[PROJEC

T
REPORT
ON
HOSPITA
L]
VADODARA, GUJARAT

[Prepared
By
RIAZ
AHEMAD
Manjalpur,
Gujarat]
ahemadriaz@gmail.c
om
HOSPITAL PLAN
 HOSPITAL PLAN

TABLE OF CONTENT Page No

1 Executive Summary 3
2 The Business 3
3 The objective 3
4 Brief History 3

5 Form of Ownership

6 Name, Qualification of the Owner

7 Proposed Headquarters

8 Finding Requirement

9 Debt

10 Equity 4

11 The Market 4
12 Description of Product 5

13 Comparative Analysis 9

14 Licensing Agreement

15 Plan
16 Marketing 12
17 Operations 19
18 Organizational Plan 22
19 Financial Plan 24

20 The Critical Risk 30

21 Exit Strategy 31
22 The Appendix 31

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Executive Summary

A business plan is essentially a map that defines your business and outlines your strategy for
success. It is also a crucial document to securing business loans. Banks and other investors want
not only to understand your business, but to know you've thought out all the details, have a
focused plan for success and a way to measure success.

The demand for health care services has increased, making this one of the most booming
industries in global economics. If you aim to establish a new hospital, one of the first things you
must do is obtain financing. Writing a business plan for your hospital is the best way to propose,
and then secure, the funding you will need. You must know how much money you will need to
start, and then run, your hospital. Your research should encompass every aspect of the hospital
from goals, to location and development, to construction, to marketing, to staffing and
administration. Writing your plan will require a lot of research, but it will be a tremendous asset
to you as you seek funding and make further decisions about your future hospital.

Instructions

1. Emphasize areas of special services your hospital will offer, such as whether or not it will
be a children's hospital, or a neurology facility.
2. Research the needs of the community. Evaluate what healthcare needs either aren't being
met or aren't being met well. Research the services offered by competing healthcare
facilities in the area and define how your hospital would be different.
3. Speak with officials at other hospitals offering the same services you would like to offer
but who are not in your area and therefore not in competition with you. Your goal is to
find out what types of materials and equipment you will need in your own hospital, as
well as the type of facility you will need to operate well. Answers to these questions will
help determine the start-up costs and the operational costs for building and running your
business.
4. Consult with a commercial real estate agent to find possible tracts of land or existing
facilities that could be converted to your hospital. Consult with an architect to determine
construction or conversion costs for the facility. This stage of the process will help you
determine the size and capacity of your hospital as well as your construction or
renovation costs.
5. Determine the exact types and amounts of equipment and goods you will need to open
your hospital, given its intended size and scope. This can be based on the information
you obtained in step 3. Research the current prices for everything. This will give you the
final numbers you will need for your start-up cost estimates.

Create a marketing plan and advertising budget for your hospital. Decide upon the types
of advertisements you will use to spread the word about your new hospital, and how
often they will run. You will need two different sections to your marketing plan, one
section for your initial marketing before the hospital opens, and one section for your
annual marketing efforts once the hospital is running.
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6. Determine your staffing and insurance needs based on the size and scope of the hospital
you're planning. Determine salaries and estimate the costs of any benefits you would like
to offer your employees. Also factor in your other operational expenses -- utilities, office
supplies, furniture, replacement of equipment and the restocking of goods. These
numbers, combined with your marketing numbers, will provide your estimate of
operating costs.
7. Draft your business plan. In many ways, the hospital business plan is similar to a
standard business plan. Within your plan, you will need to include information on the
business and a description of your hospital's goals. It will also need to include your
marketing plan, information on the competitors in your area, personnel and operating
procedures, and information on operating expenses. Include lots of detailed financial
information and an estimated balance sheet and income summaries. Once you have
gathered all of the information from your research, writing the proposal will not be
difficult.

Objective:-

Our each program emphasizes comprehensive, multidisciplinary care for children with all types
of medical conditions. In addition, we provide moral support to patients and families to cope
with the challenges of illness. These include our Child Life Services department, which caters to
the emotional and developmental well being of hospitalized children and their families.

Form of Ownership:- Partnership Firm

Name, Qualifications of the owners:- Owner 1: Riaz

Education Qualification:-B Pharm, MBA

Owner 2:-Rahul Raj

Education Qualification:-B Pharm, MBA

Proposed HeadQuarters:- Manjalpur, Vadodara

The Funding Requirements:-

Debt:-the debts would be borrowed from family members, on which no interest rates would be
charged .A loan would be requested from banks and other funding agents.

