Marketing Capabilities

Who are our

Stakeholders?

MCO
Execs
Internal

Potential
Contributor
Clients Company X s
External

KOLs
Cold Academi
c
Professors

Community

Public
Local
Alumni
Industr
Trade y
Competitor
Assoc. s
PharmaStrat Stakeholder Power /Interest Grid
Employees
Clients
Cold Clients
Warm Clients Current Clients Community
Contributors
Magazine
Newspaper
MCO Execs
Talent
Pool
Exp Hire
College/Professor

Competitors

Trade Assoc.

Local Community

Government Alumni
 How do we keep stakeholders warm?
Marketing Tactics
Website Press Article Books to Book Articles of Sales Capabilities Personal
Kits mailings Enhance Mailings Interest Sheets Decks Notes

Provides broad overview

Clients

Contributors

Community

Non-Responsive: This tool does not

ask for input, feedback or any direct
communication for the user?

Responsive Marketing: does this tool

ask for a response in return?

Enables personal relationship

building

Above are the cornerstone tools Company X uses. Some of our tools are better
used for different target audiences, the yellow boxes highlight the most widely
used target audience for each tool.