
20 23 3000 <
20 19
11 6 11
10 6 3 7
9 3 5 1
0 2 1 0
t
a
m
i
l
ra
aj
ea
hm
tta
al
am
R
B
us
U
Brand
From above graph we can saw that Balaji is on top to get all types of order size except
order of 0 to 1000. In that category Uttam got first place. Last position is goes to Sushma
for getting order. Here only one factor play role that is demand. The demand of Balaji is
very high so that they are ordered for more than Rs.1000 generally.

Q.8 on which criteria do you keep brand of Namkeen in your outlet.
1 2 3 4
Profit margin 54 9 2 0
Replacement 5 7 42 4
Service 7 43 12 2
Credit Policy 1 1 3 33
Criteria for keeping Namkeen Profit margin

Replecment
60 Service
54 Credit Policy
50
43 42
Respondent
40
33
30
20
10 7 12
9
5 7 3 4
0 1 1 2 2
0
1 2 3 4
Rank
There are different criteria for keeping Namkeen. Among those most important criteria is
profit margin suggest by respondent. Second important criteria are replacement and
service but we can not avoid any other criteria.

Q.9 which type of scheme is provided by company or distributor?
Scheme/Brand Balaji Uttam Samrat Real Sushma

Free 0 51 0 0 3
Stand 2 5 0 0 0
Display 0 1 0 1 0
Rack 0 0 0 0 0
Net 3 0 1 0 0
 Interpretation :
There various promotional schemes like net, stand, free sample, display, rack etc.
Most of retailer says they are providing free sample from the Uttam distributor. Some
retailer says Balaji provides them net and stand. From the survey we have find there
is need of the scheme for brand.

Q.10 As per your view following brands of Namkeen stands for:
Price Packaged Service Test Health

Balaji 15 44 24 54 8
Uttam 16 58 18 43 9
Samrat 11 22 18 40 14
Real 1 7 2 3 1
Sushma 1 5 1 3 0
 Interpretation :
From the above table we can see that Balaji is well-known for test and obvious
packaging. Out of total respondent 54 respondents says about that. Balaji is also able
to providing excellent service to their retailer. Test and service of Uttam and samrat
Namkeen are same in comparison and opinion from respondent.

Findings
 Retailer
 Uttam Namkeen is launched recently so, there is very low awareness of
brand among all respondent.
 A lot effort would require improving distribution network.
 Competitors distributor takes visit every retailer at least once in a week. Uttam
distributor is not efficient on this part.
 Sale is not increase due to limited product range and limited price
package.
 Delivery of other brand is faster than Uttam brand.
 Most of retailer aware about weight of package
 Balaji and Samrat is the highest seller due to delivery, product range, and
awareness.
 Service of Uttam Namkeen is not competitive to other brand
 Sales of Uttam Namkeen is increasing but not as much fast as other brand
of Namkeen
 From personal detail we have identified about 43% of respondent who are
placing more than one thousand rupees of order as their education is above S.S.C.

SECTION-2
Customer

Research Methodology
 Research Objectives for Customer:
 Primary objective:
• To identifying market potentiality for Uttam Namkeen
 Secondary objectives:
• To check awareness of Namkeen brands
• To know consumption level of Namkeen
• To check awareness of packaging content
• To check availability of different brand in Ahmadabad
• To find out which retailer shop is more effective to sale Namkeen
• To measure effective factors while purchasing Namkeen
• To measure effective medium for advertisement
• To know customer perception regarding package of Namkeen

Sampling procedure
 Reason for sampling
 To take decision within given time period.
 To reduce the research cost.
 To obtain qualitative primary data.
 For accuracy in analysis.
 Method for sampling
 Non probability convenient sampling(customer)

Research instrument
 Questionnaire:
The questionnaire is designed accordingly the research objective. And its analysis will be
done as per the collected secondary data and information.
There are special questionnaires are prepare for the market survey, which are as under.
1. Customer questionnaire
2. Retailer questionnaire
 Types of questionnaire:
 Interview administered
 Self administered
Questionnaire contains following types of question.