Equity:-No equity funds

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The Product & Services:-

Description

The Children Hospital’s Child Life Department focuses on the emotional and developmental
well being of hospitalized children and their families.

Genetic Diagnosis and Counseling: The Section of Genetics at our Medical Center provides a
full range of services for the diagnosis, counseling and treatment of patients who have or who
are concerned about genetic and congenital disorders.

Pediatric Cardiovascular Services: Children's Hospital provides complete clinical services for the
diagnosis and treatment of Congenital and acquired heart diseases in children.

Pediatric Critical Care: The pediatric critical care program at our hospital provides services for
children with the entire range of severe illness.

Pediatric Gastroenterology, Herpetology & Nutrition: The Section of Pediatric Gastroenterology,

Herpetology and Nutrition at Children’s Hospital offer the broadest range of services available
for treatment of problems of the stomach and intestines.

Pediatric Psychology: At Children’s Hospital, our clinical psychologists are specially trained for
the care of children.

Size of the Business: Our hospital is basically belonging from medium size business. Capacity of
our hospital will be `45 patients at once or 10 in emergency.

BUILDING:

We purchased land and construction on hospital is nearly to complete.

Hospital main Gate.

Size of building and Hospital layout will be like as follows:-

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Rooms:

It has fifteen single rooms and ten double rooms. A visiting lounge, rooms for staff

(doctors) and for paramedical staff are also included.

Hall:

On ground floor there opd and reception and waiting Hall etc as shown in layout, which is
enough for a small children ward.

Personnel:

Personnel are the assets of any company especially in the service sector. In our Hospital more
than 80% personnel will be skilled based. We rank our personnel into different departments.

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Doctors:

 Consultant physician
 Physician
 Medical officers (M.O)
 Anesthetic specialist
 Pharmacist
 Surgeon
 Pathologist
 Psychiatrists

Paramedic staff:

 Nurses
 Dispenser
 Operation thither assistant
 Laboratory assistant

Other personnel:

 Office boys
 Ward boys
 Gun men
 Ambulance driver
 Sweeper
 Gatekeeper
 Peons

Hospital Equipment:

When any business is going to be practically implement office equipment is essential for

routine work established discipline and identifications of specific designations.

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Similarly, in our hospital three medical departments require some particular office equipments,
which will be helpful in checking of the patients while check by the doctors.

Comparative Analysis:-
The most interesting thing is that our office equipment is quite different from other
manufacturing organizations. These three departments have three offices and each office should
contain following equipments.
 Stethoscope
 B.P apparatus
 Thermometer
 Laminator
 Otoskop
 Tongue depressor
 Torch
 Measuring tap
 Glucose monitor
 Pen stand
 Stationary
 Table lamp
 Office table
 Office chair
 Toys for children
 Weight scale
All above listed materials should in every office for checking the patients because without
equipment doctor is like the soldier without the weapon in war. Another thing, which we have in
our mind that all the equipment should be, modernized enough in handily.
After the description of doctors list now we explain some other offices, which will be
compulsory for further hospital functioning.

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For this purpose, fist of all we describe finance office and the equipment needed for this is
 Computer
 Draw
 Safe
 Table furniture
Operation Theater Equipment
 Operation lights
 Operation table
 Anesthetic machine
 B.P monitor
 Cardiac monitor
 Diathermy
 Suction machine
 Oxygen cylinder
 Nitrous cylinder
 Autoclave
Equipment for Laboratory:
 Colorimeter
 Analyzer
 Microscope
 Centrifuge machine
 X-ray machine
 Chemicals
 Glucose meter

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Equipment for general ward and other rooms

 Incubator
 Sucker Machine
 Nebulizers
 ECG Machine
 Puls oxinator
 Oxygen Equipment
 Wheel chairs
 Weight Machine
 Stabilizers
 Stretcher

Other equipment includes

 Stationary
 Air-conditioned Unit

SUPPLIERS:
 Surgical
 Pharmaceutical
 Oxygen supplier
 Furniture supplier
Licensing Agreement have been obtained from the Baroda development Authority.

