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MARKETING STRATEGIES FOR

FASTMIX
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PREMSUKH GODARA
MBA (AB) 1ST Yr
IABM, BIKANER
FLOW OF PRESENTATION
 INTRODUCTION
 NEED FOR BRAND PROMOTION
 OBJECTIVES OF BRAND PROMOTION
 PROMOTIONAL PLANS
 SWOT
 CONCLUSION
 REFERENCE

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INTRODUCTION

FASTMIX - > 4 years old brand


A rice herbicide that “Works under stress water conditions”
Substantial growth in the last 3 years
A separate category than Butachlor and Pretilachlor

Challenges :
A limited segment
Need to expand in the Pretilachlor segment
Creating unique identification of brand , White Vs Others
Growth in all regions 3
NEED FOR BRAND PROMOTION
o NEW ORIENTATIONS TO PRODUCT
o NEW PRODUCT FOR FARMERS
o COMPETITORS
o INCREASE MARKET SHARE
o SUBSTANTIAL GROWTH

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OBJECTIVES OF BRAND PROMOTION
 To introduce new products
 To attract new customers and retain the existing ones
 To maintain sales of seasonal products 
 To meet the challenge of competition

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PLANS FOR PROMOTIONS
 Farmer’s meeting / Group discussion
 Jeep campaign
 Postering
 POP display
 Special occasion
 Banners
 Advertising
 Tele-communication

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SWOT
STRENGTH WEAKNESS
•Sale on Brand Name •Less Field Staff large area
•Different strategic Plan •Low Margin to Dealer & Distributor.
•Hardworking field staff •No scheme for farmers on old
products
•No opinion leaders

OPPORTUNITIES THREATS
•· Company can position them •Large Competition.
self in  •Poor Advertising Campaign.
•farmers •Unfavorable environmental condition
•·government focus on agriculture •Dependence of farmer on dealers.
reliefs and facilities to the companies. •happy distributors and dealers.
•· Company retail Store •Low price of other company’s products.
•·To Project it as a better alternative
to
•Herbicides.

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CONCLUSION
 NEW ERA OF CONSIDERABLE AND JUDICIOUS HERBICIDE USE
 FARMER INCLINATION TOWARDS CO-BRANDS MACHETE AND
LASSO
 EFFICIENT PROMOTIONAL ACTIVITIES AS FARMERS INTEREST
 QUALITY ASSURANACE THRUOGH BETTER RESULTS

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REFERENCE
 “A strategy on promotional mix for fast-mix/machete in
Kurukshetra district of Haryana” a report by Suneel
Kumar Tiwari

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