 Open ended question
• completely unstructured
 close ended
• dichotomous
• Multiple choice
• rating scale
• importance scale
Approved
(Assistant Manager)

Questionnaire
 Evaluation of Questionnaire ( customer)
 The 1st question is put as just for refreshment purpose. Just to create a rapport with
the respondents we have put it.
 We come to know about consumer habit regarding kind of Namkeen purchasing
from 2nd question.
 3rd question measures the brand recall. The image of brand can be measured by
this question.
 question 4thsuggest frequency regarding purchase of Namkeen in a month
 Question 5&6 will saw us brand preference among different products.
 From 7th question we come to know about most prefer price package.
 To check awareness of packaging content from question no.8&15
 We are able to find out easy brand availability from 9th question
 From question no.10 we can come to know at where Uttam retailer should be
 Which factors influence to consume will be shown by 11th question
 From 12th question we can say that which media is effective to give
advertisement
 13th&14th question will saw us how to improve packaging style of Uttam
Namkeen

Customer
Q.1 Do you consume any Namkeen?
Result Respondent Percentage

Yes 150 100
No 0 0
Consumer of Packeged Namkeen
No
0
100
Yes
0 20 40 60 80 100 120
% of respondent
It saws that what a huge market potential to this industries. Because out of total
respondent 100% are consume Namkeen in their daily routine.

Q. 2 which kinds of Namkeen do you consume?
Types Respondent Percentage

Packaged 89 59.33
Loose 0 0
Both 61 40.67
150 100
Types of Namkeen Consumption
Both
41%
Packaged
59%
Loose
0%
From above chart we can saw that 60% respondent using package Namkeen it saws great
opportunity. But we can not forget about those 40% respondent who prefer both type of
Namkeen package and loose. The availability is very high of loose namkeen in the
market, so that’s why 40% market cover by them.

Q. 3 which are the brands are you aware of Namkeen?
Brand Respondent Percentage from 150
Balaji 149 99.33

Uttam 31 20.67
Samrat 142 94.67
Real 73 48.67
Sushma 87 58
Lays 40 26.67
Brand Awareness
99.33 94.67
100
80
58
60 48.67
% from 150
Respondent
40 26.67
20.67
20
0
Balaji Uttam Samrat Real Sushma Lays
Series1 99.33 20.67 94.67 48.67 58 26.67
From this question we can conclude that awareness of Balaji is tremendous. This brand is
set in mindset of each and every respondent whether they are user or not. But Samrat is
also near to Balaji. In matter of brand awareness Uttam got last position. Only one reason
is that for highest awareness of Balaji namkeen that is their distribution channel.

Q .4 how many times do you purchase Namkeen in a month?
Frequency of Purchase Respondent Percentage
Less than 5 46 30.67

5 to 10 65 43.33
More than 10 39 26.00
150 100.00
Frequance of Purchase
50.00
43.33
45.00
40.00
35.00 30.67
30.00 26.00
25.00
20.00
15.00
10.00
5.00
0.00
Less than 5 5 to 10 More than 10
Frequency
We can easily measure purchase frequency of respondent from above chart. 43%
respondents are purchasing Namkeen more than 5 times in a month. And 26%
respondents are more than 10 times. Because of they generally use it as refreshment
purpose.