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Market Summary:-
Here we describe market conditions and strategies related to services. How it will be priced and
promoted. Being the entrepreneur our main focus is profitability but also target is
how to serve our people in constructive manner. Therefore our marketing goals will
be the blend of both factors.
Provide all possible facilities to our people in their own area. Create medicated environment in
our city whereas people will not move towards other big cities for better treatment.
Situational Analysis:-
Our city environment is very much supportive for the hospital industry. Through environmental
analysis we came to know there is no direct competitor here. Define Target Market Our target
market is from surat to vadodara, because within this rang there is no standard hospital giving
medication services under one roof.
Market Research:-
A market research on 100 respondents evenly distributed among the demography discussed
reveled following results:-
The is no good quality pediatric hospital in the city.
The is multispecialty hospital in the proximity of city baroda.
More than 1000 children patients suffers.

SWOT Analysis of the Market:-

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Strengths
New idea which will be highly acceptable in the market. We are the trend setters.
Our relationships with suppliers are strong enough that offer credit arrangements,
flexibility & response to special product requirements.
Employee competency and professionalism, which are the asset of our company.
Our commitment is quality to customers.
We not only satisfy the customers but also build relationship with them in order
to get their loyalty and better future of the company.
Our unique strength is giving all medication services under one roof.
Competitive advantage of “first to enter in the market”.
Weaknesses
Access to capital.
Cash flow continues to be unpredictable.
Lack of awareness to people. They don’t have the exact concept of interior designing. People
living in rural areas difficult to target All the weaknesses of a company are not the weaknesses;
actually they are the opportunities for improvement in the company’s functions. So by properly
arability the opportunities, they would become you strengths.

Opportunities
Growing market with a significant percentage of our target market doesn’t
know about nutrition and psychiatrist services.
Increase in opportunities beyond the target area of R.Y.K.
By providing ambulance services to rural areas we can capture that market also.
We can expand business by targeting Ahmadabad.
Threats
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New Entrance of competitor

High Import duty on machines can increase the cost and make direct effect on our
services charging from people.
Develop Goals and Objectives

Mission

Children hospital is guided by the belief that all children need to grow up in a protective and
nurturing environment, where each and every child is given the opportunity to reach his or her
potential. We believe this vision can provide a brighter future for all children.

Goals

To provide out class medical facilities to our patients.

To provide them a favorable environment.
To expand the business.

Objectives:

To earn maximum profit

To introduce new technologies to make services better than ever before.
To provide incremental value to our customers.
To protect and maintain our resources.

Maintain a positive and steady growth of 15% each year. Maintain a gross margin of

25%.

Marketing Strategies
Increased awareness & image
Our first strategy is about the awareness of our hospital to the patients
Informing those not yet aware of what Smile Child Hospital offers.
We will increase the awareness among the customers through proper advertising.
Advertising through
1)Local news papers
2)Using cable network
3) www.slinkycity.tk
Marketing Mix
1. Product
2. Place
3. Price
4. Promotion
5. People
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6. Process
7. Physical Avoidance
Product
Input
Sick Patient
Process
Treatment of dieses
Output
Healthy Patient
Place
We believe that place is not just about distribution it is about convenience too. If the services are
not available where and when people need, it will create a lot of problems for customers.
The physical place which we have chosen of our Hospital is Hospital road RYK because it is a
most famous and well known place for all the people. Another reason for that place so most of
people, although, which are not our direct competitors, are operating in that area and awareness
will be created frequently.
Price Mix Strategy:-
It shows leadership pricing to maintain its premium Quality and brand equity.

Doctor’s Fee 500/-

Consultant physician

Physician 500/-

Physiotherapist 800/-

Ward and room charges per day 200/-

Ward charges

Single non AC room 300/-

Singe AC room 500/-

Double non AC 500/-

Double AC 900/-

ICU (intensive care unit) charges 600/-

ITR (intensive treatment room) charges 800/-

City Scan 800/-

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Promotion Mix Strategy:-

We will promote our Services through different types of promotions like
 Advertising
 Public relations
We need one million (1,000,000) R.s for promotion.
Advertising Medias:
We have decided to use almost all types of advertising media because we are the new entrants in
the market. So, we have to aware and educate people to come to our hospital with their children
to get a better treatment with advanced technology.
 Circulate Hand outs
 Advertise through Newspapers
 Through Cable TV because it has made a major source of advertisement
 Billboards and banners
People
We are targeting the infants and child.
Process
We are providing better health care unit, with unique innovation like, before treatment of any
critical diseases in child, first make a panel of doctors, when the sit together through brain
storming it is zero chance to treat child wrongly that are very much common in other hospitals.
Physical Evidence
Our two doctors, Anesthetist and Neurosurgeon are foreign qualified has MD
(American) degrees and one Pediatric Surgeon is FRCS (UK) Fellow of Royal College
of Surgeon qualified and other are from FCPS (PAK) Fellow of college of physicians
and Surgeons qualified.
Implementing the Market Plan
After all above procedure accepted we will implement this marketing plan.
Evaluating the Market Plan
After implementing if we feel any deficiency in the plan then we evaluate it and again
Implement it till the desire outcome not satisfy us.
But it’s very difficult to again make a market plan till startup.

