SURVEY ON CONSUMER PREFRENCE FOR BRITANNIA MARIE GOLD

NAME OF THE RESPONDENT- ……………………………………………………………………………….

AGE:

( )4-10 ( )11-19 ( )20-30 ( )30-40 ( )41 AND ABOVE

OCCUPATION:

( )Student ( )Business ( )Housewife ( )Service

LOCATION: CONTACT NUMBER-…………………

1) DO YOU EAT BISCUITES?

a) Yes b)No

2) WHICH BRAND OF BISCUIT DO YOU PREFER MOST?

a) PARLE b) BRITANNIA

c) SUN FEAST d) PRIYAGOLD

3) DO YOU EAT MARIE BISCUITES?

a) Yes b)No

4)DO YOU EAT BRITANNIA MARIE GOLD

a)Yes b)No

5) HOW FREQENTLY DO YOU HAVE BRITANNIA MARIE GOLD

a) everyday

b) once in a week

c) once in a month

d) sometimes

6) WHICH PACK DO YOU BUY?

a)Small b)Big
7) DO YOU THINK BRITANNIA MARIE GOLD IS DIFFERENT FROM OTHER BRANDS OF
BISCUITES?

a) Yes b)no

8) WHY? PLEASE SPECIFY

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9) ARE YOU SATISFIED WITH THE QUALITY OF BRITANNIA MARIE GOLD?

a) YES b) NO

10) PLEASE RATE THE DIFFRRENT PARAMETERS FOR BRITANNIA MARIE GOLD?

FACTOR Very much satisfied Not Normal

satisfied satisfied
taste
price
quality
quantity

11) IN WHICH DIFFERENT FLAVOURS WOULD YOU LIKE TO HAVE BRITANNIA MARIE GOLD?

a) Orange b) Pineapple c)Strawberry d)Others

12) WHAT INFLUENCES YOU TO HAVE BRITANNIA MARIE GOLD?

a) Ad campaign

b) Availabality

c) Variety

13) ANY SUGGESTIONS YOU WOULD LIKE TO MAKE FOR IMPROVEMENT?

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