Headline – grabs the attention of the reader

Copy/Body – text that you use to explain the message

Feedback – information for suppliers
Tagline – known as slogan before
Main Visual – represents the Copy/Body

Uses for Print Media:

• As information sources (print ads)

• Billboards (billboards, posters)

• As reminders
*Flyers – 13 out of 100 will be read, it is the standard
Color:

• Blue:
o Male – reliable

o Female – depression

• Pink:
o Male – calm

o Female – Feminine

• Black: sophisticated and rich

• White: hi-tech and purity

• Red: associated with food or excitement

• Yellow: sports and outdoors

• Brown: high class and rich

• Green: money

• Grey: hi-tech and security

• Orange: food and health

Color and flavor – juices taste stronger when color is brighter
Color and retail – color = mood

ART

• Literature

• Paintings
1. Tribal Art – talks about life (primal, truth, of the earth, tickles the senses,
almost irrational)
2. Ancient Power – power, transcendence of weakness, overcoming
obstacles
3. Hellenic – harmony and balance (formal & safe)
4. Medieval – alienation quests: futile or heroic)
5. Byzantine – floating or non-attachment (many elements of significance not
necessarily connected to each other)
6. Romanesque – flat and wide-squat
7. Gothic – darkness
8. Renaissance – realism, celebration, ceremony
9. Baroque – distortion, elegance, deep colors, juxtaposition of ideas
10. Rococo – opulence, embellished, clutter
11. Classical – singularity (one visual, one copy, one message)
12. Romantic – rebellion against nature (all about emotion)
13. Modern – self-expression
14. Minimalist – repeated message
15. Ethnic – identity
Original and copies
ARCHITECTURE
Sounds
MUSIC
Music is used to: which may

• Get attention: represent physical events

• Rise above advertising clutter: embody external events

• Communicate a key selling point: be retained by the listener

• Add feeling: conjure ideas and animate feelings

• Create a mood that makes the listener receptive toward the message:
communicate ideas through the latent…
Music can rouse an individual or group to action
Sound can summon emotional, physiological, and psychological…
Relationship of voices:
1. Which of the voices sings at any one time
2. If they sing at one time
3. Or if some of the voices exists at all
The content:

• Command attention

• Be immaginative