SURGICAL SUPPLIERS:
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These are the suppliers who will provide us the equipment and instruments necessary for
surgery.
Pharmaceutical suppliers
These suppliers will provide us all types of medicines.
Glaxo Smith Kline and Abbott companies will provide us all types of medicines.
Oxygen supplier
These suppliers will provide us oxygen. This suppliers name and contact.
Furniture supplier
These suppliers will provide us all kind of furniture. It includes a lot of suppliers some
provide office furniture, others provide ward furniture.
Modern Furniture Shop
Lucky Furniture Shop
As we have a service type organization so there is no manufacturing process like in the
goods manufacturing companies.

 Intensive Cure Unit (ICU)

 Emergency
 Physiotherapy
 Neurology
 Laboratory
 Pharmacy
 Dispensary
 Electrical department

Emergency:
Emergency department will be there in the hospital where patients that will be seriously ill will
be admitted. They will remain in emergency for almost two to three hours and then will be
shifted to rooms or intensive cure unit depending upon the situation.
Intensive Cure Unit (ICU):
In intensive cure unit, patients suffering from severe diseases like pneumonia, malaria etc. will
be admitted. They will remain in that unit for two to three days depending upon their condition.
Physiotherapy Department:

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We are going to introduce a different kind of hospital. We research in our area there in no
standardized children hospital in which a separate physiotherapy department available. So due to
this reason we are making a special physiotherapy department for those children which are
hunted by polio and other these types of diseases.
Neurology Department:
The section of Pediatric Neurology at hospital is staffed by the experts in their field. We
work closely with other specialists to provide the most advanced care for children with
neurological illnesses. We coordinate pediatric nurse-supervised sedation for CT and
MRI scanning with our neurologists, who provide a full range of radiological imaging of
the nervous system for our young patients. In addition, because of the strong connection
between the brain and behavior disorders, a team of child psychiatrists, psychologists and
behavioral pediatricians is also available to work with patients and their families, as
necessary.
Laboratory:
Laboratory will be well equipped with all the necessary equipment and instruments.
Almost, all types of tests can be possible there. e.g. X-Rays, blood test, CITY SCAN etc.
Pharmacy:
This sort of pharmacy has life saving drugs and other routine drugs which are recommended by a
consultant physician to a patient. We will be having fully equipped pharmacy.
Dispensary:
We have included dispensary for the patients that come just for time being. The
dispensary’s charges will be included in the Doctor’s fees.
Electrical Department:
Hospital is the place where electricity is most important, not only for operations but also for
patients in wards, laboratories or ICU. So, we have included it as a separate department. This
department will handle the air conditioner plant and the generators for electricity problems.

Form of Ownership
Form of Ownership in Child Hospital is Partnership so the business will be
performed on partnership basis.
Partners and their terms of Agreement
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As the legal status of Child Hospital is partnership so there are five partners.
All the partners will have equal responsibility to operate the business and all will be
responsible for any wrong decision.
Profit/Loss Sharing Percentage
All the partners have equal investment of 10,000,000 R.s in the business and the ratio of
profit and loss distribution will be equal
Authority or Control
Authority regarding business matters will equal to all the partners. All partners will have joint
account with the name of Smile child hospital so the check-signing authority will be equal for all
the partners. In case of all other matters regarding dealing with employees, customers and
suppliers but also placing orders and receiving orders, taking different kinds of wise decisions,
all will have equal authority and control.
Roles and Responsibilities of members
The following is the description about the responsibilities of all the members of the organization
including owners and the designers. Each and every member will be responsible to perform his
or duty according to the specifications.

