Can You Leverage Social Media?

Sam Harrelson, AffSpot Affiliate Forum / CostPerNews

Astronomy 101

Who is Using this Stuff?

Should You Use this Stuff?
What Stuff Should (Shouldn’t) You Use?
Keep In Mind...

“We need to remember that the Net

is still new, the Web is even newer.
That both have profound effects on
life is undeniable. But it’s a few
seconds after the Big Bang and all
we have a few light elements, a lot of
heat, and no galaxies.”

 Doc Searls
Demographic of the Web is changing, just as the early universe underwent change.
1. Who Is Using this Stuff?

Source: Universal-McCann
 1. Who Is Using this Stuff?

Source: Pew Research

1. Who Is Using this Stuff?
1. Who Is Using this Stuff?
 Conclusions and Segueway

“What feels old and “traditional” about the internet to our

respondents is that it’s a voluntary social sphere where people
can give and can take. What’s new about the internet to these
enthusiastic users is the rate at which it is influenced by people
who use it for new kinds of social purposes. People aren’t
waiting to figure out its proper use, or for clear “rules of the
road” to be articulated, they’re simply taking it for a spin.”

Pew Research “A Portrait of Early Adopters”

2. Should You
Use this
Stuff?

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2. Should You
Use this Stuff?

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2. Should You Use this Stuff?

Motives?
Goals?
Personality?
2. Should You Use this Stuff?

Your presence is not always requested...

(especially if you’re a “marketer”).

Don’t Be This Guy...
or this guy...

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...or that guy...

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...or this guy...

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...and definitely not this guy...

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3. What Stuff
Should(n’t)
You Use?

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Twitter

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What Can We Do?

The best we can do, as

Kurt Vonnegut taught, is just
to be kind to each other.