Q.5 which brands do you prefer most among following products?
Q.5 (a) for ratlami sev
1 73 1 48 6 1
2 40 3 64 3 31
3 7 11 8 34 36
4 0 6 1 33 9
5 0 11 1 6 3
Ratlami Sev 1
80 2
70 73 3
64 4
60
Respondent
5
50 48
40 40 34 36
30 33 31
20 11
10 7 6 8 6 9
3 3
0 0 1 3 1
1
Brand

Q 5b bikaneri sev
Uttam Samrat Real Sushma

1 7 106 8 7
2 11 15 39 34
3 8 3 27 36
4 8 1 8 6
Bikaneri Sev
120
1
106
100 2
Respondent
80 3
4
60
40 39 36
34
27
20 11 15
8 8
0 7 3 6 7
1
Uttam Samrat Real Sushma
Brand

Q 5c sing bhujiya

1 46 4 70 2 2
2 56 3 42 6 6
3 9 8 5 36 28
4 1 9 3 25 34
5 1 6 0 7 10
Sing Bhujiya
80 1
70 70 2
3
60
Respondent
56 4
50 5
46
40 42
36 34
30 28
25
20
9 76 10
10 9 8 5 6
6 4 3 2 2
0 1 3 0
Brand

Q 5d mung dal

1 64 2 43 7 5
2 38 4 57 3 6
3 7 13 7 28 30
4 3 7 2 30 32
5 0 5 4 8 8
Mung Dal
70 1
64 2
60 3
57
50 4
Respondent
43 5
40 38
30 32
30 28 30
20 13
10 7 7 8 8
7 7 6
3 4 5 4 3 5
0 0 2 2
Brand

Q 5e mix chavana

1 75 1 34 9 1
2 36 4 61 3 3
3 3 12 11 28 32
4 0 4 2 32 37
5 2 9 0 7 6
Mix Chavana 1
80 2
75
70 3
60 61 4
Respondent
50 5
40 37
36 34 32
30 32
28
20 12
10 11 6
3 9 7 9 3
0 2 1 4 02
3 1
0
Brand

Q 5f farari chevda
Balaji Samrat Real Sushma

1 79 37 7 2
2 39 57 6 5
3 3 14 40 27
4 0 1 27 44
Farari Chevda
90
1
80 79 2
70 3
Respondent
60 57 4
50
44
40 39 37 40
30 27 27
20
14 5
10
3 1 67 2
0 0
Brand

Q 5g banana wafer

1 67 50 2 1
2 35 55 7 5
3 6 4 33 33
4 3 0 26 31
Banna Wafer
80
1
70 67 2
60 3
Respondent
55 4
50 50
40
35 33 33
30 31
26
20
10 7 5
6 4
0 3 0 2 1
Brand
Balaji is highest selling brand for Ratlami sev, Mung dal, Mix chavana, farari chevda,
and Banana wafer. Samrat is highest for Bikaneri sev and Sing bhujiya and second
highest selling brand for another product. Uttam, Real and Sushma stands after Balaji
and Samrat selling. Balaji namkeen has got highest mark due to taste, packaging,
availability etc.

Q .6 which types of potato wafer do you prefer most?
Q.6a tomato wafer
Balaji Lays
1 110 7
2 7 67
Tomoto Wafer
110
120
100 67
80
Respondent 60
40 7 7
20
0
Balaji Lays
1 110 7
2 7 67

Q 6b for salted wafer
Balaji Samrat Lays
1 103 15 7
2 21 75 15
3 2 15 47
Salted Wafer
120 103
100
75
80
Respondent 60 47
40 21
15 15
20 7 15
2
0
Balaji Samrat Lays
1 103 15 7
2 21 75 15
3 2 15 47

Q 6c for masala wafer
Balaji Samrat Lays
1 94 21 8
2 21 75 16
3 8 10 46
Masala Wafer
94
100
75
80
60 46
Respondent
40 21 21
8 16
20 10 8
0
Balaji Samrat Lays
1 94 21 8
2 21 75 16
3 8 10 46
For Tomato wafer, salted and masala wafer Balaji got highest sales and samrat is on
second highest sales for salted and masala wafer. Lays got very less sales. Here again
Balaji’s taste and other factor played role.