Responsibility
Owners
Doctors
Dealing with suppliers
Decision making
Managing Inventory
Order placement
Financial decisions
Managing employees
Provide consultancy to patents
Treating all patients in their
timing very carefully
Other Staff
Computer
Operator
Good Behavior & Consultancy
regarding finding any
department and patients
Recording all expenses

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Making profile of Patients

Recording all medicines and
equipment, purchased and dispose

off. I-e injections or vaccines

We are going to start a standardized children hospital in Vadodara, Gujarat. Before this there is
no hospital operating which provide all facilities, which are needed for a children hospital.
According to our research there is a very much need for a standardize hospital, That provides all
the facilities for the health to children. So in future our business is 100% successful and the
chance of failure is Zero percent (0%). The involvement of risk in our business is zero percent;
the reason behind is that there is no direct competitor in this region but some small clinics are
operating here which are our indirect competitors. There is no fear from their side because they
are operating with single doctor. Mostly Doctors are operating their own clinics own self. These
clinics are operating with old type of equipments and there is no specialty in their clinics. So in
these conditions our business is not facing any sort of risk.

We are operating our business at very much cost where as our indirect competitor are operating
at low cost. Patients can easily offer their fees, so this is our one and only weakness.

New & Imported Technologies:

We are introducing new & imported technologies in our hospital, that difficult to operate
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and need special persons to operate it.

There is no such typical financial plan. As, we are making the feasibility report therefore; we
have decided to include the prices of different equipments and 1st time salary needed for a
hospital.

Initial finance needed

46,193,025 (calculated) 47,000,000 (Required)

Sources of Funds
All of the partners will provide 30 million to start the new venture.

We have requested for a loan of 20 million from the Gujarat Medical Association
(PMA)to be paid in 20 years without interest (Approved). This debt will cover medical
equipment costs, an ambulance and building’s leased cost.
Department, equipments and their prices

Building 40,000,000

First Month salaries 585,000

Operation theater equipment 2,305,000

Laboratory equipment 1,650,000

Office equipment 266,525

Promotion 1,000,000

City Scan Machine 1,00,000

Equipment for rooms and wards 121,000

Total 46193025

Building 40,000,000

Nutrition Specialist 40,000

Physician & surgeon 60,000

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Psychiatrist 35,000

Anesthetic specialist 70,000

Neurologist 80,000

Other Peons, nurses, ward boys 200,000

Total 585,000

Operation Theater Equipment:

Operation theater lights 150,000/-

Operation table 300,000/-

Anesthetic machine 80,000/-

B.P monitor 120,000/-

Cardiac monitor 500,000/-

Diathermy 300,000/-

Suction machine 150,000/-

Oxygen cylinder 25,000/-

Nitrous cylinder 30,000/-

Set of surgery instruments 500,000/-

2,305,000/-

Equipment for Laboratory: 200,000/-

Colorimeter

Analyzer 500,000/-

Microscope 45,000/-

Centrifuge machine 15,000/-

X-ray machine 800,000/-

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Chemicals 50,000/-

Glucose meter 50,000/-

Total 1,650,000

Office Equipment:

stethoscope (10) 15,000/-

B.P apparatus (5) 5,000/-

Thermometer (10) 500/-

Laminator 500/-

Otoskop 3,000/-

Tongue depressor (10) 500/-

Torch (5) 1,000/-

Measuring tap 25/-

Glucose monitor 45,00/-

Stationary 1,000/-

Table lamp (5) 2,500/-

Office table (5) 80,000/-

Office chair (5)+(50)+ (30) 103,000/-

Toys for children 5,000/-

Weight scale (2) 45,00/-

Total 266,525/-

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After the description of doctors list now we explain some other offices which will be compulsory
for further hospital functioning.

For this purpose, fist of all we describe finance office

Equipment Cost

Computer 70,000/-

Draw 8,000/-

Safe 35,000/-

table 8,000/-

Total 121,000/-

Equipment for general ward and other rooms:

Incubator 500,000/-

Nebulizers 10,000/-

Break Even Analysis, financial statements and Balance Sheet for the two years has to be
attached in the annexure. The business is expected to breakeven in the second year and
expected to register profits from January in second year.

Critical Risk:-
The following types of risks are involved

Excessive political interference

Non- acceptability of the product and services.

Exit Strategy:-
if the proposed project does not run successfully we would wind it up and payback the loan by
selling the machineries, equipments and tools. Moreover, we have enough financial backing
from our ancestral property, in case we are not able to run the business profitably, we would still
be able to pay back the loan by selling our ancestral property.

Appendix
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Curriculum Vitae of the owners

Ownership Agreements

Certificate from pollution board

Memorandum of Understanding.

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