Q.7 Among the price package which is more suitable to purchase?
Price
Categories Respondent Percentage
1 5 3.33
2 5 3.33
3 5 3.33
5 77 51.33
10 118 78.67
15 8 5.33
20 18 12
Price of Packeged Prifer

90
78.67
80
70
% of Respondebt
60 51.33
50
40
30
20 12
10 3.33 3.33 3.33 5.33
0
1 2 3 5 10 15 20
Price Catogories
Package of rupees 10 is more suitable to purchase Namkeen. But package of rupee 5 is
also important because more than 50% respondent prefer to purchase it.12% of
respondent suggest package of rupees 20 so it is also important to Uttam. Due to most
availability and preference Rs.5 and Rs.10 package selling high.

Q.8 at the time of purchase are you aware about weight of different package?
Yes 106 70.67

No 44 29.33
Quantity Awerness
80
70.67
70
60
% of Respondent
50
40
29.33
30
20
10
0
Yes Result No
More then 70% of respondent are aware about weight of package. So it is important to
highlight it on the packaging. People don’t have habit to see weight of package.

Q.9 which brand is easily available in different place of Ahmedabad?
Percentage out of 150

Brand Respondent Respondent
Balaji 146 97.33

Uttam 10 6.67
Samrat 130 86.67
Real 19 12.67
Sushma 33 22
Lays 26 17.33
Lays, Availability of Brand

17.33
Sushma
22
Real, Balaji,
12.67 97.33
Samrat, Uttam,
86.67 6.67
Balaji is able to cover all area of this city. This result we can easily saw from the chart.
And Samrat is also success to cover many areas. But Uttam is much lacking on this side
because only 6.67% of respondent says that Uttam is easily available. Balaji is successful
and eager for distribution network, Uttam is not that much successful in this way.

Q.10 from where do you purchase the different package frequently?
Percentage
out of 150
Types of outlet Respondent Respondent
Pan parlor 77 51.33

Dairy Parlor 47 31.33
Mall 34 22.67
Provision Store 78 52.00
Canteen 34 22.67
Sweet Mart 32 21.33
Road Side Shop 65 43.33
Place of Frequent Purchase

% of Respondent
60.00 51.33 52.00

50.00 43.33
40.00 31.33
30.00 22.67 22.67 21.33
20.00
10.00
0.00
n
op
e
r
l
r
t
al
rl o
rlo
ar
ee
or
M
Sh
tM
St
pa
Pa
nt
Ca
e
n
ee
n
iry
id
io
Pa
Sw
S
is
Da
ov
ad
Pr
Ro
Types of Layout
From the above question we can easily saws that most of the respondent would like to
purchase Namkeen from pan parlor, provision store and road side shop. Every people can
get namkeen easily from the pan parlor, store and road side shop.

Q.11 According to your view while purchasing any Namkeen which factor affecting the
most?
Percentage
Factor influence to of 150
purchase Respondent Respondent
Price 49 32.67
Quantity 67 44.67
Availability 50 33.33
Test 105 70
Health 76 50.67
Factor Affectiong to Purchase
Health 50.67
Test 70
Factor
Availability 33.33
Quantity 44.67
Price 32.67
0 10 20 30 40 50 60 70 80
% of Respondent
Test and health plays major role to influence to buy Namkeen. But we can not miss
quantity, availability, price and other factor. We have seen Balaji and Samrat are famous
for taste first.

Q.12 from where would you like to get an advertisement of namkeen?
Percentage
Advertising of 150
Medium Respondent Respondent
Television 78 52
Radio 32 21.33
Transit 42 28
Newspaper 70 46.67
Hoarding 60 40
Bus stop 69 46
Effectiveness of media
Bus stop,
46 Television,
52
Radio,
Hoarding, 21.33
40
Transit, 28
Newspaper,
46.67
More number of respondent would like to see advertise on Television. 46% of respondent
are suggest Bus stop and News paper. And hoarding is suggested by 40%. But we can not
leave the less costly is transit media and it is suggested by 28% of respondent. People are
more habitual about television so they are suggesting we would like to see ad on TV.

Q.13Whether Uttam Namkeen packaging and design competitive to other brands?
Response Respondent Percentage
Yes 27 18.00
No 16 10.67
Never
Seen 107 71.33
General Opinion about Uttam Namkeen

Packaging
71.33
80
70
60
50
% of
40
Respondent
30 18.00
10.67
20
10
0
Yes No Never Seen
Response
More then 70% respondent are not seen packing of Uttam Namkeen.Its saws that less
advertisement. And there is 11% of respondent say that this design and packing is not
competitive to other brands.Not more awareness and availability Uttam got not that much
positive opinion.

Q.14 which packaging feature plays an important role?
Style of Percentage
Packaging Respondent out of 150
Color 64 42.67
Eco- Friendly 72 48
Logo 56 37.33
Most Prefered Packaging Style

60
48
50 42.67
% of Respondent
37.33
40
30
20
10
0
Color Eco- Friendly Logo
Style
Out of total respondent 48% of respondent would like to prefer Eco-Friendly packing.
But Color and Logo also plays an important role for packaging. Eco friendliness reduce
pollution, so that’s why they suggest Eco friendly package.

Q.15 Have you observed packaging content thoroughly?
Result Respondent Percentage
Yes 81 54
No 69 46
Observation of Packaging
56
54
54
% of Respondent
52
50
48
46
46
44
42
Yes Result No
We can easily get opinion about packaging content from the above question. In that 54%
of respondent are observed packaging thoroughly. And 46%of respondent are not
observed. Again they are not habitual to see all this detail.

Findings
 Customer
 Uttam Namkeen is launched recently so, there is very low awareness of

brand among all respondent.
 There are more number of respondent would like to see advertise on television,
but it is costly. For that solution another options are advertise at bus stop, transit
media and newspaper would also effective.
 Awareness of Uttam Namkeen is very low as compared to other brand like Balaji
Namkeen and Samrat Namkeen
 Frequency of purchase Namkeen is high among different brand
 Balaji and Samrat have the highest consumption due to availability, awareness,
product range taste, healthy, and packaging.
 Most of consumer prefer price package of Rs5 and Rs10.
 Most of consumer observed packaging content thoroughly
 Many respondent is purchasing namkeen from pan parlour, roadside shop &
provision store.
 Balaji is more successful due to they have covered all types of outlets.
 Taste,health and quantity play an important role while purchasing
 Generally most of the people would like to see advertise on television, bus stop
and news paper
 Namkeen packing should be eco friendly to avoid pollution; it is suggested by
many respondents.

Recommendation
We can come to know by our research and observation that lot of improvement required
for development of Uttam Namkeen brand.
Following are the required improvements.
 Awareness:
 Place of retailer is also play an important role to generate awareness. For that
Uttam Namkeen should distribute display, banner, rack, hanger, net, stand etc to
their retailer
 brand name must print on the plastic cartoon of Namkeen
 Distribution channel:
 We would recommend to the company that distributor must have to take visit of
retailer once in a week. By this improvement they can easily increase their brand
availability in the market and automatically sales will increase.
 Packaging:
 Packaging plays an important role to create image of brand in the mindset of
customer, that’s why quick action should be required for improvement in
packaging.
 Company must have to make immediate changes in the packaging design of
ratlami sev. Because it is not looking ratlami sev on package.
 Size of pouch of Uttam Namkeen is much more then other competitors pouch on
both side length as well as width. So, to reduce the packaging size is
advantageous in cutting down the cost of nitrogen gas, transportation cost,
cartooning cost, and pouch cost directly. And increase in the yield of total pouch
production.
 There should be put website, customer care phone number, E-mail ID, behind the
package. It will helpful to generate awareness and improvement in the quality of
products by users feed back. there is not given such type of information on the
packaging of Uttam Namkeen
 Product range:

 At present there are only five products are there under the brand of Uttam
Namkeen. It is not sufficient to cover share of market. So, that they must have to
increase their product range as early as possible.
 Service:
 Now a day no one can sustain in the market without providing excellent service to
their retailer and customer. The main service of replacement of goods which is not
provided by the company to the retailer. It must provide to the retailer because by
this service you can generate more number of retailer. From this service some
time many retailer place their order without any confusion and competitors are
already take advantage of this service. If any goods will replace by retailer at that
time you can sell it as loose product and loss will be recover.

Bibliography
 Books
 Business research methodology by Luck and Rubin, 7th Edition.
 Marketing Management by Philip Kotller 12th Edition:
 Websites:
 www.google.com
 www.gcmmf.com
 www.realnamkeen.com
 www.sushmanamkeen.com
 www.samratnamkeen.com

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A

Research Project Report

IDENTIFYING MARKET POTENTIAL

SUBMITTEDTO: SUBMITTED BY:

PROF. BHAVIN PANDYA AJAY DARAJI (03)

S.V. INSTITUTE OF MANAGEMENT

1 S.V.Institute of Management,Kadi, North Gujarat university

Date: 15th July, 2008.

2 S.V.Institute of Management,Kadi, North Gujarat university

3 S.V.Institute of Management,Kadi, North Gujarat university

4 S.V.Institute of Management,Kadi, North Gujarat university

5 S.V.Institute of Management,Kadi, North Gujarat university

7 S.V.Institute of Management,Kadi, North Gujarat university

No. Range of Product Weight(gms) Price (Rs.)

 Future plan of Uttam Namkeen:

Alu Wafers (Salted) Sing Bhujiya Chana Dal Bundi-tikhi

10 S.V.Institute of Management,Kadi, North Gujarat university

 Health And Hygiene:

11 S.V.Institute of Management,Kadi, North Gujarat university

 Khatta mitha mix chavana

 Potato wafer (Salted & Masala)

12 S.V.Institute of Management,Kadi, North Gujarat university

13 S.V.Institute of Management,Kadi, North Gujarat university

14 S.V.Institute of Management,Kadi, North Gujarat university

15 S.V.Institute of Management,Kadi, North Gujarat university

 Primary data sources:

16 S.V.Institute of Management,Kadi, North Gujarat university

 At some places if we couldn’t find Uttam Namkeen retailer we have to consider

 We have taken limited brands and products of Namkeen.

17 S.V.Institute of Management,Kadi, North Gujarat university

18 S.V.Institute of Management,Kadi, North Gujarat university

19 S.V.Institute of Management,Kadi, North Gujarat university

 Reason for sampling

 To take decision within given time period.

 To reduce the research cost.

 To obtain qualitative primary data.

 For accuracy in analysis.

 Method for sampling

 Non probability quota sampling(retailer)

 We have taken size of 67 retailers.

20 S.V.Institute of Management,Kadi, North Gujarat university

Questionnaire contains following types of question.

21 S.V.Institute of Management,Kadi, North Gujarat university

22 S.V.Institute of Management,Kadi, North Gujarat university

Balaji Uttam Samrat Real Sushma

Different Brand Sold by Outlets

23 S.V.Institute of Management,Kadi, North Gujarat university

Q.2 (a) for Ratlami Sev

Sales of Ratlami Sev

24 S.V.Institute of Management,Kadi, North Gujarat university

Sales of Bikaneri Sev

25 S.V.Institute of Management,Kadi, North Gujarat university

Sales of Sing Bhujiya

26 S.V.Institute of Management,Kadi, North Gujarat university

Sales of Mung Dal

27 S.V.Institute of Management,Kadi, North Gujarat university

Sales of Mix Chavana

28 S.V.Institute of Management,Kadi, North Gujarat university

Sales of Farali Chevda

29 S.V.Institute of Management,Kadi, North Gujarat university

Sale of Banana Wafer

30 S.V.Institute of Management,Kadi, North Gujarat university

Q.3a for tomato wafer